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Amazon Developing Echo Speaker With 7-Inch Touchscreen to 'Fend Off Competition' From Apple and Google

Amazon's next iteration of the Echo speaker will be a "premium" model that includes a touchscreen measuring around seven inches, marking "a major departure" from the tall, cylindrical design of the Echo currently on sale. The company is said to be upgrading Echo for two reasons: to capitalize on the device's success, and as early preparation to "fend off competition" from Google Home and Apple's rumored entry into the smart home speaker market (via Bloomberg). The logic behind adding a touchscreen to Echo is reasoned as a way "to make it easier to access content," like the weather and upcoming calendar events. Currently, Echo is a voice-activated device with limited volume and mute buttons on its topside. While the exact design of the speaker wasn't pinned down, people familiar with the plans said it will be larger and "tilt upwards" so users can read the screen when the Echo sits on a kitchen counter or desk. The new device will have a touchscreen measuring about seven inches, a major departure from Amazon’s existing cylindrical home devices that are controlled and respond mostly through the company’s voice-based Alexa digital assistant, according to two people familiar with the matter. This will make it easier to access content such as weather forecasts, calendar appointments, and news, the people said. They asked not to be identified speaking about a product that has yet to be announced. Amazon’s planned expansion of the Alexa-powered line coincides with growing competition from Alphabet Inc.’s Google Home speaker and Apple Inc.’s interest in building

Amazon to Crack Down on Counterfeit Goods Sold on its Marketplace

Amazon has acknowledged a worsening counterfeit problem on its site and says it has made fighting the fake products a "major goal" for next year (via The Verge). Last month Apple filed a lawsuit against Mobile Star LLC which it accused of infringing upon its trademarks and copyrights by selling counterfeit power adapters and cables on Amazon. Apple claimed the fake products posed a risk to life, and said it had found that almost 90 percent of so-called genuine Apple products and accessories it purchased from Amazon over the last nine months were actually counterfeit. Following the lawsuit, Amazon said it had "zero tolerance for the sale of counterfeits" on its website and said it was working closely with manufacturers and brands to aggressively pursue the wrongdoers. Bloomberg reports that Amazon now says it plans to create a registry to prevent fakes and wants legitimate brands to register even if they don't plan on selling products on the site. Merchants then have to obtain official brand permission before they can sell goods from the company. Amazon has reportedly been experimenting with Nike and other brands to build the registry, but the company says it will target more brands in 2017 in an attempt to get them to sell their products on Amazon's marketplace. According to the report, Amazon tried to get the NFL and MLB to sell merchandise through its online marketplace, but the negotiations stalled because of a perceived lack of control over existing fake

Amazon Slashes Prices Across its Echo Smart Speaker Range for Black Friday

Amazon today began offering devices in its Echo smart speaker range at discounted prices for the first time in the products' short history, as part of its Black Friday Deals Week. For those unfamiliar with the devices, the connected speakers' array of microphones lets users query voice-based assistant Alexa, who can be asked to do things like play music, read the news, use apps, check the weather, turn on the lights, set timers, and more. The full-size Echo speaker is being offered at $140 (usually $180), while the second-generation Echo Dot – a smaller variant with the same features – has had $10 lopped off the price and is going for $40. Elsewhere, Amazon has slashed $40 off its Alexa-enabled portable Bluetooth speaker, now selling for $90 instead of $130. Apple is also offering its own Black Friday deals this year. For all the discounts on Apple products offered on Amazon, Apple, and elsewhere, be sure to check out the MacRumors Black Friday Holiday Roundup, continually updated throughout the week. MacRumors is an affiliate partner with Amazon and may sometimes get paid if you click one of the above links and purchase a product or service.

Amazon Offers $100 Discount on 13-inch MacBook Pro Without Touch Bar

Amazon has slashed $100 off the official price of Apple's new 13-inch MacBook Pro sans Touch Bar, offering the machine at $1,399 instead of $1,499, presumably for a limited time. Spotted by AppAdvice, the discount is for the stock 13-inch model, which comes with a 2.0GHz dual-core Intel Core i5 processor, 8GB RAM, and 256GB storage. Meanwhile, for anyone still debating whether a Touch Bar equipped MacBook Pro is for them, Red Sweater has released a free Mac app that simulates the OLED keyboard strip as a bar on the screen. Touché is essentially a test bed for developers, but still includes a fully functioning Touch Bar that dynamically changes based on the app currently in use, allowing anyone curious to see how it augments the physical keyboard. On a more frivolous note, Facebook iOS developer Adam Bell has managed to hack Apple's new Touch Bar to run classic first-person shooter Doom. Doom runs on pretty much everything… but can it run on the new MacBook Pro Touch Bar?https://t.co/juJGlFIXFW pic.twitter.com/kr5rM0LVmn— Adam Bell (@b3ll) November 20, 2016

Amazon Music Unlimited Launches $15 Per Month Family Plan

Amazon today has expanded its Music Unlimited streaming service with a new subscription tier: $14.99 per month for a "Family Plan." The option supports up to six family members (at least 13-years-old) for simultaneous listening and personal recommendations. There's also an alternative payment option to pay $149 upfront for an entire year of the Family Plan, cutting the subscription down to about $12 per month (via TechCrunch). The plan works by creating an Amazon account for each family member, but there is no unified family account; as Amazon said, "the only thing that's shared is the payment." On the plan, one family member uses a "shared payment method" to pay for the subscription, which is a debit or credit card that Amazon uses to charge each month for the service. Each member can make purchases on Amazon and Amazon Music Unlimited with the shared payment method, and the subscriber of the plan will get notifications of all the activity going through the group. Despite the group connectivity, each member will have "the same functionality as the Individual Plan subscription," with personalized music, library, playlists, and recommendations. The Individual Plan launched in October and marked Amazon's entry into the on-demand music streaming category, along with Apple Music and Spotify. Amazon's Family Plan directly sits alongside Apple Music's $14.99 per month Family Membership, which grants the full Apple Music experience for up to six people. Read up on more information about Amazon Music Unlimited's new Family Plan here.

Amazon Music Unlimited Rolls Out Across Germany, Austria, and the U.K.

Amazon's streaming music service has gone live in the U.K. and will roll out to Germany and Austria later today, according to TechCrunch. Amazon Music Unlimited launched in the U.S. last month to compete with the likes of Apple Music, Spotify, and Google Play Music, which just got a revamp. Amazon Prime members in the U.K. will pay £7.99 per month or £79 per year, while non-Prime members can subscribe to the service for £9.99 per month. A Family Plan for up to six members "coming soon" costs £14.99 per month or £149 per year. Additionally, owners of Amazon's Echo smart speakers have the option of using the service on only those devices for a discounted price of £3.99 per month. "If you want a sense of the future of voice-controlled music, go ahead and ask Alexa for a free Amazon Music Unlimited trial, and play around on your Echo," said Jeff Bezos, Amazon CEO, in a statement. If you don't know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you're looking for music to match your mood, just ask. Our U.S. customers love Amazon Music Unlimited on Echo, and we think our UK customers will too."Amazon said it was "thrilled" with customer reaction to the launch of the service in the U.S., but did not divulge subscription numbers. Amazon Music Unlimited is distinct from the company's Prime-only music library, which offers access to two million songs, whereas the former service offers access to 40 million songs from all the major labels. Prices in the U.S. start at $7.99 per month for Prime members and $9.99 per

Amazon Rolls Out 'Alexa' Voice Assistant to its Fire Tablets

Amazon began rolling out Alexa voice assistant to its Amazon Fire tablets yesterday, extending the feature beyond its original smart devices, such as the Echo speaker. The rollout means owners of 7-inch, 8-inch, and 10-inch Fire tablets will be able to issue voice commands for specific requests, like playing music or having the news read to them, but unlike the always-listening smart speakers, the home button must be held down on tablets to activate Alexa. The feature will take advantage of Fire screens by displaying full-screen cards with additional information in response to requests, such as the day's forecast in response to a weather inquiry, or playback controls when music is requested. Unlike Siri and Google Assistant, Alexa was designed with tablets in mind rather than mobile phones, according to Amazon, so its special skills focus on tasks suited to the home, like setting timers or ordering household items from Amazon. As such, requests for tasks usually performed on the go, like finding nearby bars and services, either result in a simple web search or are redirected to the Alexa app. Like with the smart speakers, Fire tablet owners can also add skills from third parties such as Uber, as long as the associated app is also installed. Amazon's addition of Alexa to its tablet range follows Google's newly debuted Google Assistant on its Pixel smartphones, which are set to compete with Apple's iPhones that come with Siri. Amazon says it will grow the abilities of Alexa and has over 1,000 employees working on the assistant with the intention of

Amazon Music Unlimited Launches With $3.99 Echo-Only Subscription Option

Amazon today launched Amazon Music Unlimited, its new standalone, on-demand streaming service. Amazon Music Unlimited is distinct from the company's Prime-only music library, which offers access to "over a million songs." By contrast, the new service promises access to "tens of millions" of songs from all the major labels. Prices start at $7.99 per month for Prime members and $9.99 per month for non-members, the latter of which puts it in the same cost bracket as Apple Music, Spotify, Google Play Music, and Tidal's standard price plans. A similar free 30-day trial is also being offered. In addition, Amazon is offering a separate $3.99 subscription plan for owners of connected speakers from the company's popular Echo range. The plan lets them stream music to Amazon's devices, but only those devices. A $14.99 per month (or $149 per year) family subscription plan for up to six people is currently in the works, and should become live later this year. Amazon says its library includes music from Sony, Universal, and Warner, as well as hundreds of indie labels, with thousands of curated playlists and personalized stations also accessible via the company's recently revamped mobile app. However, the service enters a crowded market already commanding millions of subscribers, which makes it increasingly difficult for newcomers to differentiate their service. In this respect, Amazon is likely betting on enticing existing Prime subscribers, and perhaps more significantly, those eligible for its Echo-only option, which could prove popular with a user base already familiar

Amazon Launches Dash Buttons in Germany, Austria, and the U.K.

Amazon has expanded its domestic goods-ordering Dash Buttons program beyond U.S. shores, bringing the devices to Germany, Austria, and the U.K. for the first time. The buttons have been available in the U.S. since March of last year, and enable Amazon Prime customers to reorder specific household items like coffee, toilet paper, and washing up liquid by pressing a physical button that's wirelessly linked to their Amazon account. Amazon has added over 100 popular household brands to its Dash program in the 18 months since its launch, in a bid to make reordering goods online a seamless process. Daniel Rausch, Director of Amazon Dash, said of the launch: "We've all experienced the frustration of running out of something we need—Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past. "Dash Buttons offer the convenience of 1-Click shopping from anywhere in the home — they can be placed near those frequently used items you don't want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way."Dash buttons cost $4.99 (£4.99 / 4.99 euros) each, but Prime members get the same amount discounted off their first order, making the first device essentially free. Amazon also announced it is launching its Dash Replacement Service (DRS) in the above countries. DRS lets connected devices like water filters and printers link up to the Dash system, either by manufacturers incorporating manual Dash buttons into the hardware, or enabling

Amazon and Pandora Each Nearly Ready to Launch Apple Music Rivals

Amazon and Pandora are closing in on licensing agreements with the world's largest record labels to launch their own streaming music services later this year, reports Financial Times. Both subscription-based services are expected to cost $9.99 per month, a price that has become the industry standard, and compete with heavyweights like Apple Music and Spotify. Amazon's offering could launch as early as September, according to the report, while Pandora is said to be making progress towards debuting its service later this year. Reuters first reported Amazon's plans to launch a standalone streaming music service in June, followed by a Recode report last week claiming the online retailer is also working on a $5-a-month subscription music service that will be exclusive to owners of the company's internet-connected Echo speaker. Amazon currently sells individual songs or albums through Amazon Music, while Amazon Prime subscribers can stream Amazon music, playlists, and radio stations for free, but the selection is limited compared to Apple Music and Spotify. Pandora's ambitions to launch its own subscription music service, likely based on its acquisition of "key assets" from Rdio in 2015, were first reported by The Wall Street Journal earlier this month. The company plans to offer two price tiers by also slightly tweaking its existing $5 per month ad-free option with select new perks like skipping songs and offline listening, the report said. Pandora currently offers customers in the U.S., Australia, and New Zealand the ability to listen to free, ad-supported

Amazon Sets Second Annual 'Prime Day' for July 12

Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th. As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016. Prime Day is a one-day only global shopping event exclusively for Prime members. On Tuesday, July 12, the second annual Prime Day will be the biggest global Amazon event ever. Members in the U.S. can shop starting at midnight PT, with new deals starting as often as every five minutes throughout the day. With 100,000 deals exclusively for Prime members, across nearly all departments and product categories in ten countries, there will be something for everyone. In fact on the first annual Prime Day in 2015, worldwide members ordered 398 items per second, exceeding Black Friday records at the time. Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday

Amazon Debuts Book-Skimming 'Page Flip' Feature for Kindle Devices and Apps

Amazon has announced that a new feature called "Page Flip" will be rolling out to its iOS and Android apps, Fire tablets, and Kindle e-readers as a free, over-the-air update beginning today. The feature gives users a digital approximation of skimming through a book, making "it easy to explore books while always saving your place." When activated, Page Flip pins the current page to the bottom left of the screen to remember your current reading spot, allowing you to skim through the rest of the book to find a specific passage, map, or simply peek ahead at what's next. A new "bird's eye view" feature truncates an entire book into a scrollable column of pages, making it easier to find highlighted passages from previous pages. Page Flip is a reimagined Kindle navigation experience that makes it easy to explore books while always saving your place At a glance, easily recognize specific pages as you jump around. Pictures, charts, your highlights, and the layout of each page are easy to see with Page Flip’s pixel-accurate thumbnails that automatically adjust as you change your font and margin settings. At launch, Amazon says PageFlip is available "on millions of books," with plans to continuously add new entries "every day." Similar to Kindle's X-Ray feature, supported books will be identified on their eBook store page with a "Page Flip: enabled" marker in the feature list. The Amazon Kindle app is available from the App Store for free. [Direct Link

Amazon Reportedly Preparing to Launch New Music Streaming Service

Amazon is planning on launching a new standalone music streaming service that would compete against Apple Music and Spotify, reports Reuters. The new service will be priced similarly to rival services and will feature a "competitive catalog." The service will be offered at $9.99 per month, in line with major rivals, and it will offer a competitive catalog of songs, the sources said. Amazon is finalizing licenses with labels for the service, which likely will be launched in late summer or early fall, the sources said.Amazon currently offers Prime Music to Amazon Prime members as a perk, but the service only boasts a catalog of 1 million songs. Comparatively, both Apple Music and Spotify boast catalogs of over 30 million songs. The online retailer is looking to launch a new streaming service because it "believes a comprehensive music service is important" in its effort to be a "one-stop shop for content and goods." Amazon Prime, in addition to free shipping options, currently offers subscribers access to the Prime Video streaming service, Prime Music, unlimited photo storage and the Kindle Owner's Lending Library, which includes 800,000 free ebooks. Reuters suggests Amazon's music strategy will be two-pronged, with basic streaming for Prime users and a more robust alternative for an extra fee. Amazon recently debuted Amazon Prime Video as a standalone service, allowing users to subscribe for $8.99 a month without paying for the full $99 Amazon Prime bundle. The standalone Prime Video service is identical to the service offered with Amazon Prime. Amazon Music with

Amazon Wants 'Acceptable Business Terms' to Offer Prime Video on Apple TV

At Recode's Code Conference today, Amazon CEO Jeff Bezos was asked why the online retailer does not sell either the Apple TV or Google Chromecast. Bezos reiterated that Amazon chooses not to sell video streaming devices that do not include Prime Video capability and that the company wants "acceptable business terms" before bringing the the app to devices. We sell Roku, we sell Xbox, we sell PlayStation. We're happy to sell competitive products on Amazon and we do it all day. We sell Nest thermostats. When we sell those devices, we want our Prime Video player to be on the device and we want it to be on the device with acceptable business terms. We can always get the player on the device, the question is whether you can get it on with acceptable business terms. And if you can't, we don't want to sell it to our customers because they're going to be buying it thinking you can watch Prime Video and then they're going to be disappointed and then they're going to return it.When pressed by The Verge's Nilay Patel on whether "acceptable business terms" meant paying Apple's 30 percent cut on in-app purchases and subscriptions, Bezos declined to answer, only stating that he wanted to keep private business discussions private. Amazon ceased selling the Apple TV and Google Chromecast last October, saying that it was important for Prime Video to interact with streaming devices it sells to avoid customer confusion. In November, Amazon confirmed to engineer Dan Bostonweeks that a Prime Video app was in development, with the company saying that it hoped to launch the app by the end

iPad Declines Yet Again Amid Worst Tablet Quarter Since 2012

The latest data from research firms IDC and Strategy Analytics reveals that iPad market share declined for the ninth consecutive quarter as the worldwide tablet market continues to slow. Apple now has between 22.1 and 25.9-percent market share among tablet vendors, down from between 24.3 and 27.2-percent in the year-ago quarter. Apple reported iPad sales of 10.3 million during the March quarter earlier this week, compared to 12.62 million in the year-ago quarter. IDC and Strategy Analytics data shows Samsung trailing in second with 6 to 6.5 million tablets shipped, amounting to 14.0 to 15.2-percent market share during the first three months of 2016. IDC data shows that Amazon experienced explosive 5421.7-percent year-over-year growth, with its market share rising from just 0.1-percent to 5.7-percent on the strength of new low-cost Fire tablets. The research firm noted that it did not count the Fire HD 6 in its Q1 2015 numbers. Strategy Analytics did not share Amazon data. Lenovo and Huawei rounded out the top five in both datasets, with both vendors having shipped between 2.1 and 2.2 million tablets during the quarter. Their respective market shares ranged between 4.5-percent and 5.5-percent, amounting to only a slight variation between the IDC and Strategy Analytics data. Global tablet shipments reached between 39.6 and 46.5 million during the quarter, the latter of which is the lowest total since the third quarter of 2012, according to Strategy Analytics. Nevertheless, IDC noted that convertible 2-in-1 tablets continue to experience growth, with quarterly

Apple Inks Deal to Use Google Cloud Platform for Some iCloud Services

Apple has signed a deal with Google that will see the Google Cloud Platform providing some of the cloud infrastructure for iCloud and other cloud-based Apple services, reports CRN (via Business Insider). Apple reportedly established a $400 to $600 million deal with Google last last year and has, as a result, "significantly" cut down on its reliance on Amazon Web Services (AWS). According to the sources, Google executives have told partners that Apple is spending between $400 million and $600 million on Google Cloud Platform, although this couldn't be independently confirmed. Also unclear is whether this range refers to an annual spending rate or a set amount of capacity.While the money Apple is now paying Google was previously spent on AWS, Apple has not stopped using Amazon's cloud computing services entirely. Apple has never confirmed the cloud services that power iCloud, but past rumors have pointed towards AWS and Microsoft Azure, suggesting Apple will continue using multiple services to meet its needs. According to The Information's Amir Efrati, who has confirmed Apple's plans, it will take a year for Apple to transition to using Google Cloud Platform. It’s true, @iCloud to be partially powered by @googlecloud. But will take a year & unlikely to be profitable. @awscloud lost $ from iCloud.— Amir Efrati (@amir) March 16, 2016 Since last year, Google has been aggressively pursuing deals for its Google Cloud Platform, led by former VMware CEO Diane Greene. Google and Amazon have been involved in ongoing pricing wars, but Google claims to be the "price/performance

Amazon Expands Echo Family With 'Amazon Tap' and 'Echo Dot'

After launching the Echo over a year ago, today Amazon announced two new additions to the lineup of voice-controlled smart hubs that house the company's personal assistant Alexa. Users will now be able to purchase a more portable version of Echo with Amazon Tap, and even expand the device's power into other rooms with Echo Dot. The $130 Amazon Tap is a more rugged, pick-up-and-go alternative to the original Echo, housing built-in Wi-Fi, Bluetooth, and the company's Alexa operating system. Instead of interacting with Alexa through always-on functionality, Amazon Tap requires users to tap the microphone button on the front of the speaker to access the service's voice commands. If connected to Wi-Fi or a mobile hotspot, users will be able to gain access to all of the normal, cloud-based features the Echo grants at home. Amazon Tap TechCrunch got a brief hands-on demo of Amazon Tap and came away largely satisfied with its sound quality and battery life: Amazon demonstrated the sound quality to me before Tap went out today and I can say it did provide an impressive musical experience. Duel-firing Dolby speakers enable Tap to provide rich, 360-degree quality sound. It’s also meant to tote around and comes with a pretty solid battery life for that purpose. A fully charged Tap will last for up to nine hours of playback or three weeks in standby mode. Alternatively, Amazon also has created a new household expansion to Echo with Echo Dot. The small, palm-sized device will let users expand the capabilities of Echo to different rooms of their house for $90, or half of

Amazon Prime Video Coming to New Apple TV Possibly Within a 'Few Weeks'

Last month, Amazon removed all Apple TV and Chromecast product listings from its website because the devices do not offer its Prime Video streaming service, which the online retailer said may cause confusion for customers. Nearly a month later, the new Apple TV remains unavailable on Amazon, but that could soon change. Amazon appears to have confirmed to engineer Dan Bostonweeks that it is developing a tvOS app for Prime Video that could launch before the end of 2015. "Hopefully, within a few weeks span, you will be able to see the Amazon Instant Video app feature on your Apple TV," the company purportedly said in an email. I sent feedback to Amazon via the Amazon Instant Video iOS app about supporting tvOS. They say it’s in development. pic.twitter.com/52fYUgtgNs— Dan Bostonweeks (@danimal) November 28, 2015 Apple was wrongly criticized by some in October for seemingly not allowing Prime Video on the new Apple TV, but shortly after the company provided a statement to BuzzFeed News emphasizing that “all are welcome” on the platform -- Amazon simply had not submitted a Prime Video app for the tvOS App Store.Apple tells BuzzFeed News that “all are welcome” on its new Apple TV platform. But Amazon — which recently purged Apple TV from its store — doesn’t have a Prime Video app in the Apple TV App Store. And as of a few days ago, it hadn’t submitted one.Amazon told BuzzFeed News it “doesn’t have anything to share” on the topic at the time, but it now appears the company is actively developing a tvOS solution. Amazon Video allows Prime members to instantly stream tens

Apple, Google and Others Form Coalition to Push Technology in Financial Sector

A handful of technology giants -- including Apple, Amazon, Google, PayPal, and Intuit -- have announced a partnership in the formation of the Financial Innovation Now coalition (via Re/code). The group aims to promote tech-friendly policies and changes within the financial services sector in Washington, D.C. Those behind the group will work to alter the political debate on relevant issues like tech security, mobile payments, and fraud prevention in the favor of its partners. “A technological transformation is going to make financial services more accessible, more affordable and more secure,” said Brian Peters, executive director of Financial Innovation Now. “The challenge in Washington is making sure policy-makers understand that, and they’re comfortable with it, and they don’t apply old rules to new technology.” Thanks to the growing popularity of mobile payments solutions like Apple Pay, Google Wallet, and PayPal, the companies behind such services are positioning themselves as part of the future in financial services discussions in Washington, since they're more part of the conversation than ever before. The partnership also intends to work together to achieve blanket improvements for each individual service in topics like user security and authentication, faster payment processing, and "access to basic financial services for the two billion people in the world who are underserved." Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site

New Apple TV Tidbits: Limited App Discovery, User Guide, Amazon Pulls Apple TVs, and More

The new Apple TV officially launched today at Apple Stores and select resellers in the U.S. and other first wave countries. As customers begin receiving their new Apple TV deliveries around the world, the following are useful tidbits about the new fourth-generation device. Apple TV Support and User Guide - Forum Discussion Apple has updated its Apple TV Support portal for the new Apple TV, including an official Apple TV User Guide that contains detailed information about how to set up and use the streaming box. The user guide is broken down into several categories: Getting Started, Basics, Siri, iTunes, App Store, Photos, Music, Home Sharing, Search, Accessibility, Safety and more. Apple TV apps - Forum Discussion iMore has shared a video that scrolls through all of the new Apple TV apps currently available through the tvOS App Store. Due to the current lack of discoverability, the video searches tvOS apps based on their first letter in alphabetical order. Eli Hodapp at our sister website TouchArcade explains in his Apple TV first impressions:If screenshots on Apple pages are any indication, categories for the Apple TV App Store are coming (maybe?) but as of this writing, there's a distinct division between the haves and the have-nots in the Apple TV app world. Currently, the Apple TV App Store only shows what's featured. If your game isn't featured, it effectively doesn't exist. There's no way to browse genres, top lists don't exist (this arguably might be a good thing), and finding something that isn't featured requires typing its name in the search