Apple is aiming to expand its digital advertising network by offering ad deals to companies that include Snap and Pinterest, reports The Wall Street Journal. Apple is hoping to build an Apple ad network that would distribute ads across apps, providing a share of revenue to the apps that display the ads.

With these Apple ads, searching for something like "Drapes" in Pinterest could show up an ad from Apple for an interior design app, as an example.

searchadsapple

Apple's App Store search ads

Apple's App Store ads brought in nearly $1 billion in revenue last year, and its ad network ambitions would allow the company to grow its ad business significantly. Companies like Google and Facebook offer similar ad programs, which Apple would need to compete with.

Targeting ads could be more difficult for Apple because it does not use the extensive data collection techniques of Google and Facebook. Apple limits its App Store advertising data collection to age, location, gender, device, and music, app, book, and video downloads.

According to The Wall Street Journal, it is not known where Apple's planning for the ad network stands nor when it could launch. Apple previously had an ad program called iAd, which it shuttered in 2016.

Top Rated Comments

Nr123*123 Avatar
52 months ago
The line between Android and Apple gets blurrier.

I don’t want ads Tim. That’s why I paid the premium over an Android.
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
52 months ago
This is a quote from Apple's privacy page ('https://www.apple.com/privacy/'):

"Your personal data belongs to you, not others.
Whether you’re taking a photo, asking Siri a question, or getting directions, you can do it knowing that Apple doesn’t gather your personal information to sell to advertisers or other organizations."

Guess that didn't last long.
A bit of a nit pick. That is Apple's privacy page. That's marketing. That is not their privacy policy. Some people think they are the same. They are not. Apple's privacy policy is linked in the upper right hand corner of that page.

That bold portion of your comment. That's Apple's infamous marketing misdirect. None of them (Google, Apple, MS, etc) sell your personal information to advertisers. But by saying they don't specifically, the implication is made that the others do.
Score: 3 Votes (Like | Disagree)
Rigby Avatar
52 months ago
A bit of a nit pick. That is Apple's privacy page. That's marketing. That is not their privacy policy. Some people think they are the same. They are not. Apple's privacy policy is linked in the upper right hand corner of that page.
Of course it's marketing. That's my point. It's a promise they make to their customers.
That bold portion of your comment. That's Apple's infamous marketing misdirect. None of them (Google, Apple, MS, etc) sell your personal information to advertisers. But by saying they don't specifically, the implication is made that the others do.
Be that as it may, Apple has always made a point that they are different from Google, Facebook etc. due to their business model. For example, here is a quote from a recent Tim Cook interview ('https://www.nbcnews.com/tech/tech-news/apple-ceo-tim-cook-slams-facebook-privacy-human-right-it-n860816'):

<begin quote>
When asked what he would do if he were in Zuckerberg's position, Cook replied: "What would I do? I wouldn't be in this situation."
"The truth is we could make a ton of money if we monetized our customer, if our customer was our product," Cook said. "We’ve elected not to do that."
<end quote>

If the WSJ report is correct that they are expanding their (currently very limited) targeted advertising business, that is obviously no longer true, and they should be called out for it.
Score: 3 Votes (Like | Disagree)
drewyboy Avatar
52 months ago
If people actually looked at the privacy policies of Apple vs Google, you'd find that Google is far more transparent on what exactly is done with the information gathered about you and you have more control over it than Apple. That's fact.

It's my opinion that Apple plays this (we don't sell your data, we're not FB, etc...) up into overdrive to justify the "walled garden" to the consumer. If you're concerned about nefarious apps as a reason to not like android, why are you on the internet? It's just as "wild west".
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
52 months ago
This is smart. Don't hit the customer over the head with a full fledged ad program. Do it piecemeal. Intro one component. Let 'em get used to it. Intro another. Then another. At that point they're conditioned. Look back over a couple of years and you have a multi-billion dollar advertising program that makes iAds a distant cautionary tale.
Score: 2 Votes (Like | Disagree)
Rigby Avatar
52 months ago
This is a quote from Apple's privacy page ('https://www.apple.com/privacy/'):

"Your personal data belongs to you, not others.
Whether you’re taking a photo, asking Siri a question, or getting directions, you can do it knowing that Apple doesn’t gather your personal information to sell to advertisers or other organizations."

Guess that didn't last long.
Score: 2 Votes (Like | Disagree)

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...