Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads

Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel.

The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.





Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad's versatility.

Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro.


Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United States.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

Top Rated Comments

_Refurbished_ Avatar
74 months ago
An iPad will never be a laptop replacement without mouse support. An iPad is a superior product in many ways than a laptop, but for specific situations, a mouse is needed in order to truly replace the laptop.
Score: 47 Votes (Like | Disagree)
PBG4 Dude Avatar
74 months ago
So the iPad can back up iPhones and other devices now? They can connect to / format external storage drives, run 3D printers and Blender?

No? Guess it isn’t a laptop replacement yet.
Score: 39 Votes (Like | Disagree)
daanodinot Avatar
74 months ago
iPads suck as a laptop. I'll let Craig Federighi explain why ('https://www.wired.com/story/wwdc-2018-federighi-ios-apps-on-macos'):

"We really feel that the ergonomics of using a Mac are that your hands are rested on a surface, and that lifting your arm up to poke a screen is a pretty fatiguing thing to do."

The iPad will never be a laptop replacement until Apple adds a trackpad.
Score: 27 Votes (Like | Disagree)
MrBat Avatar
74 months ago
Put a mouse and Desktop applications on the iPad and we can start talking about being a "real" replacement for a laptop.
Score: 25 Votes (Like | Disagree)
Cookie18 Avatar
74 months ago
People in these comments are really ****ing butthurt over these ads. In all of these cases an iPad could be better than a laptop. A laptop is best for some things, an iPad is best for others. I don’t pull out my MacBook Pro on a flight when I can take out my 12.9" iPad instead, the iPad is vastly superior in that situation.

People act like you can only own one of these ****ing devices, own one or both or none. It doesn’t take away from what each device does better.
Score: 18 Votes (Like | Disagree)
asiga Avatar
74 months ago
The problem here is that Apple is assuming that nobody in a flight is going to open a Terminal and invoke the C compiler. And the shocking reality is that one of the main reasons why I switched to the Mac years ago is how well the Terminal worked (as opposed to Windows) in a computer that "just worked" (as opposed as a Linux PC).

But now, Apple says to us: "go away, use a Linux PC".
Score: 17 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...