iPhone 14 Suppliers Reportedly Feeling Uncertain About Demand Ahead of Launch

Suppliers for the upcoming iPhone 14 reportedly feel uncertain about how high demand will be for Apple's upcoming flagship lineup, according to supply chain sources speaking to DigiTimes.

iPhone 14 Pro Lineup Feature Silver
A paywalled preview of a full story set to be published tomorrow says "uncertainty remains about demand for the new models between the end of the fourth quarter and the beginning of first-quarter 2023." Apple and its suppliers have been ramping up shipments of components ahead of mass production, which is expected to begin later this month.

Despite suppliers' uncertain sentiment, Apple is expecting the ‌iPhone 14‌ series to perform quite well. Just last week, it was reported that Apple had informed suppliers to increase iPhone 14 shipments by 5% to 95 million units, higher than what the company was initially expecting.

One reason suppliers may feel uncertain about demand is a reported increase in the price of the higher-end models of the ‌iPhone 14‌ lineup. Reliable Apple analyst Ming-Chi Kuo has reported that the price of the ‌iPhone 14‌ lineupmay increase, possibly due to both models starting with an increased 256GB of storage.

Other than a possible price increase, the ‌iPhone 14‌ Pro and ‌iPhone 14‌ Pro Max are expected to gain several noteworthy features, including a 48MP camera, a new pill-shaped and hole-punch display cutout, better performance, and more. Learn more about the iPhone 14 and iPhone 14 Pro using our respective roundups.

Related Roundup: iPhone 14
Related Forum: iPhone

Top Rated Comments

kerr Avatar
23 months ago
No uncertainty here, I 100% intend to not buy an iPhone 14.
Score: 29 Votes (Like | Disagree)
no_idea Avatar
23 months ago

I 100% do.
Lol…keep flushing your money down the toilet and enjoy
Score: 16 Votes (Like | Disagree)
tgwaste Avatar
23 months ago
Price increase in one of the worst economic times is probably not the best recipe.
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
23 months ago
Not sure why the suppliers are uncertain about the demand. That's not their job. That's Apple's job. They have the data. Rest assured iPhone 14 will set like hot cakes around the world. They will instantly be back-ordered.
Score: 9 Votes (Like | Disagree)
MayaUser Avatar
23 months ago
People should buy the iphone 13 instead of the iphone 14 if they dont want the iphone pros
Since the 6.1" model will be probably 90% identical but the price wont be
Score: 8 Votes (Like | Disagree)
djcerla Avatar
23 months ago
The 14 non-pro Max will more than make up for any price-induced weakness in the Pro lineup.

Massive pent-up demand, hence Apple reportedly being bullish ('https://www.macrumors.com/2022/08/08/apple-iphone-14-shipments-95-million/') with orders.
Score: 7 Votes (Like | Disagree)

Popular Stories

ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
iOS 18 General Notes Feature 2

iOS 18 Rumored to 'Overhaul' Notes, Mail, Photos, and Fitness Apps

Sunday April 28, 2024 6:44 am PDT by
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
top stories 27apr2024

Top Stories: Apple Announces 'Let Loose' Event With New iPads and More Expected

Saturday April 27, 2024 6:00 am PDT by
New iPads are coming, and Apple is holding a virtual event to introduce them! While it appears likely to be a relatively short video event, we should be seeing new iPad Pro and iPad Air models, some new accessories, and perhaps some additional surprises. Other Apple news and rumors this week included word that Apple is FINALLY planning to introduce a native Calculator app for the iPad later...
maxresdefault

The MacRumors Show: Apple's iPad Event Finally Announced!

Friday April 26, 2024 8:31 am PDT by
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...