Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone - MacRumors
Skip to Content

Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone

by

Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone.

The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps.


Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone.


The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico.

Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone.

Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more.

Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web bookmarks, mail accounts, and more.

Tags: Android, Apple Ads, Move to iOS

Popular Stories

Foldable iPhone 2023 Feature 1

Apple's Foldable iPhone Crease Fix Set for Android Foldables Next Year

Wednesday September 2, 2026 4:57 am PDT by
The Elec reports that Google, Oppo, and Vivo plan to adopt ultra-thin glass (UTG) in their foldable phones next year, following Apple's lead. Apple's book-style foldable iPhone, expected to be unveiled next week, reportedly uses two UTG layers, with the display sandwiched between them, isolating it from direct contact with the hinge. The method, pioneered by Apple, is meant to spread...
Read Full Article • 95 comments
apple watch heart health ad

'I Wouldn't Be Talking to You': Apple Shares Apple Watch Survival Story

Wednesday September 2, 2026 10:25 am PDT by
Apple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life. In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor. She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
Read Full Article • 97 comments
iPod Ad Silhouette

Apple Inducted Into 'Brand Hall of Fame' for Iconic Ads

Monday August 31, 2026 7:06 am PDT by
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame." Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
Read Full Article • 31 comments

Top Rated Comments

K
kasakka
110 months ago
I'm sure they conveniently left out how badly the App Store is designed, how it often has trouble completing multiple app updates and has arbitrary limits to download size when not on WiFi.

All Apple really has to do is make their software better and sell phones that don't have massive premiums tacked on top yet do absolutely nothing that truly would make your smartphone better than an Android phone at half the price.

I use an Android phone but an iPad for tablet and the main reason why I don't buy iPhones is that I don't like many things on the software side and the expensive phones.
Score: 28 Votes (Like | Disagree)
sniffies Avatar
sniffies
110 months ago
Quite cringeworthy
Score: 20 Votes (Like | Disagree)
AtomicDusk Avatar
AtomicDusk
110 months ago
A bit of a throw back to the Mac/PC days, albeit a bit less snarky; however, despite enjoying the ads they are ripe for satire, and I don't think Apple has enough of a lead to be playing it up like this.
Score: 20 Votes (Like | Disagree)
I
itguy06
110 months ago
Funny, I went iOS to Android and find the experience much better in most respects.
Score: 18 Votes (Like | Disagree)
KeanosMagicHat Avatar
KeanosMagicHat
110 months ago
The best reason to move to, or stay with iOS is the vastly superior privacy and security.
Score: 15 Votes (Like | Disagree)
R
R3DH3R0
110 months ago
I always find these clever, but those that already have Android find the iPhone too expensive, or just simply out of their league because they already use Android and don't want to learn another phone. It might happen, but Apple should know that these ads are already not help influence those that have Android

Not to mention the Android fanboys that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"
I had iPhone until 5, and switched to android. Got sick of the same thing over and over and not enough choices. Granted Android can be similar too, but switching to iOS is much easier than switching to Android. iOS is pretty easy to use and navigate. That and android phones can be pricey too, i.e Samsung Note 8.

Competition is always a good thing, drives other companies to outdo one another.
Score: 9 Votes (Like | Disagree)
Read All Comments