Everything Apple Announced Today in Just Six Minutes

by

Apple today held a special October event in Brooklyn, New York, which saw the debut of revamped 11 and 12.9-inch iPad Pro models, an updated MacBook Air, and a refreshed Mac mini.

It took Apple an hour and a half to introduce the new Space Gray Mac mini with updated hardware, the new MacBook Air with Retina display and Touch ID, and the entirely redesigned iPad Pro models with Face ID, but we've recapped the entire event in just six minutes for our readers who want a no-frills overview of all the announcements.

Subscribe to the MacRumors YouTube channel for more videos.

Apple's new 11 and 12.9-inch iPad Pro models were the star of the event with an overhauled look that includes an edge-to-edge display, no Home button, a TrueDepth camera system with Face ID, USB-C instead of Lightning, no headphone jack, and an A12 Bionic chip.

We also got some great new Mac updates, though, including a $1,199 MacBook Air with a Retina display, 8th-Gen Intel chips, faster solid state storage up to 1.5TB, much slimmer bezels, and a thinner, more refined chassis that takes up less volume.

There's also no forgetting the Mac mini, which got its first update in four years. The new model features quad and 6-core 8th-Gen Intel chips, up to 2TB of solid state storage, support for up to 64GB RAM, and a new Space Gray enclosure.

We've rounded up all of our coverage of today's event in the post below, so make sure to check out everything so you don't miss any of the updates.

iPad Pro

MacBook Air

Mac mini

Software Updates

These weren't part of the event, but Apple today released major software updates for iOS devices, the Apple TV, Macs, and the Apple Watch, which you won't want to miss out on.

Other Announcements

You can order the new iPad Pro models, the new Mac mini, and the new MacBook Air starting today from Apple's website, with deliveries set to begin on November 7.

Tag: October 2018 Event

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Read Full Article
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Read Full Article • 130 comments
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Read Full Article • 132 comments
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Read Full Article
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...
Read Full Article • 248 comments

Top Rated Comments

pete2106 Avatar
pete2106
95 months ago
Things I could have done without:
- The carousel of presenters, each one less competent than the last
- The pointless introduction videos and videos retelling everything they'd talked about for the last ten minutes
- The cringy staged presentation of that basketball game
- The audience who must have been on caffeine IV drips the entire time, they wouldn't shut up.
- Tim's phony enthusiasm, you could see him pretending to play up to the crowd. It felt so forced.

All in all though, it was a good show. The photoshop demo was impressive and the woman doing it (as nervous as she obviously was) was the only one on stage who seemed genuinely enthusiastic about the iPad.

I have my 12.9" iPad Pro and Pencil ordered. Just have to wait now until next week :)
Score: 6 Votes (Like | Disagree)
thadoggfather Avatar
thadoggfather
95 months ago
All these new products and not buying ANY

I feel better about my XR purch
Score: 3 Votes (Like | Disagree)
JosephAW Avatar
JosephAW
95 months ago
Yea! Been waiting all day for the 6 minute video.
Score: 3 Votes (Like | Disagree)
Act3 Avatar
Act3
95 months ago
Hopefully 2019 will μ the the death of lightning. Soon all devices will be able to charge all devices.

Would be awesome.
why wasn't 2018 the end of lightning ? All the new iphones and ipads were all being developed around the same time. Couldn't they all be on the same page with USB-C ? The Xr just came out and has lightning, yet the new iPad Pro which is just coming out does not. What is the defense for this?
Score: 3 Votes (Like | Disagree)
Jim Avatar
Jim
95 months ago
This was by far the cheesiest presentation from Apple in a long time. The updates to tier 2 Macs and taking the iPad to new levels (cost) could hardly be deemed exciting. Phil was a voiceover and the new kids on the block did the splaining. The most fascinating aspect of the show was the Adobe presentation. Very Cool.

I couldn't help being reminded of NASA after the first couple lunar landings ... faster, better science, better moon buggies, and the people yawned. Apple is in a tough spot in that the devices from 5 years ago still work fairly well and if it wasn't for file size and graphic content, that we could probably live without, we would probably function for another 3 or more.

The mindless cheering from the balcony seemed silly. Did a light bulb go on to prod the applause for the recycled aluminum content of the devices?
Score: 2 Votes (Like | Disagree)
Normandy - sheppard Avatar
Normandy - sheppard
95 months ago
So the 20th anniversary of the product that essentially lifted Apple up and launched it towards the trillion-dollar company it is today apparently means f-a to Tim Cook, et al. If not a new iMac now, when? Before Xmas? Before June? I can't wait to hear the rationale behind leaving this product unrefreshed, without being upgraded. I feel like I've been dumped at the altar. Anyone who has any (sound, sarcasm-free) insight here, I'll buy you a round.
totally agree, iMac and iMac pro now feel like the old mac mini, so far left behind at a top end price, where are the latest processors, where is face id for iMac? where is a real grunty GPU, not some cut down rubbish from a laptop?


I have a 5 year old iMac, but I won't upgrade it, until such time as there is a real reason to move to it ! At the moment , Apple has left its iMac range to collect dust.
Score: 2 Votes (Like | Disagree)
Read All Comments