Night mode is an automatic setting which takes advantage of the new wide-angle camera that's in the iPhone 11 and 11 Pro models. It's equipped with a larger sensor that is able to let in more light, allowing for brighter photos when the light is low.
macOS Catalina Now Available
Apple Debuts New 'Share Your Gifts' Holiday Ad
Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish.
The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others.
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content.
Apple's ad features a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.
The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others.
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content.
Apple's ad features a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.
Tag: Apple ads
[ 38 comments ]
Top Rated Comments
(View all)
12 months ago
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Do people tend to enjoy these sorta behind-the-scenes things? You know, that gives me an idea…
12 months ago
Good marketing.
aside from them choosing a Adobe premiere editor vs FCPX.... little weird
12 months ago
The iMac shown in the promo is clearly a 2009-2011 thick model, one that Apple wants everyone to believe is obsolete following the release of MacOS Mojave...
Yet they contradict themselves with their own promo video, and prove to us they intentionally dropped support so software would limit an otherwise capable Mac.
Yet they contradict themselves with their own promo video, and prove to us they intentionally dropped support so software would limit an otherwise capable Mac.
12 months ago
This ad did nothing for me. Nothing like the one from a few years ago with the kid using his iPhone to make a home movie of his family. Even the one with Andra Day and Stevie Wonder was better than this, last years sucked too.
12 months ago
aside from them choosing a Adobe premiere editor vs FCPX.... little weird
ABSOLUTELY!
I noticed it instantly. Marketing is all about attention to detail. How the hell can Apple show a video with Adobe Premiere open - along with Google Chrome and Firefox on the bar but no icon of FCPX? I know that it's promoting iMac but not remotely professional to show her using rival products and saying how wonderful the whole experience is. Seriously this is really really bad on Apple's part! Some marketing person seriously needs to get fired over this.
The other ads were super. I loved the colour one.
12 months ago
No use of Touch Bar, old model iMac, competing software. Is Apple trying to say, you don’t need latest or greatest from us to be productive?
12 months ago
Beautiful advert. The ironic thing is for the 3D animation, I guarantee it would have been done on a PC thanks to the lack of Nvidia support. I love the combination of CGI and physical models.
[ Read All Comments ]
Apple will shorten Japan Display's payment periods in an effort to improve the panel supplier's short-term financing situation, reports Reuters, citing a source familiar with the matter.
...
Mozilla has launched Firefox 70 for macOS, which continues to enhance the browser's privacy features as well as bringing significant improvements to performance and power efficiency.
Recent...
Two deals have hit Apple's latest line of iMacs, including both the 21.5-inch and 27-inch Retina iMac models from Early 2019. Both of these sales can be found on Amazon. Additionally, Apple's...
Two smart home accessories gained HomeKit support today, including the Arlo Ultra security camera and the Netatmo Weather Station.
Arlo Ultra
While users can already control Arlo Ultra cameras...
Following a successful debut on Kickstarter, Sphero's newest robot, the RVR, is now available for purchase worldwide.
The RVR is a fully programmable and customizable RC car that's...
Apple is testing different Face ID prototypes that would allow a smaller notch to be used in its 2020 iPhones, according to leaker and concept artist Ben Geskin.
Geskin previously created a...
Tim Cook gave the keynote speech at the Ceres 30th Anniversary Gala in New York City on Monday night. Ceres is a sustainability nonprofit organization, and Cook was invited to share Apple's...
Music software company Serato has updated DJ Pro and DJ Lite to bring full support for macOS Catalina, which ditches iTunes in favor of a new standalone Music app.
The elimination of iTunes...
