Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks

Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan.

The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS.


Apple has released multiple "Shot on iPhone" videos in the past, and it has used Shot on iPhone for photography campaigns on billboards, social media networks, and more.

To promote the iPhone XS and XS Max, Apple previously shared a Shot on iPhone video that showcasing slo-mo, 4K, and time-lapse video modes.

The iPhone XS and XS Max have upgraded two-lens camera setups with improved low light picture and video taking capabilities thanks to larger sensors and better stabilization techniques.

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Top Rated Comments

Baymowe335 Avatar
74 months ago
Good handling of all the light.

Japan is an amazing country. Absolutely love it.

People in Japan love quality and love brands. That's how Apple just put up 34% growth in Japan, the best performing geographic segment.
Score: 7 Votes (Like | Disagree)
EntropyQ3 Avatar
74 months ago
And it's named after the driver's stillborn niece. Gotta wonder how that conversation went down.

"So I know you love your trucks and all, but please tell me you're not riding around inside of one named after my dead daughter."
I’ve held my own stillborn daughter in my arms.
The feelings - when combined with expectations, hopes, plans and gifts from friends and relatives in anticipation - defies description.
Several years later I traveled in Japan, and visited a temple area. There I spotted a small shrine filled with pacifiers, small cuddly animals, little toys.... It turned out that it was a shrine to a deity that helped the passage of children who died very young or in the womb into the afterlife. I stayed there for a long time.
I wish my own countrys culture would have offered a similar outlet for grief, rather than the wall of stunned and pained silence that met us.
Score: 4 Votes (Like | Disagree)
alphaod Avatar
74 months ago
People in Japan are proud of their jobs. Truck drivers really take care of their trucks and keep them sparklingly clean and often have lights like this during the nighttime.
Score: 3 Votes (Like | Disagree)
deebinem Avatar
74 months ago
So, it's a Burning Man vehicle on the streets?
Score: 3 Votes (Like | Disagree)
makinao Avatar
74 months ago
Reminds me of Philippine Jeepneys and Mexican buses.
Score: 2 Votes (Like | Disagree)
AngerDanger Avatar
74 months ago
So, it's a Burning Man vehicle on the streets?
And it's named after the driver's stillborn niece. Gotta wonder how that conversation went down.

"So I know you love your trucks and all, but please tell me you're not riding around inside of one named after my dead daughter."
Score: 2 Votes (Like | Disagree)