The icon looks similar to the 15-inch MacBook Pro asset that is included in previous versions of macOS, but with slightly thinner bezels. The notebook is depicted in both Silver and Space Gray, with "16" in both filenames presumably referring to the larger 16-inch display expected for the rumored machine.
MacRumors can confirm the files exist in the second beta of macOS Catalina 10.15.1:
The icons also have a corresponding MacBookPro16,1 model identifier that Apple has never used. The latest 15-inch MacBook Pro has a MacBookPro15,1 identifier, according to a support document on Apple's website.
The 16-inch MacBook Pro is rumored to feature narrower bezels, as the icons above suggest, perhaps allowing the larger display to fit in a notebook with a similar physical size as the current 15-inch MacBook Pro.
Here's a side-by-side comparison of the 15-inch MacBook Pro icon (left) with the icon uncovered today (right):
I don't think these are place holder images. If you go to the link in the article to the source website, there is a side-by-side comparison of the 2. You can clearly see there is a difference between models in their bezels.
Further, if you look at the keyboards... it looks like the 16 inch one doesn't have a Touch Bar. Look at the side by side image on the top row of keys where it is flat and smooth in the 15 inch, and the 16 inch looks like keys. Or at least, it looks like there is an escape key separate from the Touch Bar as well as a separate Power Button.
If you can't see it, here it is zoomed up. Thanks MS Paint.
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Further, if you look at the keyboards... it looks like the 16 inch one doesn't have a Touch Bar. Look at the side by side image on the top row of keys where it is flat and smooth in the 15 inch, and the 16 inch looks like keys. Or at least, it looks like there is an escape key separate from the Touch Bar as well as a separate Power Button.
If you can't see it, here it is zoomed up. Thanks MS Paint.