Apple's Services Revenue Hits New All-Time High of $11.5 Billion in Q2 2019

Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, Apple Pay, and AppleCare, has become an increasingly important revenue driver for Apple amid stagnating iPhone sales, and Apple has been focusing more than ever on its services category.

During the second fiscal quarter of 2019, Apple's services segment brought in $11.5 billion in revenue, up from the $9.9 billion services earned in the second quarter of 2018. Apple set a new all-time record for services revenue this quarter.


Apple set new March quarter revenue records for the ‌App Store‌, iCloud, ‌Apple Pay‌, and ‌AppleCare‌. ‌Apple Pay‌ is available in 30 markets and expect to be live in 40 markets by the end of the year.

Apple now has 390 million paid subscriptions across all of its services, an increase of 30 million compared to last quarter. By 2020, Apple expects to pass half a million paid subscriptions by 2020.

Apple in March announced a slew of new services that will boost services revenue even higher in the future. Apple News+, a $9.99 per month service that provides unlimited access to more than 200 magazines, has already launched, and later this year Apple is introducing Apple Arcade, ‌Apple News‌+, and a new Apple Card credit card.

Apple has said that it is aiming to reach $14 billion in services revenue per quarter by 2020, and the company is well on its way to reaching that goal.

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8 months ago

11.5 billion and yet those will stay that Apple is failing. Apple is absolutely on fire with Services at 54% of generated revenue, that speaks milestones of where this company is leading and will continue to lead with other services from the March announcement.

This is true though I wonder if consumers may get ‘services fatigue’ at some point. It’s like adding on another utility bill every time you sign up to a new service and surely there’s only so many people can signup for. Fitness app, news app, music streaming, tv streaming, Netflix, iCloud, etc etc. I know I’m going to start cancelling a bunch. Too many
Rating: 3 Votes
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8 months ago

I wonder the gross margin of service revenue. Also for App Store sales, is a $1 sale counted as $0.3 or $1 in service revenue?


Apple's Services gross margin was 64% this past quarter.

For App Store sales, Apple only counts as revenue the portion of sales which it keeps.
Rating: 2 Votes
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8 months ago
Does that mean more free iCloud storage for everyone?
Rating: 2 Votes
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8 months ago

Sorry, I'm still confused. Services grew 54% to 11B? Can you list the source? I'm reporting on this tomorrow, and your number caught my eye. And why did you post that pie chart?

He’s said it at least twice in two separate threads and is correct in neither instance. iPhone generated 54% of Apple’s Q2 revenue and Services 20%. Services grew 16.2% year-over-year.
Rating: 2 Votes
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8 months ago
I wonder the gross margin of service revenue. Also for App Store sales, is a $1 sale counted as $0.3 or $1 in service revenue?
Rating: 1 Votes
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8 months ago

This is true though I wonder if consumers may get ‘services fatigue’ at some point. It’s like adding on another utility bill every time you sign up to a new service and surely there’s only so many people can signup for. Fitness app, news app, music streaming, tv streaming, Netflix, iCloud, etc etc. I know I’m going to start cancelling a bunch. Too many

Some of the services go under the radar like Apple Pay, iCloud storage and Apple care. People won’t really think of those as a traditional subscription. You will pay for iCloud if you need the space. It doesn’t cost anything to use Apple Pay yet Apple still makes money on every transaction. Apple care is a one off payment.
Rating: 1 Votes
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8 months ago
11.5 billion and yet those will stay that Apple is failing. Apple is absolutely on fire with Services at 54% of generated revenue, that speaks milestones of where this company is leading and will continue to lead with other services from the March announcement.
Rating: 1 Votes
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