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Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads

Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel.

The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.

Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad's versatility.

Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro.

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Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United States.

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Top Rated Comments

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2 weeks ago
An iPad will never be a laptop replacement without mouse support. An iPad is a superior product in many ways than a laptop, but for specific situations, a mouse is needed in order to truly replace the laptop.
Rating: 47 Votes
2 weeks ago
So the iPad can back up iPhones and other devices now? They can connect to / format external storage drives, run 3D printers and Blender?

No? Guess it isn’t a laptop replacement yet.
Rating: 38 Votes
2 weeks ago
iPads suck as a laptop. I'll let Craig Federighi explain why (''):

"We really feel that the ergonomics of using a Mac are that your hands are rested on a surface, and that lifting your arm up to poke a screen is a pretty fatiguing thing to do."

The iPad will never be a laptop replacement until Apple adds a trackpad.
Rating: 27 Votes
2 weeks ago
Put a mouse and Desktop applications on the iPad and we can start talking about being a "real" replacement for a laptop.
Rating: 25 Votes
2 weeks ago
People in these comments are really ****ing butthurt over these ads. In all of these cases an iPad could be better than a laptop. A laptop is best for some things, an iPad is best for others. I don’t pull out my MacBook Pro on a flight when I can take out my 12.9" iPad instead, the iPad is vastly superior in that situation.

People act like you can only own one of these ****ing devices, own one or both or none. It doesn’t take away from what each device does better.
Rating: 17 Votes
2 weeks ago
The problem here is that Apple is assuming that nobody in a flight is going to open a Terminal and invoke the C compiler. And the shocking reality is that one of the main reasons why I switched to the Mac years ago is how well the Terminal worked (as opposed to Windows) in a computer that "just worked" (as opposed as a Linux PC).

But now, Apple says to us: "go away, use a Linux PC".
Rating: 16 Votes
2 weeks ago
No wonder.
iPad is apple's answer to their inability to make a decent keyboard. Just type on glass.
Rating: 15 Votes
2 weeks ago

So the iPad can back up iPhones and other devices now? They can connect to / format external storage drives, run 3D printers and Blender?

No? Guess it isn’t a laptop replacement yet.

No, but you may not necessarily need it to. I back up to iCloud and can connect to my home server or cloud services. Just because it doesn't do those specific things for you doesn't mean it isn't a laptop replacement. It means it's not a laptop replacement for you. There's a difference.
Rating: 13 Votes
2 weeks ago
Lol why do some people seem to get irate that Apple is pushing the iPad as a laptop replacement? For a lot of people it is. Everything you “present” as “evidence” against the iPad being a replacement device is purely anecdotal. Hate to break it to some of you but the iPad/iPad Pro CAN be a computer replacement for some people. Not everyone is a “pro” user. I’d argue that half the people that refer to themselves as “pros” aren’t.
Rating: 12 Votes
2 weeks ago
Apple, shut up and just make new macs lol iPad is not a laptop.
Rating: 11 Votes

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