Apple Shares New 'Growth Spurt' iPhone XS and XS Max Ad
Apple this afternoon shared a new iPhone XS and XS Max ad called "Growth Spurt," which is a nod to the larger screen size of the 6.5-inch iPhone XS Max.
In the minute-long spot, everything that's photographed with the new iPhone XS Max grows to an enormous size, including a cat, an avocado toast, a corgi, a woman, a golf ball, a pot sticker, a cookie, a fish, and more.
AdWeek got the inside scoop on the ad, which was directed by John Hillcoat, who also directed Cannes Lions-winning film Corazón. The video uses the song "Catch My Breath" by Confidence Man."
Since the launch of the iPhone XS and XS Max, Apple has shared several videos showing off the two new devices, including a guided tour, a feature video, a video focused on photography, and more.
Apple's two new devices, which feature an upgraded A12 chip, better photography capabilities, Face ID, and more, launched last week and are now available for purchase online and in Apple retail stores.
Popular Stories
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple.
When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel ...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
As we previously reported, iOS 26 enhances Apple Wallet app boarding passes in a few ways. First, the passes now support Live Activities, allowing you to keep track of a flight at a glance on your iPhone's Lock Screen, and in the Dynamic Island on the iPhone 14 Pro and newer. In addition, new shortcuts below the passes provide one-tap access to Apple Maps for airport directions, and to the Find...
