Previewed at WWDC, launching in the fall.
Apple Shares New Ad Highlighting Portrait Lighting on iPhone X
Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X.
Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her.
Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards.
According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).
Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed.
Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait Lighting.
Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her.
Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards.
According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).
Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed.
Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait Lighting.
Tags: Apple ads, Portrait Lighting
[ 35 comments ]
Top Rated Comments
(View all)
9 weeks ago
so this as is promoting 'portrait lighting' - the feature on the iPhone that supposedly does away with the need to be in a studio, but this is filmed in a studio with real portrait lighting? to get these amazing shots?
hmmm...
hmmm...
9 weeks ago
That'sOneGreatAd
-TypedFromNewMacbookButSpacebarDoesn'tWorkClassActionPleaseHurry
-TypedFromNewMacbookButSpacebarDoesn'tWorkClassActionPleaseHurry
9 weeks ago
I love the portrait mode, but the lightnings just never turn out right when I try the other options.
9 weeks ago
Hair, frizzy things, fare-skinned people, all of these are problems for Portrait Mode on my X. Complicated backgrounds are out as well.....it just does not do what they advertise it to do. Some settings, it is awesome, others not so much.
I love this one.....
So, its an OK feature some of the times.....
I love this one.....
So, its an OK feature some of the times.....
9 weeks ago
Tim Cook can run a trillion dollar company on a iPad Pro
An iPad Pro and 100,000 people to actually do stuff.
9 weeks ago
Wow, so much advertising for a stupid image filter. Really?? Did Apple just invent a filter? LOL!
No.
What Apple did, is create a useful camera mode for people who want to take casual portraits of their friends and family. But don't have the skill and years of experience of a seasoned portraitist, know little about lighting, and lack a set of lights and modifiers.
Some people with a creative spark will understand the above and be happy making portraits. Others not understanding who the feature is intended for, will go out of their way to ridicule and trash Apple because the results won't be up to those produced by Richard Avedon, Sally Mann, and Arnold Newman.
9 weeks ago
Fire that wedding photographer, cousin Eddie will capture the whole thing on his phone. Seriously folks, if Tim Cook can run a trillion dollar company on a iPad Pro, we no longer need those antiquated "professional" cameras, laptops, workstations and other detritus of that bygone era before the X.
[ Read All Comments ]
Uber today announced new tools for its iOS app that aim to simplify and streamline stressful pickup situations for both riders and drivers.
To start, there's a new "Spotlight"...
Best Buy today kicked off its latest discount event, marking down prices on MacBook Pros, Apple TVs, Beats headphones, and more for two days only. For students who don't mind purchasing last...
In iOS 12, Apple has introduced some new features to the Photos app that aim to make it easier for you to search, share, and enjoy your photo collection. Here's how to make the most of them.
...
Apple sold fewer than a million iPhones in India in the first half of 2018, according to Bloomberg. The company has suffered slowing sales in the world's second largest smartphone market, which...
iOS 12 introduces several significant new features like Memoji, Siri Shortcuts, Screen Time for keeping track of the time you're spending on your iOS devices, Group FaceTime with up to 32 people,...
Texture, the digital magazine service that Apple acquired earlier this year, recently dropped its $14.99 Premium price point for existing subscribers.
Texture Premium, which allows for...
Apple today announced a new collaboration between its Apple Developer Academies in Brazil and the Malala Fund to further advance education opportunities for girls.
Apple became the Malala...
For this week's giveaway, we've teamed up with Eve Systems to offer MacRumors readers a chance to win the company's entire HomeKit product line, which includes an Eve Motion, an Eve...
