Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone.
The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps.
Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone.
The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico.
Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone.
Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more.
Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web bookmarks, mail accounts, and more.
Top Stories
New MacBook Air Possible as Early as Next Week
Last March, MacRumors received an anonymous tip claiming that Apple would announce new iPad, iMac, and iPod models with three consecutive days of press releases the following week, and that information proved to be two-thirds accurate with new iPad Air and iPad mini models announced on Monday, March 18 and an iMac refresh on Tuesday, March 19.
Apple did announce a new product on the Wednesday, ...
Apple to Close All Retail Stores Outside of China Until March 27th
Apple today announced that it is closing all of its retail locations outside of Greater China until March 27 due to the continuing spread of the coronavirus, which means Apple Stores worldwide will be shuttered for the next two weeks.
In a letter letting customers know about the store closures, Tim Cook says that China has taught us that the most effective way to minimize the risk of the...
Kuo: New MacBook Pro and MacBook Air Models With Scissor Keyboards to Launch in Second Quarter
Apple plans to release new MacBook Pro and MacBook Air models with scissor keyboards in the second quarter of 2020, according to a new research note today from analyst Ming-Chi Kuo, obtained by MacRumors.
Kuo did not comment on the size of the new MacBook Pro, but he is possibly referring to the 14-inch model that he has previously mentioned given that the 16-inch MacBook Pro was only released ...
Kuo: MacBooks With Apple-Designed Processors Coming Late 2020 or Early 2021, All-New Design to Follow in Mid 2021
In addition to forecasting the launch of new MacBook Pro and MacBook Air models with scissor keyboards in the second quarter of 2020, analyst Ming-Chi Kuo believes that Apple has bigger ambitions for its notebook lineup.
In a research note today, obtained by MacRumors, Kuo said Apple plans to launch MacBook models with its own custom processors in the fourth quarter of 2020 or the first...
T-Mobile Offering Unlimited Smartphone Data, Extra Hotspot Data and Free International Calls to Some Areas Amid Coronavirus Outbreak
T-Mobile today announced a few changes that should help out some of its customers who are relying on their T-Mobile data plans during the coronavirus outbreak in the United States.
Most T-Mobile customers already have unlimited data, but for T-Mobile and Metro by T-Mobile customers who still have plans with data limits, T-Mobile will provide unlimited smartphone data for the next 60 days.
...
Apple Postpones Alleged March Product Event Amid Coronavirus Restrictions
Apple is postponing a March event that would have seen the introduction of new products like the low-cost iPhone and iPad Pro with triple-lens camera setup, according to a source at Apple that spoke to Cult of Mac.
Apple allegedly became "concerned" about bringing people together at Apple Park for the event, said to be planned for late March. There was a rumor in February suggesting Apple...
Top Stories: WWDC Goes Digital-Only, Huge iOS 14 Leaks, Apple Store Closures, and Mac Notebook Rumors
It was a massive week for news and rumors, led by Apple officially announcing that this year's WWDC will be a digital-only event due to the impact of the COVID-19 coronavirus epidemic. Apple is also closing all of its retail stores outside of China for the next two weeks.
Subscribe to the MacRumors YouTube channel for more videos. On the rumor front, there were a ton of iOS 14 leaks this...
Apple Announces WWDC 2020 Will Be a Digital-Only Event Set to Take Place in June
Apple today announced that its 31st Worldwide Developers Conference will be a digital-only event with no physical gathering due to the ongoing spread of the coronavirus around the world. The online-only event will take place in June.
Apple normally holds WWDC at the McEnery Convention Center in San Jose, California, but the area has seen multiple coronavirus cases and Apple is canceling the...
Apple's A14 Chip Rumored to Become First Arm-Based Mobile Processor to Exceed 3GHz
Apple's unreleased A14 chip is rumored to be the first Arm-based mobile processor to officially exceed 3GHz, according to a new report by Research Snipers.
Apple's A14 processor, the successor to the A13 chip in both the iPhone 11 and iPhone 11 Pro, is expected to debut this fall in Apple's "iPhone 12" models. The report highlights the suspected Geekbench 4 score of the A14 chip, with a...
Apple Testing New iMessage Features Such as Mentions and Retracting Messages, Could Extend to Mac App
Apple is testing new iMessage features internally, according to information obtained by MacRumors. While these features could potentially arrive as early as iOS 14, they could be held back until a later software update or perhaps never released.
For starters, there is a new Slack-like mention system that would allow users to tag other contacts with their name like @Joe or @Jane. When you type...
Top Rated Comments
(View all)All Apple really has to do is make their software better and sell phones that don't have massive premiums tacked on top yet do absolutely nothing that truly would make your smartphone better than an Android phone at half the price.
I use an Android phone but an iPad for tablet and the main reason why I don't buy iPhones is that I don't like many things on the software side and the expensive phones.
Not to mention the Android fans that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"
I always find these clever, but those that already have Android find the iPhone too expensive, or just simply out of their league because they already use Android and don't want to learn another phone. It might happen, but Apple should know that these ads are already not help influence those that have Android
Not to mention the Android fanboys that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"
I had iPhone until 5, and switched to android. Got sick of the same thing over and over and not enough choices. Granted Android can be similar too, but switching to iOS is much easier than switching to Android. iOS is pretty easy to use and navigate. That and android phones can be pricey too, i.e Samsung Note 8.
Competition is always a good thing, drives other companies to outdo one another.
If it wasn’t for the fact Android OS is developed by Google, I'd of switched to an Android device after the iPhone 7.
The best reason to move to, or stay with iOS is the vastly superior privacy and security.
Apple is tracking your usage FYI.
Apple is tracking your usage FYI.
And........?
Are you implying Apple and Google are equal because Apple tracks users?