Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks

Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan.

The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS.


Apple has released multiple "Shot on iPhone" videos in the past, and it has used Shot on iPhone for photography campaigns on billboards, social media networks, and more.

To promote the iPhone XS and XS Max, Apple previously shared a Shot on iPhone video that showcasing slo-mo, 4K, and time-lapse video modes.

The iPhone XS and XS Max have upgraded two-lens camera setups with improved low light picture and video taking capabilities thanks to larger sensors and better stabilization techniques.

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

Baymowe335 Avatar
87 months ago
Good handling of all the light.

Japan is an amazing country. Absolutely love it.

People in Japan love quality and love brands. That's how Apple just put up 34% growth in Japan, the best performing geographic segment.
Score: 7 Votes (Like | Disagree)
EntropyQ3 Avatar
87 months ago
And it's named after the driver's stillborn niece. Gotta wonder how that conversation went down.

"So I know you love your trucks and all, but please tell me you're not riding around inside of one named after my dead daughter."
I’ve held my own stillborn daughter in my arms.
The feelings - when combined with expectations, hopes, plans and gifts from friends and relatives in anticipation - defies description.
Several years later I traveled in Japan, and visited a temple area. There I spotted a small shrine filled with pacifiers, small cuddly animals, little toys.... It turned out that it was a shrine to a deity that helped the passage of children who died very young or in the womb into the afterlife. I stayed there for a long time.
I wish my own countrys culture would have offered a similar outlet for grief, rather than the wall of stunned and pained silence that met us.
Score: 4 Votes (Like | Disagree)
alphaod Avatar
87 months ago
People in Japan are proud of their jobs. Truck drivers really take care of their trucks and keep them sparklingly clean and often have lights like this during the nighttime.
Score: 3 Votes (Like | Disagree)
deebinem Avatar
87 months ago
So, it's a Burning Man vehicle on the streets?
Score: 3 Votes (Like | Disagree)
makinao Avatar
87 months ago
Reminds me of Philippine Jeepneys and Mexican buses.
Score: 2 Votes (Like | Disagree)
AngerDanger Avatar
87 months ago
So, it's a Burning Man vehicle on the streets?
And it's named after the driver's stillborn niece. Gotta wonder how that conversation went down.

"So I know you love your trucks and all, but please tell me you're not riding around inside of one named after my dead daughter."
Score: 2 Votes (Like | Disagree)