Apple Shares New Ad Highlighting Portrait Lighting on iPhone X

Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X.

Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her.


Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards.

According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).

Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed.

Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait Lighting.

Top Rated Comments

TwoBytes Avatar
38 months ago
so this as is promoting 'portrait lighting' - the feature on the iPhone that supposedly does away with the need to be in a studio, but this is filmed in a studio with real portrait lighting? to get these amazing shots?

hmmm...
Score: 8 Votes (Like | Disagree)
mattopotamus Avatar
38 months ago
I love the portrait mode, but the lightnings just never turn out right when I try the other options.
Score: 3 Votes (Like | Disagree)
RealAppleFan Avatar
38 months ago
That'sOneGreatAd

-TypedFromNewMacbookButSpacebarDoesn'tWorkClassActionPleaseHurry
Score: 3 Votes (Like | Disagree)
PaulRustad007 Avatar
38 months ago
Hair, frizzy things, fare-skinned people, all of these are problems for Portrait Mode on my X. Complicated backgrounds are out as well.....it just does not do what they advertise it to do. Some settings, it is awesome, others not so much.


I love this one.....


So, its an OK feature some of the times.....

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Score: 2 Votes (Like | Disagree)
Fender2112 Avatar
38 months ago
Really? Did we really need another article about this?
Score: 1 Votes (Like | Disagree)
citysnaps Avatar
38 months ago
Wow, so much advertising for a stupid image filter. Really?? Did Apple just invent a filter? LOL!
No.

What Apple did, is create a useful camera mode for people who want to take casual portraits of their friends and family. But don't have the skill and years of experience of a seasoned portraitist, know little about lighting, and lack a set of lights and modifiers.

Some people with a creative spark will understand the above and be happy making portraits. Others not understanding who the feature is intended for, will go out of their way to ridicule and trash Apple because the results won't be up to those produced by Richard Avedon, Sally Mann, and Arnold Newman.
Score: 1 Votes (Like | Disagree)

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