Apple's New 'Just Text Them the Money' Ads Feature Apple Pay Cash

Apple today released a series of new 15-second ads highlighting Apple Pay Cash under the tagline "Just text them the money."

One ad shows how roommates can use Apple Pay Cash in Messages to send rent money, while another includes a "lost shirt" scenario that demonstrates the ability to request a specific dollar amount.

A third ad highlights two friends discussing and paying for tickets to a game even though it conflicts with another friend's wedding, while the fourth ad covers a mother sending money to her child after receiving a photo of an empty fridge.

Apple Pay Cash launched in the United States with iOS 11.2 in early December through a partnership with Green Dot Bank and has yet to expand to any other countries.