Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads
Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel.
The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.
Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad's versatility.
Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro.
Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United States.
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Top Rated Comments
No? Guess it isn’t a laptop replacement yet.
"We really feel that the ergonomics of using a Mac are that your hands are rested on a surface, and that lifting your arm up to poke a screen is a pretty fatiguing thing to do."
The iPad will never be a laptop replacement until Apple adds a trackpad.
People act like you can only own one of these ****ing devices, own one or both or none. It doesn’t take away from what each device does better.
But now, Apple says to us: "go away, use a Linux PC".