Apple Watch Series 4 Featured in New 'Better You' Ad, How-To Videos

Friday September 21, 2018 9:22 am PDT by Joe Rossignol

Apple has shared a new Apple Watch Series 4 ad on its YouTube channel, promoting its fitness-related features.

The 30-second video, titled "Better You," shows a person and several of his doppelgängers running and swimming with the Apple Watch Series 4. The ad ends with the tagline "there's a better you in you."

"Introducing Apple Watch Series 4," the video description says. "Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. It's all new. For a better you."

The ad has also been added to the Apple Watch — Films and Ads page on Apple.com.

Update: Apple has also shared How to Measure Your Heart Rate, How to Start an Activity Competition, and How to Make a Call on Apple Watch Series 4.

More ads and how-tos are likely to follow.

Related Roundup: Apple Watch 11

Tag: Apple Ads

Buyer's Guide: Apple Watch (Neutral)

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Top Rated Comments

bbeagle

98 months ago

who wears a watch all day? seriously..even if you're at home..still wear it?

Ummmm... like everyone who wears a watch.

who wears underwear all day? seriously... even you're at home... still wear it?

Score: 11 Votes (Like | Disagree)

Kaibelf

98 months ago

I’m sorry, I love Apple but when i see ads like this with tag lines like, “Theres a BETTER you in you!” I have to laugh. It reminds me of the alien invasion film THEY LIVE. Put on your magic sunglasses and suddenly all the ads & signs turn into one word subliminal messages like OBEY! & CONSUME! Lol.

Maybe I’m not the target audience, but I don’t need a watch to tell me to get moving. I just find the whole thing bizarre.

Most adults these days DO need to be reminded to get moving. Hell, they need to be reminded to stand up at all. That’s why we are all so fat and weak.

Score: 6 Votes (Like | Disagree)

kodos

98 months ago

I think they understand that this year's AW is the one to push hard with. It has a really BROAD appeal and there are many customers who are happy with their phone, but not their watch (or they don't have one). It is a growth market for them.

Score: 5 Votes (Like | Disagree)

FocusAndEarnIt

98 months ago

Honestly, a solid ad. It doesn't DIRECTLY say much, but it SHOWS a lot--which sells. It makes me want to upgrade my Apple Watch Series 2, even though mine does everything shown here. Thankfully my willpower to keep my wallet closed is able to resist their marketing. ;) iPhone XR: not so sure my wallet can stay closed on that one. May be time to upgrade my 6s.

Good work, Apple.

Score: 3 Votes (Like | Disagree)