New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Shares New Ad Highlighting Portrait Lighting on iPhone X

Monday May 14, 2018 12:09 pm PDT by Juli Clover
Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X.

Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her.


Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards.

According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).

Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed.

Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait Lighting.

Tags: Apple ads, Portrait Lighting
[ 35 comments ]


Top Rated Comments

(View all)

Avatar
TwoBytes
15 months ago
so this as is promoting 'portrait lighting' - the feature on the iPhone that supposedly does away with the need to be in a studio, but this is filmed in a studio with real portrait lighting? to get these amazing shots?

hmmm...
Rating: 8 Votes
Avatar
RealAppleFan
15 months ago
That'sOneGreatAd

-TypedFromNewMacbookButSpacebarDoesn'tWorkClassActionPleaseHurry
Rating: 3 Votes
Avatar
mattopotamus
15 months ago
I love the portrait mode, but the lightnings just never turn out right when I try the other options.
Rating: 3 Votes
Avatar
PaulRustad007
15 months ago
Hair, frizzy things, fare-skinned people, all of these are problems for Portrait Mode on my X. Complicated backgrounds are out as well.....it just does not do what they advertise it to do. Some settings, it is awesome, others not so much.


I love this one.....


So, its an OK feature some of the times.....





Rating: 2 Votes
Avatar
341328
15 months ago
Total BS advertising. Makes me question apples morals.
Rating: 1 Votes
Avatar
Vjosullivan
15 months ago

Tim Cook can run a trillion dollar company on a iPad Pro

An iPad Pro and 100,000 people to actually do stuff.
Rating: 1 Votes
Avatar
RoobyRoobyRoo
15 months ago
I wish so, so much that this feature was better.
Rating: 1 Votes
Avatar
Fender2112
15 months ago
Really? Did we really need another article about this?
Rating: 1 Votes
Avatar
citysnaps
15 months ago

Wow, so much advertising for a stupid image filter. Really?? Did Apple just invent a filter? LOL!


No.

What Apple did, is create a useful camera mode for people who want to take casual portraits of their friends and family. But don't have the skill and years of experience of a seasoned portraitist, know little about lighting, and lack a set of lights and modifiers.

Some people with a creative spark will understand the above and be happy making portraits. Others not understanding who the feature is intended for, will go out of their way to ridicule and trash Apple because the results won't be up to those produced by Richard Avedon, Sally Mann, and Arnold Newman.
Rating: 1 Votes
Avatar
RogerWilco
15 months ago
Fire that wedding photographer, cousin Eddie will capture the whole thing on his phone. Seriously folks, if Tim Cook can run a trillion dollar company on a iPad Pro, we no longer need those antiquated "professional" cameras, laptops, workstations and other detritus of that bygone era before the X.
Rating: 1 Votes

[ Read All Comments ]