Apple Shares New Videos Aimed at Luring Android Users to iPhone

Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone.

The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple.


In the video, a man holding an umbrella floats from the bottom of the screen, titled "Your phone" to the top of the screen, titled "iPhone," while the video's description points users towards the Move to iOS app.

Upgrade to iPhone. The Move to iOS app makes it simple to move your music, photos, and more to iPhone. Switch today.

A second video, styled in the same way, is meant to demonstrate the security of iOS devices compared to Android devices. The video's description highlights the frequent iOS updates that Apple releases.

Frequent iOS updates help keep your iPhone more secure. Life's easier on iPhone. Switch today.

Two additional videos, "Environment" and "Apple Support" focus on Apple's commitment to the environment and its support options, which include Apple retail stores, online support, and phone support.



All of the videos direct users to Apple's "Switch" website, which is designed for customers who use an Android or another smartphone and are thinking of switching to an iPhone.

The website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?"

It also offers up details on key features that differentiate the iPhone from other devices, such as Portrait Mode, iMessages, Apple-designed chips, Touch ID and Face ID, user privacy, the App Store, and more.

Since 2015, Apple has offered the "Move to iOS" app which is designed to make it quick for Android users to swap to an iPhone by transferring data like contacts, message history, photos and videos, web bookmarks, mail account information, calendars, wallpapers, DRM-free songs, and books.

Apple has been ramping up its efforts to lure Android switchers to iPhone since 2017, when it overhauled the "Switch" site and first began releasing ads targeted at Android users.

Top Rated Comments

(View all)
Avatar
34 months ago
It will take a lot more than that, from what I can tell. The smartphone industry has peaked, and like it or not, the iPhone isn’t as compelling a device as it used to be.
Score: 37 Votes (Like | Disagree)
Avatar
34 months ago

Most android users I know are cheap in most aspects of their life, tech included.

The few that care most about tech are intrinsically attracted to the inconvenient ways of doing things.

With friends like you who needs enemies. It's exactly this attitude towards other people (over a phone, seriously?) that can turn people off being associated in any way with the apple community.
Score: 24 Votes (Like | Disagree)
Avatar
34 months ago
98% of Android users choose android phones because they are cheaper. No amount of cute advertising is going to change that.
Score: 20 Votes (Like | Disagree)
Avatar
34 months ago
I actually would prefer fewer android people leap to IOS

I want a solid android base, so Apple has to try harder

competition is good
Score: 20 Votes (Like | Disagree)
Avatar
34 months ago
Sigh.... I miss Mac and PC :(
Score: 16 Votes (Like | Disagree)
Avatar
34 months ago
Score: 14 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Releases watchOS 7 With New Watch Faces, Family Setup, Sleep Tracking, Handwashing Help and More

Wednesday September 16, 2020 12:47 pm PDT by
Apple today released watchOS 7, the newest version of the watchOS operating system designed to run on modern Apple Watch models. The watchOS 7 update comes after several months of beta testing. ‌watchOS 7‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install the new software, the Apple Watch needs to have at...