Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID
Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X.
In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere.
Apple has shared several video ads focused on the iPhone X, including short tutorials and demonstrations of features like
Face ID,
Animoji,
Portrait Mode, and
Portrait Lighting.
This minute-long video will likely be aired on television in the coming days and weeks.
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