Apple's New iPhone X Ad Shows Off Benefits of Paying a Friend With Apple Pay Cash

Sunday March 25, 2018 7:43 AM PDT by Mitchel Broussard
Last Thursday Apple shared an Apple Pay ad called "Fly Market," where a man danced through an open air market making purchases using Face ID and Apple Pay on his iPhone X. Apple this weekend posted a short continuation of that longer ad, featuring the same characters but this time focusing on Apple Pay's peer-to-peer payment feature Apple Pay Cash.

In the brief 15-second clip, called "Pay with a message," the main character from Fly Market takes a glance at his friend's pocket square and appears to like it. Using the Apple Pay Cash app within iMessage on iPhone X, he texts his friend $17 and then the pocket square disappears from his friend's jacket and transfers into his own.


Similar to a regular Apple Pay purchase on iPhone X, Apple Pay Cash uses Face ID to confirm the user's identity before sending the money to a friend or family member. Apple Pay Cash wasn't ready at the launch of the iPhone X in early November, but instead began rolling out to users in iOS 11.2 around the beginning of December.

Prior to "Fly Market," Apple's last Face ID-focused video was called "Unlock." In it, a woman discovered that unlocking her iPhone caused everything in the surrounding area to unlock, including lockers, cabinets, doors, and more.

Related Roundup: iPhone X
Tags: Apple ads, Apple Pay Cash
Buyer's Guide: iPhone X (Caution)
46 comments


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alayal
21 weeks ago
if only it was available internationally...same with News, TV app, etc...
Rating: 11 Votes
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deanthedev
21 weeks ago

The receiver should not have to pay the Apple Tax when transferring it to their bank account.


Uh, what Apple Tax is that?
Rating: 4 Votes
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Shirasaki
21 weeks ago
Another gimmick feature apparently. Can’t see much use of it.
Rating: 3 Votes
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RudySnow
21 weeks ago

Bitcoin


I suppose if you owed your friend $8500, then yeah, bitcoin makes total sense... :confused:
Rating: 3 Votes
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69Mustang
21 weeks ago

If you can afford an iPhone x, do you really find situations where you need to borrow $7? This sending money to people seems like a gimmick

Having a meal with a friend at a cash only joint. You don't have any. Your bud pays for it and you pay him back with AP cash. You don't want to leave your fingerprints on the drug money to buy your meth so you pay with AP cash. Your kidnapper makes you pay for meals on the road so there's no trail leading to them, not realizing your payment history is a trail! Dun-dun-dun!

See lot's of reasons.
Rating: 3 Votes
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SoN1NjA
21 weeks ago

So, this would only work if your friends also happen to have iPhone X running iOS 11.2?

No, any device with iOS 11.2 can use Apple Pay Cash. The Face ID part is an iPhone X thing if that’s what you’re asking.
Rating: 2 Votes
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haydn!
21 weeks ago

That’s not the doing of Apple you can thank content providers and banks for that...


Not really. All major banks support Apple Pay in the UK. Lack of Apple Pay Cash is down to Apple.
Rating: 2 Votes
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bizzaregood
21 weeks ago
At work we often order lunch out, and one person pays, then we pay them back often $5-$10. Generally use the cash app, I use Apple when I can now. My complaint is the lack of cross platform, but I understand why.

If you can afford an iPhone x, do you really find situations where you need to borrow $7? This sending money to people seems like a gimmick

Rating: 2 Votes
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levitynyc
21 weeks ago
Just use Venmo
Rating: 2 Votes
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simmonsj
21 weeks ago

Yet another standard. I've never seen anyone use Apple Pay before.

Apple Pay just uses the same infrastructure as contactless payments - which are used very widely in the UK Device payments (Apple Pay, Android Pay) increasingly so, especially with a higher transaction limit than contactless bank cards. I use Apple Pay to pay in cafes, public transport (busses and Metro), pubs, petrol stations, restaurants... I hardly use cash at all.

I would love to get Apple Pay Cash in the UK...
Rating: 2 Votes
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