At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple's "Barbers" ad for the iPhone 7 Plus won a Best of Show award.
First introduced in May 2017, the "Barbers" ad features a barbershop where images captured with an iPhone 7 Plus are used to advertise the shop's skills. The attractive images, taken with the iPhone 7 Plus Portrait Mode, cause customers to line up out the door.
"Barbers" was just one of several ads that Apple used to show off Portrait Mode on the iPhone 7 Plus, which was the first device to offer the new feature. "Take Mine" and "The City" were two other major ads Apple shared to demonstrate Portrait Mode.
Portrait Mode uses the two camera lenses in the iPhone to create a DSLR-like depth effect to make portrait shots pop by blurring the background. The feature is now available on the iPhone 7 Plus, iPhone 8 Plus, and iPhone X.
"Barbers" was awarded a 2018 Motion and Film Craft Gold Cube, a Black Cube for Best of Show, and a 2018 Advertising Merit Award. Furlined, the agency that produced the spot, also won Production Company of the Year.
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