If you're new to AirPods, considering buying a pair, or just want to pick up some new tips.
AirPods and AirPower: Everything We Know
Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone
Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone.
The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps.
Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone.
The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico.
Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone.
Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more.
Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web bookmarks, mail accounts, and more.
The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps.
Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone.
The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico.
Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone.
Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more.
Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web bookmarks, mail accounts, and more.
[ 205 comments ]
Top Rated Comments
(View all)
11 months ago
I'm sure they conveniently left out how badly the App Store is designed, how it often has trouble completing multiple app updates and has arbitrary limits to download size when not on WiFi.
All Apple really has to do is make their software better and sell phones that don't have massive premiums tacked on top yet do absolutely nothing that truly would make your smartphone better than an Android phone at half the price.
I use an Android phone but an iPad for tablet and the main reason why I don't buy iPhones is that I don't like many things on the software side and the expensive phones.
All Apple really has to do is make their software better and sell phones that don't have massive premiums tacked on top yet do absolutely nothing that truly would make your smartphone better than an Android phone at half the price.
I use an Android phone but an iPad for tablet and the main reason why I don't buy iPhones is that I don't like many things on the software side and the expensive phones.
11 months ago
A bit of a throw back to the Mac/PC days, albeit a bit less snarky; however, despite enjoying the ads they are ripe for satire, and I don't think Apple has enough of a lead to be playing it up like this.
11 months ago
Funny, I went iOS to Android and find the experience much better in most respects.
11 months ago
The best reason to move to, or stay with iOS is the vastly superior privacy and security.
11 months ago
I always find these clever, but those that already have Android find the iPhone too expensive, or just simply out of their league because they already use Android and don't want to learn another phone. It might happen, but Apple should know that these ads are already not help influence those that have Android
Not to mention the Android fans that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"
Not to mention the Android fans that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"
11 months ago
I always find these clever, but those that already have Android find the iPhone too expensive, or just simply out of their league because they already use Android and don't want to learn another phone. It might happen, but Apple should know that these ads are already not help influence those that have Android
Not to mention the Android fanboys that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"
I had iPhone until 5, and switched to android. Got sick of the same thing over and over and not enough choices. Granted Android can be similar too, but switching to iOS is much easier than switching to Android. iOS is pretty easy to use and navigate. That and android phones can be pricey too, i.e Samsung Note 8.
Competition is always a good thing, drives other companies to outdo one another.
11 months ago
Apple is tracking your usage FYI.
And........?
Are you implying Apple and Google are equal because Apple tracks users?
11 months ago
I’ve been an Apple fan since the iPhone 3 and have both the watch and Mac. Recently though I’ve been toying with the idea of going the other way and switching to Android. Apples prices have become too much lately, design inspiration is nowhere to be found and OS bugs have made me want to leave Apple altogether.
If it wasn’t for the fact Android OS is developed by Google, I'd of switched to an Android device after the iPhone 7.
If it wasn’t for the fact Android OS is developed by Google, I'd of switched to an Android device after the iPhone 7.
11 months ago
The best reason to move to, or stay with iOS is the vastly superior privacy and security.
Apple is tracking your usage FYI.
[ Read All Comments ]
For this week's giveaway, we've teamed up with Tap to give MacRumors readers a chance to win one of the company's wearable keyboard setups, which Tap believes will be the keyboard of the...
Eve (formerly known as Elgato) was one of the first companies to come out with HomeKit accessories when HomeKit was announced in 2014, and since then, Eve has been expanding its portfolio of...
There are a few notable flash sales going on today, including a discount on a refurbished model of Apple's HomePod smart speaker. The speaker is on sale for $234.99, $115 off from its...
Apple is teaming up with Chinese payments company Ant Financial Services Group, along with several local banks, to offer local customers interest-free financing on iPhones in China (via Reuters)....
OWC this week announced a neat and tidy solution for quickly disconnecting multiple drives from any OWC dock, with the release of a free Dock Ejector utility.
The Mac app lives silently in...
Well-known cable and accessory maker Monoprice today introduced a new sale on Thunderbolt cables, with discounts reaching as much as 35 percent off of original prices during the limited-time event....
Parallels this week debuted a new promo bundle for both new and current users, offering a chance to buy or upgrade to Parallels Desktop 14, and then get ten other Mac apps for free. New owners can...
Over the past few weeks, a handful of users have reported receiving the message "an error occurred" when attempting to load the "For You" tab in iTunes, which provides personalized...
