Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Apple Reveals New 11-Inch and 12.9-Inch iPad Pro Models With Slim Bezels and Face ID
Apple put the same Liquid Retina display in the iPad Pro as the one found in the iPhone XR, using rounded corners that follow the curves of the iPad Pro's unibody enclosure. Apple says the display is its brightest and most color accurate iPad display yet, with wide color support, True Tone, and anti-reflective coating that provides a natural and accurate viewing experience inside and outside.
Both models are 5.9mm thin -- "the thinnest iPad design ever" -- and the 12.9-inch version has seen a total 25 percent reduction in overall volume.
“The new iPad Pro is a huge step forward for powerful, creative, mobile computing; it has an all-new thinner design, speeds through projects with the super-fast A12X Bionic chip and unlocks with a glance using Face ID in any orientation — while you’re sitting or standing, with iPad Pro on your desk or lap, with the new Smart Keyboard Folio and new Apple Pencil,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.Powering the iPad Pro is a new A12X Bionic chip, which Apple says is its smartest and most powerful tablet chip yet. A12X Bionic has eight total cores (four performance cores and four efficiency cores) that provide up to 35 percent faster single-core performance. There's also a seven-core GPU to deliver up to twice the graphics performance, fueling new AR experiences and console-quality graphics. During the keynote, Apple compared gaming performance on the new iPad Pros to that of the Xbox One S.
“There has never been a mobile device anything like the new iPad Pro; it has a gorgeous edge-to-edge Liquid Retina display that curves into the corners, breakthrough performance that outperforms most laptops, Face ID, support for the new Smart Keyboard Folio and new Apple Pencil, advanced new cameras and sensors for the best AR experiences ever in any device, a high-speed USB-C connector, louder speakers, faster wireless and more, all packed into a thinner device that has all-day battery life and is 25 percent smaller in volume.”
iPad Pro comes with Apple's next-generation Neural Engine for advanced machine learning in everything from photography, AR, and Face ID. This marks the first time that Face ID is available outside of an iPhone, and on iPad Pro it's designed to work while holding the tablet in any position or even while seated and attached to the new Smart Keyboard Folio.
Like on iPhone X and newer, Face ID uses the TrueDepth camera system to map and recognize your face and securely unlock iPad Pro, pay with Apple Pay, access secure apps, and more. You'll also now be able to create and interact with Animoji and Memoji on iPad Pro using the front-facing TrueDepth camera. Throughout all of these features and daily use cases, Apple says iPad Pro has a 10-hour battery life.
The tablets also have a new USB-C connector that is replacing the old Lightning connector, offering users the chance to charge an iPhone while on-the-go, transfer data between devices, and drive external displays up to 5K.
On the accessory side of things, the second generation Apple Pencil can magnetically attach to iPad Pro for pairing and wireless charging. The new Apple Pencil supports tap-based controls, so you can select a different brush tool in Photoshop, for example, by double tapping on Apple Pencil. Additionally, a new Smart Keyboard Folio protects the front and back of iPad Pro while providing a full-size keyboard
The 11-inch and 12.9-inch are available in Silver and Space Gray in 64GB, 256GB, 512GB, and a new 1TB option. 11-inch models start at $799 (Wi-Fi) and $949 (Wi-Fi + Cellular), while 12.9-inch models start at $999 (Wi-Fi) and $1,149 (Wi-Fi + Cellular). You can pre-order the new iPad Pro, Apple Pencil ($129), and Smart Keyboard Folio ($179 11-inch and $199 12.9-inch) today on Apple.com, and they will launch on Wednesday, November 7.
Apple is also launching a new Smart Folio for iPad Pro in a protective, polyurethane folio design that will be available in a variety of colors for $79 (11-inch) and $99 (12.9-inch).
Countries where the iPad Pro will be available at launch include: the U.S., Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Isle of Man, Italy, Japan, Jersey, Latvia, Lithuania, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, the UAE and U.K.
Later this year, the new iPad Pro models will be available in Colombia, Greece, Greenland, Guatemala, India, Israel, Liechtenstein, Malaysia, Macedonia, Mexico, Morocco, Peru, Qatar, Russia, Thailand, Turkey, Saudi Arabia and South Africa.