In February, Apple updated its website with a new section explaining the advantages of closing the Apple Watch's three Activity rings. At the same time, the company kicked off an internal challenge for its employees that tasked them with closing their Move, Exercise, and Stand rings every day for the entire month.
Those who managed this feat have now begun receiving their rewards, and posting shots of the loot on Reddit. Included in the gift is a card that congratulates employees on achieving their personal Activity ring goals for an entire month, along with an exclusive all-black Woven Nylon band that has a hint of the Activity ring's blue/green/red color scheme on the band fastener.
This was the second "Close Your Rings" fitness challenge for company employees, with the rewards last year including an Activity rings pin and a matching T-shirt. For the 2018 challenge, eBay users have already begun taking advantage of the Woven Nylon band's exclusive status, with Buy-it-Now prices going as high as $250-$350 at the time of writing. Apple sells Woven Nylon bands for $50.
Besides internal challenges, Apple frequently launches public Activity challenges on Apple Watch, with recent ones focused on International Women's Day, Heart Month, and the New Year.