Everything Announced at Today's Apple Event

by

Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced.

Subscribe to the MacRumors YouTube channel for more videos.

We've also got a full recap of all of the coverage that we did today for those who want a deeper dive into what's new.

iPad Pro

iPad Air

Magic Keyboard

Apple Pencil

Other Announcements

The ‌iPad Air‌ and ‌iPad Pro‌ models are can be ordered as of today, with deliveries set to begin on Wednesday, May 15. Pricing on the ‌iPad Air‌ starts at $599 and pricing on the ‌iPad Pro‌ starts at $999.

Tag: May 2024 Apple Event

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Read Full Article • 18 comments
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Read Full Article • 138 comments
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Read Full Article • 109 comments
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Read Full Article • 22 comments
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
Read Full Article • 240 comments
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Read Full Article • 3 comments
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Read Full Article • 130 comments

Top Rated Comments

Attirex Avatar
Attirex
21 months ago
Apple is coasting on past successes, and it ain't gonna last much longer.
Score: 38 Votes (Like | Disagree)
0339327 Avatar
0339327
21 months ago
The M4 is a nice touch.
These iPads are way too expensive for me to justify the cost. I guess I'll keep my original iPad Pro for a while longer.
Score: 17 Votes (Like | Disagree)
Darth Tulhu Avatar
Darth Tulhu
21 months ago
The question on everyone's mind:

Did the finally add a g*****n Calculator?
Score: 14 Votes (Like | Disagree)
HBsteveo Avatar
HBsteveo
21 months ago
I’m sorry i am an avid Apple fan and love their products and quality but i was completely unimpressed today. It seems like the only users that would benefit form the new iPads and iPad Pro are high end graphic designers and music industry professionals. Apple really blew it for the day to day user. If they had put the new OLED display on the air than i could justify getting one. This marketing decision from Apple was clearly just to get people to spend money. I do not see the value of this update. Really my iPad Pro does everything i need it to do now. Why spend $1500 for a new one. Really Tim Cook Apple is missing the mark here. I literally was very disappointed today. A very lackluster ploy. :(
Score: 10 Votes (Like | Disagree)
iHorseHead Avatar
iHorseHead
21 months ago


I agree. I'm thinking of switching to Android and Windows now that Google promises updates for 8 years.
Score: 10 Votes (Like | Disagree)
idktbh Avatar
idktbh
21 months ago
come on Apple, can't you at least try to bring something new and innovative to the table instead of just rehashing old technology like a broken record?
Score: 10 Votes (Like | Disagree)
Read All Comments