Apple today shared a new "Groceries" ad that's designed to highlight the ease of using Apple Pay with Face ID on the iPhone X.


In the short 12 second spot, which will likely be shown on TV, YouTube, and social media networks, a woman shopping for produce at the grocery store uses an iPhone X and Apple Pay to make her purchases.

The fruit she buys is then crafted into an elaborate sea scene with a shark made from watermelon, banana dolphins, watermelon waves, pineapple palm trees, and more.

Apple in recent weeks has shared several videos focusing on Apple Pay features on the iPhone X. "Fly Market," published in late March, for example, featured a man dancing through an open air market making purchases with just a glance, while a second spot with the same actor demonstrated Apple Pay Cash.

Update: Apple has uploaded several additional short iPhone X videos, all of which feature Apple Pay on iPhone X. "Coffee" and "Kicks" highlight a traditional in-store Apple Pay purchases, while "Grooming" features an in-app Apple Pay purchase.

Related Forum: iPhone

Top Rated Comments

spazzcat Avatar
90 months ago
I'm sure those who actually use Apple Pay with Face ID and miss Touch ID won't find this ad very entertaining.
I use AP all the time, don't miss touchID. FaceID is just as fast, it is just a different set of steps.
Score: 2 Votes (Like | Disagree)
now i see it Avatar
90 months ago
I'm sure those who actually use Apple Pay with Face ID and miss Touch ID won't find this ad very entertaining.
Score: 2 Votes (Like | Disagree)
dontwalkhand Avatar
89 months ago
If only Apple Pay were actually accepted at any grocery stores I go to. I would love to use it...
Pretty much all grocery stores except Kroger owned ones- who made a stupid deal with Chase for Chase Pay.
[doublepost=1523890527][/doublepost]
All of the major groceries stores here in Canada accept Apple Pay. But I've noticed that once you cross the border in the U.S. it's largely hit or miss (mostly miss, from my limited time there in NYC).
Phoenix is pretty good penetration.

New York has a problem with cards in general, everywhere seems to have a minimum and a lot of street vendors seem to never have heard of Square or something.

SF that’s a whole different story. Everyone uses Square and has Apple Pay it seems.
Score: 1 Votes (Like | Disagree)
deeddawg Avatar
90 months ago
Ugh... I wonder if they are making this push because Apple Pay is getting poor adoption. It’s great that some of the commenters see good support from stores, but it’s still dismal in NYC.
It must depend on where you are. Around the Atlanta area there's pretty good adoption. Lots of small business accept ApplePay. I've used it at autoparts chains such as PepBoys. Sprouts and TraderJoes have been on board for a long time and it works great. I've seen it at one gas pump so far, but at the inside counter all the QuikTrip gas stations take ApplePay, as has every RaceTrac I've been at. Walgreens has fully adopted; and I can even use my loyalty card from my watch. If anything I'd say more of the places I shop take it than don't.

The big exceptions are Kroger and Publix grocery stores.

Yet when I drive up to the lake, in the little wide-spot-in-the-road town of 2000 people, both grocery stores take ApplePay.
Score: 1 Votes (Like | Disagree)
spazzcat Avatar
90 months ago
And like 40% of the time, when i pull out my phone at my main store i shop at daily, there’s such a delay after my thumb activates it on the phone end I just put my damn phone down and shove my card in. I know that’s not entirely on Apple’s side but it’s still a reason I’ll never “part” with my wallet anytime soon.
Maybe it your carrier? AP is significantly faster then using my chip card.
Score: 1 Votes (Like | Disagree)
spazzcat Avatar
90 months ago
I’m usually a fan of Apple commercials, but theses are a bit deceptive because the Apple Pay process really includes double clicking the side button first and then holding the phone in the precise location so it gets read. After which, I glance at the bottom at my phone where the Apple Pay icon swirls and wait (and hope) that it gets processed. I’m not disparaging FaceID but to make an Apple Pay purchase does require more steps.
Look at phone, press side button two times, place on reader. That is all you have to do. It is always instant for me and way faster then using my chip card.
Score: 1 Votes (Like | Disagree)

Popular Stories

2007 iPhone

Apple Discontinuing This 18-Year-Old iPhone Feature

Saturday February 8, 2025 3:51 pm PST by
The end of an 18-year era is on the horizon for the iPhone. Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched. The home button...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
m2 macbook air blue

M4 MacBook Air Release Continues to Appear Imminent

Monday February 10, 2025 10:56 am PST by
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip. According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
sequoia

Apple Releases macOS Sequoia 15.3.1

Monday February 10, 2025 10:11 am PST by
Apple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌‌macOS Sequoia‌‌‌ update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...
apple silicon mac lineup 2024 feature purple

Apple Increases Mac Trade-In Values for a Limited Time

Sunday February 9, 2025 3:53 pm PST by
Apple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below. Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2. The trade-in values increased by between $10 and $50. Model New Value Old Value MacBook Pro Up to $925 ...
Powerbeats Pro 2 Orange

Powerbeats Pro 2 Given to Customer Early, Expected to Debut Tomorrow

Monday February 10, 2025 7:42 am PST by
Apple's long-awaited Powerbeats Pro 2 are finally expected to be announced this Tuesday. Ahead of time, one lucky Walmart customer was able to get their hands on the earbuds early, according to a since-deleted Reddit post over the weekend. A leaked image of the Powerbeats Pro 2 in Electric Orange "My local Walmart had them in the cage," the Reddit user explained. "I asked if I can buy them...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.3.1

Monday February 10, 2025 10:04 am PST by
Apple today released watchOS 11.3.1, a minor update to the operating system that runs on the Apple Watch. watchOS 11.3.1 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.3.1 can be downloaded by opening up the Apple Watch app and going to General > Software Update. To install the new software, the Apple Watch needs to...
iOS 18

Apple Releases iOS 18.3.1 With Bug Fixes

Monday February 10, 2025 10:09 am PST by
Apple today released iOS 18.3.1 and iPadOS 18.3.1, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.1 comes two weeks after Apple released iOS 18.3. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iPadOS 17.7.5 for those still running...