Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X.

In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere.


Apple has shared several video ads focused on the iPhone X, including short tutorials and demonstrations of features like Face ID, Animoji, Portrait Mode, and Portrait Lighting.

This minute-long video will likely be aired on television in the coming days and weeks.

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Top Rated Comments

Avieshek Avatar
83 months ago
This video by Apple demonstrates how Face ID is not secure. :D..

A random girl could unlock your locker and mess up your life.
Score: 25 Votes (Like | Disagree)
SamGabbay Avatar
83 months ago
Too bad FaceID doesn’t work upside down.

Attachment Image
Score: 25 Votes (Like | Disagree)
ThomasJL Avatar
83 months ago
Ever since Steve Jobs passed away and that clueless MBA suit Tim Cook has been CEO, Apple’s ads have been both forgettable and filled with clutter. That’s because that mediocre hack Cook got rid of Jobs’s decades-long practice of using TWBA\Chiat\Day (one of the best ad agencies on the planet, the same agency that did the legendary “1984” commercial and the “Get a Mac” campaign) and instead decided to create Apple’s ads in-house.
Score: 25 Votes (Like | Disagree)
AngerDanger Avatar
83 months ago
Offbeat, quirky, and energetic. Fellow MR readers aren't gonna like this…
Score: 24 Votes (Like | Disagree)
sanosmi Avatar
83 months ago
This ad demonstrates how far the Apple brand has fallen. I love Apple. But what happened the ads that expressed the importance of technologies such as Siri, TouchID and now FaceID. For example ads that show how Siri can help in an emergency situation. This ad expresses disorder.. from a brand that used to stand for perfection down to the packing material used for the boxing of each product.
Score: 20 Votes (Like | Disagree)
now i see it Avatar
83 months ago
To think that a committee of people at Apple watched this thing and said - "Yeah, that's great. Upload it".
Score: 16 Votes (Like | Disagree)