Apple Debuts New 'Share Your Gifts' Holiday Ad

Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish.


The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others.

Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.


Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content.



Apple's ad features a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.

Top Rated Comments

MacFather Avatar
47 months ago
Deleted.
Score: 9 Votes (Like | Disagree)
AngerDanger Avatar
47 months ago
Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Do people tend to enjoy these sorta behind-the-scenes things? You know, that gives me an idea…



Score: 5 Votes (Like | Disagree)
garrick2007 Avatar
47 months ago
Good marketing.
aside from them choosing a Adobe premiere editor vs FCPX.... little weird
Score: 5 Votes (Like | Disagree)
redheeler Avatar
47 months ago
The iMac shown in the promo is clearly a 2009-2011 thick model, one that Apple wants everyone to believe is obsolete following the release of MacOS Mojave...

Yet they contradict themselves with their own promo video, and prove to us they intentionally dropped support so software would limit an otherwise capable Mac.
Score: 5 Votes (Like | Disagree)
CPark98 Avatar
47 months ago
Simply stunning.
Score: 4 Votes (Like | Disagree)
Rogifan Avatar
47 months ago
This ad did nothing for me. Nothing like the one from a few years ago with the kid using his iPhone to make a home movie of his family. Even the one with Andra Day and Stevie Wonder was better than this, last years sucked too.
Score: 4 Votes (Like | Disagree)

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