Apple Debuts New 'Share Your Gifts' Holiday Ad
Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish.
The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others.
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content.
Apple's ad features
a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.
Popular Stories
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.
"Safari is a more powerful and private browser than Chrome," says Apple.
Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
Apple today continued with its "True Apple Watch Story" series, featuring two more people who credit the Apple Watch with saving their lives.
In the first video, Morgan tells the story of how her Apple Watch woke her up with high heart rate alerts. She ended up having a kidney infection and was going into septic shock.
The second video features a man named Josh, who used the Apple...
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
