Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish.
The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others.
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content.
Apple's ad features a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.
Tag: Apple ads
Top Rated Comments
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Do people tend to enjoy these sorta behind-the-scenes things? You know, that gives me an idea…Good marketing.
aside from them choosing a Adobe premiere editor vs FCPX.... little weirdYet they contradict themselves with their own promo video, and prove to us they intentionally dropped support so software would limit an otherwise capable Mac.