Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel.


The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's homepage on Monday.

The new (RED) models became available to order earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries.

Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom.

Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May.

The new color is part of Apple's 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries.

For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to date.

Related Forum: iPhone

Top Rated Comments

Kognito Avatar
50 months ago
[doublepost=1523366674][/doublepost]It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?
Someone who needs a new phone and wants an iPhone? Or someone who quite likes red.
Score: 8 Votes (Like | Disagree)
zahuh Avatar
50 months ago
I like the ad and the cause and song!
Score: 3 Votes (Like | Disagree)
djcerla Avatar
50 months ago
[doublepost=1523366674][/doublepost]who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?
Literally tens of millions of people.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
50 months ago
How to ruin everyone's day with 7 little words.

1. I'm
2. Too
3. Sexy
4. Right
5. Said
6. Fred

Now play video again. :eek::eek::p
Score: 2 Votes (Like | Disagree)
Jsameds Avatar
50 months ago
[doublepost=1523366674][/doublepost]It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?
Loads of people. Now the launch hype has died down it's easier to find cheaper deals on the latest handsets, even if it does mean being six months out of sync.
Score: 2 Votes (Like | Disagree)
PickUrPoison Avatar
50 months ago
It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?
People buy iPhones throughout the year, not everyone is on the release cycle.

For fiscal 2017, the percentage of total iPhone units sold by quarter was: Q1 (Oct-Dec) 36%; Q2 (Jan-Mar) 23%; Q3 (Apr-Jun) 19%; and Q4 (Jul-Sep) 22%.
Score: 2 Votes (Like | Disagree)

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