Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Debuts New 'Share Your Gifts' Holiday Ad
The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others.
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content.
Apple's ad features a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.