"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
Apple Launches New 'Behind the Mac' Ad Campaign
Apple today launched a new ad campaign focused on the Mac, carrying the tagline "Behind the Mac" and highlighting a trio of creators who have used Macs to "make something wonderful." There are four ads in the series, with the first, set to Daniel Johnston's "Story of an Artist," showing a variety of people using Macs as part of their creative processes.
Three other ads focus on specific Mac users from various disciplines:
- Photographer and disability advocate Bruce Hall, who is legally blind, uses his Mac and iPhone to help "see the things that always felt out of reach." Some of Hall's work is part of the permanent collection of the U.S. Library of Congress.
- Music artist Grimes uses a Mac "from start to finish" to write all of her music, edit music videos, and create digital art for her singles.
- App developer Peter Kariuki from Rwanda used his Mac to code the SafeMotos app for connecting passengers with safe motorcycle taxi drivers. The app monitors motorcyle riders on the road to "detect unsafe driving habits and help them become better drivers."
Apple has highlighted the campaign on its homepage and Mac section of its website.
Three other ads focus on specific Mac users from various disciplines:
- Photographer and disability advocate Bruce Hall, who is legally blind, uses his Mac and iPhone to help "see the things that always felt out of reach." Some of Hall's work is part of the permanent collection of the U.S. Library of Congress.
- Music artist Grimes uses a Mac "from start to finish" to write all of her music, edit music videos, and create digital art for her singles.
- App developer Peter Kariuki from Rwanda used his Mac to code the SafeMotos app for connecting passengers with safe motorcycle taxi drivers. The app monitors motorcyle riders on the road to "detect unsafe driving habits and help them become better drivers."
Apple has highlighted the campaign on its homepage and Mac section of its website.
Tag: Apple ads
[ 300 comments ]
Top Rated Comments
(View all)
25 weeks ago
Apple sells obsolete technology with crappy keyboards.
This is the state of the Mac.
* iMac Pro: 182 days ago
* iMac: 374 days ago
* MacBook: 374 days ago
* MacBook Air: 374 days ago
* MacBook Pro: 374 days ago
* Mac Pro: 436 days ago
* Mac Mini: 1337 days ago
And most of those “updates” were inconsequential bumps. Is it even ethical to be selling the Mac mini at this point?
Design decisions, e.g. 1 USB’s c port which is required for power, The ill-conceived touch bar, mindlessly making everything thinner over functionality, the nest of dongles, and again, those train wreck keyboards, etc., make the current line up worse than what they offered 3 years ago.
No amount of marketing or slick videos is going to fix how bad the hardware situation is, nor will it cover up Aaple’s unwillingness to regularly update the Mac line.
Apple is causing the decay of the Mac through their lack of care, and it breaks my heart.
This is the state of the Mac.
* iMac Pro: 182 days ago
* iMac: 374 days ago
* MacBook: 374 days ago
* MacBook Air: 374 days ago
* MacBook Pro: 374 days ago
* Mac Pro: 436 days ago
* Mac Mini: 1337 days ago
And most of those “updates” were inconsequential bumps. Is it even ethical to be selling the Mac mini at this point?
Design decisions, e.g. 1 USB’s c port which is required for power, The ill-conceived touch bar, mindlessly making everything thinner over functionality, the nest of dongles, and again, those train wreck keyboards, etc., make the current line up worse than what they offered 3 years ago.
No amount of marketing or slick videos is going to fix how bad the hardware situation is, nor will it cover up Aaple’s unwillingness to regularly update the Mac line.
Apple is causing the decay of the Mac through their lack of care, and it breaks my heart.
25 weeks ago
...but how are they going to "make something wonderful" when the keyboard stops working?
25 weeks ago
It's so sad the Apple logos on newer MacBook (Pro) models no longer shine again :(, which is a 'feature' since the PowerBook era
25 weeks ago
After a lifetime buying macs, I feel compelled to not buy any mac next time, unless they make it worth the money I pay. It's unacceptable to have such a fragile keyboard, virtually irreparable, in a machine that costs a lot of money. Most of the guys from macrumors write from USA where macs are much cheaper than other countries, and that's even odder if you think that USA is a place where cost of living and salaries are higher. If this trend continues, outside USA one is almost forced to stop buying macs. I always would like to rember Apple that there are many guys like me who may also decide to stop buying iPhones, iPad etc if they don't use macs anymore.
In the mean time I just hope for a better mac next time...just hoping...
In the mean time I just hope for a better mac next time...just hoping...
25 weeks ago
They asked me to partake, but I can't as my project didn't render in time - it has been bouncing off the 16GB RAM limit.
For 5 bloody years.
For 5 bloody years.
25 weeks ago
I think that this is a very solid and very necessary ad campaign. One that makes me feel more confidence in Apple’s commitment to releasing new macs this year. Im thinking that an event may be on the horizon. My personal guess would be october
25 weeks ago
Wouldn't be surprised if the ad campaign involved the camera panning round to reveal an iPad behind the Mac.
[ Read All Comments ]
For this week's giveaway, we've teamed up with Anki to offer MacRumors readers a chance to win one of the company's adorable little Vector robots, which designed to be a personal robot...
Last year, accessory company Elago launched the W3 Charging Stand for Apple Watch, which turned Apple's modern wearable into a classic Macintosh. This week, Elago announced the latest iteration...
Cellular network operator O2 on Friday said its data networks had been restored after millions of smartphones across the UK and Japan were taken offline yesterday (via BBC).
A statement on its...
Bang & Olufsen over the past week has added AirPlay 2 support to more of its speakers, including the BeoPlay A9 and BeoPlay M5.
BeoPlay M5 speaker in AirPlay Picker via Brad Thomas
This...
Following a demo earlier this year at WWDC, LEGO today launched the LEGO AR Playgrounds app for iPhone and iPad [Direct Link]. The app uses ARKit to place digital LEGO characters and blocks into...
Google this week announced that it is shutting down its messaging app Google Allo [iOS Direct Link], and incorporating many of its features into the Messages app on Android smartphones. Google Allo...
Best Buy today launched a new Apple savings event, marking down iPhones, MacBook Airs, MacBook Pros, iMacs, iPads, iPad Pros, and some HomeKit devices. There are numerous notable discounts in the...
ConnectSense, one of the first companies to introduce a HomeKit-enabled smart plug, today announced the launch of the Smart Outlet 2, its second-generation HomeKit product.
Like the first Smart...
