Apple Quietly Eliminates Rose Gold 12-Inch MacBook

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Apple today announced a new MacBook Air with 8th-generation Intel chips, a Retina display, USB-C ports, and up to 16GB of RAM, a machine that, all in all, sounds a lot like the 12-inch MacBook.

Apple did not announce updates to its smaller notebook machine, but it did quietly remove the Rose Gold color as a purchase option. The 12-inch MacBook can now be purchased in Silver, Space Gray, and Gold, but not Rose Gold.


It's not clear why Apple has removed Rose Gold as a color option, but no other Macs are available in the pinker shade, suggesting the Rose Gold color is out at Apple. The MacBook Air, like the MacBook, can be purchased in Silver, Space Gray, and Gold.

Apple does not appear to have made any other changes to the 12-inch MacBook and its future is somewhat unclear with the addition of a powerful $1,199 MacBook Air with a Retina display.

Top Rated Comments

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26 months ago
Deleted.
Score: 26 Votes (Like | Disagree)
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26 months ago
Why keep the 12” which is clearly worse than the new Air? Either make it $999 or take it out of the line-up. Same goes for the 2017 Pro with no touchbar and the 2017 Air.

Hate to be that guy, but Steve would hate this confusing lineup.
Score: 10 Votes (Like | Disagree)
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26 months ago
The right move would have been to merge the 12” MacBook and Air into a single updated machine and added a 14” MacBook to Air depending on the naming.

That would give users 4 size options across 2 product lines. There are a lot of users out there who don’t need a 15” Pro with 6 cores but would like a larger screen than the 13” Pro or Air offers. Staggering the sizes in the product line would make sense. A 14” Air could still have been 3 lbs or less.
Score: 7 Votes (Like | Disagree)
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26 months ago
What a lovely day. They killed rose gold MacBook, MagSafe and Jony Ive apparently.
Score: 7 Votes (Like | Disagree)
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26 months ago
I think it's pretty clear that they removed both the regular gold and rose gold to replace them with that new gold color that's in between the two colors to match the new MacBook Air gold.
Score: 7 Votes (Like | Disagree)
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26 months ago

Looks like they've changed the gold to the new hybrid gold.

This is less killing the rose gold option, more making it consistent with the Air and Watch.

Yeah the question is, why are us commenters having to clarify articles on this site so often??
Score: 5 Votes (Like | Disagree)

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