Apple Watch Series 4 Featured in New 'Better You' Ad, How-To Videos

Apple has shared a new Apple Watch Series 4 ad on its YouTube channel, promoting its fitness-related features.


The 30-second video, titled "Better You," shows a person and several of his doppelgängers running and swimming with the Apple Watch Series 4. The ad ends with the tagline "there's a better you in you."

"Introducing Apple Watch Series 4," the video description says. "Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. It's all new. For a better you."

The ad has also been added to the Apple Watch — Films and Ads page on Apple.com.

Update: Apple has also shared How to Measure Your Heart Rate, How to Start an Activity Competition, and How to Make a Call on Apple Watch Series 4.




More ads and how-tos are likely to follow.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

bbeagle Avatar
40 months ago
who wears a watch all day? seriously..even if you're at home..still wear it?
Ummmm... like everyone who wears a watch.

who wears underwear all day? seriously... even you're at home... still wear it?
Score: 11 Votes (Like | Disagree)
Kaibelf Avatar
40 months ago
I’m sorry, I love Apple but when i see ads like this with tag lines like, “Theres a BETTER you in you!” I have to laugh. It reminds me of the alien invasion film THEY LIVE. Put on your magic sunglasses and suddenly all the ads & signs turn into one word subliminal messages like OBEY! & CONSUME! Lol.

Maybe I’m not the target audience, but I don’t need a watch to tell me to get moving. I just find the whole thing bizarre.
Most adults these days DO need to be reminded to get moving. Hell, they need to be reminded to stand up at all. That’s why we are all so fat and weak.
Score: 6 Votes (Like | Disagree)
kodos Avatar
40 months ago
I think they understand that this year's AW is the one to push hard with. It has a really BROAD appeal and there are many customers who are happy with their phone, but not their watch (or they don't have one). It is a growth market for them.
Score: 5 Votes (Like | Disagree)
FocusAndEarnIt Avatar
40 months ago
Honestly, a solid ad. It doesn't DIRECTLY say much, but it SHOWS a lot--which sells. It makes me want to upgrade my Apple Watch Series 2, even though mine does everything shown here. Thankfully my willpower to keep my wallet closed is able to resist their marketing. ;) iPhone XR: not so sure my wallet can stay closed on that one. May be time to upgrade my 6s.

Good work, Apple.
Score: 3 Votes (Like | Disagree)
Vanilla35 Avatar
40 months ago
I like it.

It's a real ad, not some nonsensical nonsense like most of the recent apple ads.
Score: 3 Votes (Like | Disagree)
Bonte Avatar
40 months ago
Great ad for a great product, sad I can't use one linked to my iPad instead of an iPhone.
Score: 2 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...