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Apple Watch Series 4 Featured in New 'Better You' Ad, How-To Videos

Friday September 21, 2018 9:22 am PDT by Joe Rossignol
Apple has shared a new Apple Watch Series 4 ad on its YouTube channel, promoting its fitness-related features.


The 30-second video, titled "Better You," shows a person and several of his doppelgängers running and swimming with the Apple Watch Series 4. The ad ends with the tagline "there's a better you in you."

"Introducing Apple Watch Series 4," the video description says. "Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. It's all new. For a better you."

The ad has also been added to the Apple Watch — Films and Ads page on Apple.com.

Update: Apple has also shared How to Measure Your Heart Rate, How to Start an Activity Competition, and How to Make a Call on Apple Watch Series 4.




More ads and how-tos are likely to follow.

Related Roundups: Apple Watch, watchOS 5
Tag: Apple ads
Buyer's Guide: Apple Watch (Neutral)
[ 59 comments ]


Top Rated Comments

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Avatar
bbeagle
8 months ago

who wears a watch all day? seriously..even if you're at home..still wear it?


Ummmm... like everyone who wears a watch.

who wears underwear all day? seriously... even you're at home... still wear it?
Rating: 11 Votes
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Kaibelf
8 months ago

I’m sorry, I love Apple but when i see ads like this with tag lines like, “Theres a BETTER you in you!” I have to laugh. It reminds me of the alien invasion film THEY LIVE. Put on your magic sunglasses and suddenly all the ads & signs turn into one word subliminal messages like OBEY! & CONSUME! Lol.

Maybe I’m not the target audience, but I don’t need a watch to tell me to get moving. I just find the whole thing bizarre.


Most adults these days DO need to be reminded to get moving. Hell, they need to be reminded to stand up at all. That’s why we are all so fat and weak.
Rating: 6 Votes
Avatar
kodos
8 months ago
I think they understand that this year's AW is the one to push hard with. It has a really BROAD appeal and there are many customers who are happy with their phone, but not their watch (or they don't have one). It is a growth market for them.
Rating: 5 Votes
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Vanilla35
8 months ago
I like it.

It's a real ad, not some nonsensical nonsense like most of the recent apple ads.
Rating: 3 Votes
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FocusAndEarnIt
8 months ago
Honestly, a solid ad. It doesn't DIRECTLY say much, but it SHOWS a lot--which sells. It makes me want to upgrade my Apple Watch Series 2, even though mine does everything shown here. Thankfully my willpower to keep my wallet closed is able to resist their marketing. ;) iPhone XR: not so sure my wallet can stay closed on that one. May be time to upgrade my 6s.

Good work, Apple.
Rating: 3 Votes
Avatar
Relentless Power
8 months ago

The marketing seems heavier compared to prior years, or am I mistaken. I wonder why?


There’s a lot of marketing geared towards the Apple Watch, primarily because of all the health aspects with it. But I can always appreciate how they make it witty, yet advocating certain features. Good marketing here.
Rating: 2 Votes
Avatar
saintstryfe
8 months ago

I’m sorry, I love Apple but when i see ads like this with tag lines like, “Theres a BETTER you in you!” I have to laugh. It reminds me of the alien invasion film THEY LIVE. Put on your magic sunglasses and suddenly all the ads & signs turn into one word subliminal messages like OBEY! & CONSUME! Lol.

Maybe I’m not the target audience, but I don’t need a watch to tell me to get moving. I just find the whole thing bizarre.


I heavily credit Apple Watch in my weight loss. I've lost over 220 pounds so far, and the combination of Apps on my iPhone and Apple Watch helping keep me motivated have done a lot.

I'm glad you're so self-motivated. Some of us need help, and tools like these matter greatly.
Rating: 2 Votes
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Bonte
8 months ago
Great ad for a great product, sad I can't use one linked to my iPad instead of an iPhone.
Rating: 2 Votes
Avatar
chipb
8 months ago

who wears a watch all day? seriously..even if you're at home..still wear it?

What? I wear my watch from the minute I wake up to the minute I go to sleep. What do you do, put it on, then take it off, then put it back on, then take it off, then put it back on again, then take it off again? ‍♂️
Rating: 1 Votes
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yaxomoxay
8 months ago

When he comes after ya, he doesn’t seem to be livin. Until he bites ya, and those black eyes roll over white, and then - aww, then you hear that high-pitch screamin’, the ocean turns red, and in spite of all the poundin’ & hollerin’, they all come in and rip ya to pieces.
[doublepost=1537553744][/doublepost]I’ll get an apple watch perhaps, but only when it gets a camera, takes pictures, can do facetime and is completely independent of the iphone. Oh, and when it shoots laser beams that can blow up stuff.


AW will never get a camera due to the creep factor. Gyms would ban it in less than a week.
Rating: 1 Votes

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