Apple today shared a new "Groceries" ad that's designed to highlight the ease of using Apple Pay with Face ID on the iPhone X.


In the short 12 second spot, which will likely be shown on TV, YouTube, and social media networks, a woman shopping for produce at the grocery store uses an iPhone X and Apple Pay to make her purchases.

The fruit she buys is then crafted into an elaborate sea scene with a shark made from watermelon, banana dolphins, watermelon waves, pineapple palm trees, and more.

Apple in recent weeks has shared several videos focusing on Apple Pay features on the iPhone X. "Fly Market," published in late March, for example, featured a man dancing through an open air market making purchases with just a glance, while a second spot with the same actor demonstrated Apple Pay Cash.

Update: Apple has uploaded several additional short iPhone X videos, all of which feature Apple Pay on iPhone X. "Coffee" and "Kicks" highlight a traditional in-store Apple Pay purchases, while "Grooming" features an in-app Apple Pay purchase.

Related Forum: iPhone

Top Rated Comments

spazzcat Avatar
50 months ago
I'm sure those who actually use Apple Pay with Face ID and miss Touch ID won't find this ad very entertaining.
I use AP all the time, don't miss touchID. FaceID is just as fast, it is just a different set of steps.
Score: 2 Votes (Like | Disagree)
now i see it Avatar
50 months ago
I'm sure those who actually use Apple Pay with Face ID and miss Touch ID won't find this ad very entertaining.
Score: 2 Votes (Like | Disagree)
dontwalkhand Avatar
49 months ago
If only Apple Pay were actually accepted at any grocery stores I go to. I would love to use it...
Pretty much all grocery stores except Kroger owned ones- who made a stupid deal with Chase for Chase Pay.
[doublepost=1523890527][/doublepost]
All of the major groceries stores here in Canada accept Apple Pay. But I've noticed that once you cross the border in the U.S. it's largely hit or miss (mostly miss, from my limited time there in NYC).
Phoenix is pretty good penetration.

New York has a problem with cards in general, everywhere seems to have a minimum and a lot of street vendors seem to never have heard of Square or something.

SF that’s a whole different story. Everyone uses Square and has Apple Pay it seems.
Score: 1 Votes (Like | Disagree)
deeddawg Avatar
50 months ago
Ugh... I wonder if they are making this push because Apple Pay is getting poor adoption. It’s great that some of the commenters see good support from stores, but it’s still dismal in NYC.
It must depend on where you are. Around the Atlanta area there's pretty good adoption. Lots of small business accept ApplePay. I've used it at autoparts chains such as PepBoys. Sprouts and TraderJoes have been on board for a long time and it works great. I've seen it at one gas pump so far, but at the inside counter all the QuikTrip gas stations take ApplePay, as has every RaceTrac I've been at. Walgreens has fully adopted; and I can even use my loyalty card from my watch. If anything I'd say more of the places I shop take it than don't.

The big exceptions are Kroger and Publix grocery stores.

Yet when I drive up to the lake, in the little wide-spot-in-the-road town of 2000 people, both grocery stores take ApplePay.
Score: 1 Votes (Like | Disagree)
spazzcat Avatar
50 months ago
And like 40% of the time, when i pull out my phone at my main store i shop at daily, there’s such a delay after my thumb activates it on the phone end I just put my damn phone down and shove my card in. I know that’s not entirely on Apple’s side but it’s still a reason I’ll never “part” with my wallet anytime soon.
Maybe it your carrier? AP is significantly faster then using my chip card.
Score: 1 Votes (Like | Disagree)
spazzcat Avatar
50 months ago
I’m usually a fan of Apple commercials, but theses are a bit deceptive because the Apple Pay process really includes double clicking the side button first and then holding the phone in the precise location so it gets read. After which, I glance at the bottom at my phone where the Apple Pay icon swirls and wait (and hope) that it gets processed. I’m not disparaging FaceID but to make an Apple Pay purchase does require more steps.
Look at phone, press side button two times, place on reader. That is all you have to do. It is always instant for me and way faster then using my chip card.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...