Apple Shares (RED) iPhone 8 Ad on YouTube

Tuesday April 10, 2018 6:20 AM PDT by Joe Rossignol
Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel.


The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's homepage on Monday.

The new (RED) models became available to order earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries.

Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom.

Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May.

The new color is part of Apple's 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries.

For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to date.

Related Roundup: iPhone 8
Tags: Apple ads, (PRODUCT)RED
Buyer's Guide: iPhone 8 (Don't Buy)
20 comments


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Avatar
Kognito
19 weeks ago

[doublepost=1523366674][/doublepost]It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?

Someone who needs a new phone and wants an iPhone? Or someone who quite likes red.
Rating: 8 Votes
Avatar
djcerla
19 weeks ago

[doublepost=1523366674][/doublepost]who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?


Literally tens of millions of people.
Rating: 3 Votes
Avatar
zahuh
19 weeks ago
I like the ad and the cause and song!
Rating: 3 Votes
Avatar
pharris123
19 weeks ago

('//www.macrumors.com/2018/04/10/product-red-iphone-8-ad/')


Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus ('//www.macrumors.com/2018/04/09/productred-iphone-8-iphone-8-plus/') on its YouTube channel.

[MEDIA=youtube]L5FIAniosZU[/MEDIA]

The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year ('//www.macrumors.com/2017/03/21/apple-announces-iphone-7-productred-special-edition/'). The ad first appeared on Apple's homepage on Monday, but the YouTube format is more easily sharable.

The new (RED) models became available to order ('//www.macrumors.com/2018/04/10/productred-iphone-8-available-to-order/') earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries.

Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom.

Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May.

The new color is part of Apple's 11-year partnership with (RED) ('http://red.org/'), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund ('https://www.theglobalfund.org/en/'), which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries.

For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to date.

Article Link: Apple Shares (RED) iPhone 8 Ad on YouTube ('//www.macrumors.com/2018/04/10/product-red-iphone-8-ad/')

[doublepost=1523366674][/doublepost]It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?
Rating: 2 Votes
Avatar
PickUrPoison
19 weeks ago

It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?

People buy iPhones throughout the year, not everyone is on the release cycle.

For fiscal 2017, the percentage of total iPhone units sold by quarter was: Q1 (Oct-Dec) 36%; Q2 (Jan-Mar) 23%; Q3 (Apr-Jun) 19%; and Q4 (Jul-Sep) 22%.
Rating: 2 Votes
Avatar
Jsameds
19 weeks ago

[doublepost=1523366674][/doublepost]It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?


Loads of people. Now the launch hype has died down it's easier to find cheaper deals on the latest handsets, even if it does mean being six months out of sync.
Rating: 2 Votes
Avatar
69Mustang
19 weeks ago
How to ruin everyone's day with 7 little words.

1. I'm
2. Too
3. Sexy
4. Right
5. Said
6. Fred

Now play video again. :eek::eek::p
Rating: 2 Votes
Avatar
69Mustang
19 weeks ago

[doublepost=1523366674][/doublepost]It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?

Smart people buy phones out of phase imo. Typically by the 6 month mark, most of the issues of the current model have been ironed out and/or all of the promised features have been delivered. There's also, as Jsameds mentioned, better deals on the phones. There's literally no advantage I can think of associated with being an early adopter.

Loads of people. Now the launch hype has died down it's easier to find cheaper deals on the latest handsets, even if it does mean being six months out of sync.

This. So much this. Considering new phones tend to be iterations of the previous gen devices, it's not like anyone is getting an evolutionary leap in performance.
Rating: 1 Votes
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rmoliv
19 weeks ago
Love the video and Sofi Tukker.
[doublepost=1523368547][/doublepost]

[doublepost=1523366674][/doublepost]It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?


Those who can afford it. If I could and I liked red I would buy it even though I have an iPhone 8 Plus in Space Gray.
Rating: 1 Votes
Avatar
mtneer
19 weeks ago

[doublepost=1523366674][/doublepost]It looks cool and all, but who the hell would buy an iPhone halfway into the cycle, knowing that a NEW iPhone is just six months away?


Which is exactly why companies launch new color versions several months in - Apple, OnePlus, LG all have gone down this route.
Rating: 1 Votes
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