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Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads
Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel.
The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.
Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad's versatility.
Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro.
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Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United States.
The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.
Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad's versatility.
Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro.
Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United States.
Related Roundup: iPad
Tag: Apple ads
Buyer's Guide: iPad (Neutral)
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10 weeks ago
An iPad will never be a laptop replacement without mouse support. An iPad is a superior product in many ways than a laptop, but for specific situations, a mouse is needed in order to truly replace the laptop.
10 weeks ago
So the iPad can back up iPhones and other devices now? They can connect to / format external storage drives, run 3D printers and Blender?
No? Guess it isn’t a laptop replacement yet.
No? Guess it isn’t a laptop replacement yet.
10 weeks ago
iPads suck as a laptop. I'll let Craig Federighi explain why ('https://www.wired.com/story/wwdc-2018-federighi-ios-apps-on-macos'):
"We really feel that the ergonomics of using a Mac are that your hands are rested on a surface, and that lifting your arm up to poke a screen is a pretty fatiguing thing to do."
The iPad will never be a laptop replacement until Apple adds a trackpad.
"We really feel that the ergonomics of using a Mac are that your hands are rested on a surface, and that lifting your arm up to poke a screen is a pretty fatiguing thing to do."
The iPad will never be a laptop replacement until Apple adds a trackpad.
10 weeks ago
Put a mouse and Desktop applications on the iPad and we can start talking about being a "real" replacement for a laptop.
10 weeks ago
People in these comments are really ****ing butthurt over these ads. In all of these cases an iPad could be better than a laptop. A laptop is best for some things, an iPad is best for others. I don’t pull out my MacBook Pro on a flight when I can take out my 12.9" iPad instead, the iPad is vastly superior in that situation.
People act like you can only own one of these ****ing devices, own one or both or none. It doesn’t take away from what each device does better.
People act like you can only own one of these ****ing devices, own one or both or none. It doesn’t take away from what each device does better.
10 weeks ago
The problem here is that Apple is assuming that nobody in a flight is going to open a Terminal and invoke the C compiler. And the shocking reality is that one of the main reasons why I switched to the Mac years ago is how well the Terminal worked (as opposed to Windows) in a computer that "just worked" (as opposed as a Linux PC).
But now, Apple says to us: "go away, use a Linux PC".
But now, Apple says to us: "go away, use a Linux PC".
10 weeks ago
No wonder.
iPad is apple's answer to their inability to make a decent keyboard. Just type on glass.
iPad is apple's answer to their inability to make a decent keyboard. Just type on glass.
10 weeks ago
So the iPad can back up iPhones and other devices now? They can connect to / format external storage drives, run 3D printers and Blender?
No? Guess it isn’t a laptop replacement yet.
No, but you may not necessarily need it to. I back up to iCloud and can connect to my home server or cloud services. Just because it doesn't do those specific things for you doesn't mean it isn't a laptop replacement. It means it's not a laptop replacement for you. There's a difference.
10 weeks ago
Lol why do some people seem to get irate that Apple is pushing the iPad as a laptop replacement? For a lot of people it is. Everything you “present” as “evidence” against the iPad being a replacement device is purely anecdotal. Hate to break it to some of you but the iPad/iPad Pro CAN be a computer replacement for some people. Not everyone is a “pro” user. I’d argue that half the people that refer to themselves as “pros” aren’t.
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