Last Thursday Apple shared an Apple Pay ad called "Fly Market," where a man danced through an open air market making purchases using Face ID and Apple Pay on his iPhone X. Apple this weekend posted a short continuation of that longer ad, featuring the same characters but this time focusing on Apple Pay's peer-to-peer payment feature Apple Pay Cash.

In the brief 15-second clip, called "Pay with a message," the main character from Fly Market takes a glance at his friend's pocket square and appears to like it. Using the Apple Pay Cash app within iMessage on iPhone X, he texts his friend $17 and then the pocket square disappears from his friend's jacket and transfers into his own.


Similar to a regular Apple Pay purchase on iPhone X, Apple Pay Cash uses Face ID to confirm the user's identity before sending the money to a friend or family member. Apple Pay Cash wasn't ready at the launch of the iPhone X in early November, but instead began rolling out to users in iOS 11.2 around the beginning of December.

Prior to "Fly Market," Apple's last Face ID-focused video was called "Unlock." In it, a woman discovered that unlocking her iPhone caused everything in the surrounding area to unlock, including lockers, cabinets, doors, and more.

Top Rated Comments

alayal Avatar
38 months ago
if only it was available internationally...same with News, TV app, etc...
Score: 11 Votes (Like | Disagree)
deanthedev Avatar
38 months ago
The receiver should not have to pay the Apple Tax when transferring it to their bank account.
Uh, what Apple Tax is that?
Score: 4 Votes (Like | Disagree)
69Mustang Avatar
38 months ago
If you can afford an iPhone x, do you really find situations where you need to borrow $7? This sending money to people seems like a gimmick
Having a meal with a friend at a cash only joint. You don't have any. Your bud pays for it and you pay him back with AP cash. You don't want to leave your fingerprints on the drug money to buy your meth so you pay with AP cash. Your kidnapper makes you pay for meals on the road so there's no trail leading to them, not realizing your payment history is a trail! Dun-dun-dun!

See lot's of reasons.
Score: 3 Votes (Like | Disagree)
Shirasaki Avatar
38 months ago
Another gimmick feature apparently. Can’t see much use of it.
Score: 3 Votes (Like | Disagree)
RudySnow Avatar
38 months ago
Bitcoin
I suppose if you owed your friend $8500, then yeah, bitcoin makes total sense... :confused:
Score: 3 Votes (Like | Disagree)
levitynyc Avatar
38 months ago
Just use Venmo
Score: 2 Votes (Like | Disagree)

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