Amazon Hints at Extended-Reality Device as Apple Readies Mixed-Reality Headset

Amazon is seemingly working on an extended-reality (XR) device that could rival similar efforts from Apple, Meta, Google, and Samsung, according to several job listings.

apple ar headset concept 1Concept render of Apple's mixed-reality headset by Ian Zelbo, based on purported leaked information

According to a number of job listings spotted by protocol, Amazon has been looking to fill senior roles for computer vision scientists, designers, program managers, product managers, researchers, and technologists in the augmented-reality (AR) and virtual-reality (VR) space.

A listing for a Senior Technical Program Manager in New Products said that the hire "will develop an advanced XR research concept into a magical and useful new-to-world consumer product," suggesting that the company is looking to establish a new product category. The listing has since been edited to remove references to extended reality.

Another role describes Amazon's initiative related to "XR/AR devices," explaining that hires will be part of "a greenfield development effort" that will include "developing code for early prototypes through mass production." The company is also seeking UX designers to work on "the core system interface along with end-user applications spanning from multi-modal interfaces to 3D AR entertainment experiences," suggesting that applicants should be able to "think spatially, with 3D design experience in motion design, animation [and] AR/VR, games."

In March, the company reportedly launched a new "Futures Design" group headed by Kharis O'Connell, who previously worked for AR headset maker Meta View and Google, helping to design AR operating systems.

Amazon has not been at the forefront of rumors related to new AR and VR hardware, with companies such as Meta and Apple possessing much larger teams working on competitive future AR and VR products. Meta is heavily investing in AR and VR, to the extent that it is said to be causing workplace disruption, and Google is believed to have around 300 employees working on an AR headset that is rumored to use an array of sensors and cameras to project computer-generated content onto the real world.

After reports of Samsung significantly falling behind in the rush to bring AR and VR devices to market, partially due to its "obsession" with foldable smartphones, it is now said to be co-developing an AR device with Microsoft and DigiLens, with the product rumored to feature "hologram" technology and an Exynos chip.

While Apple's mixed-reality headset was widely believed to be scheduled to launch this year, a recent report from Bloomberg's Mark Gurman cast doubt on the chances of the device emerging in 2022 due to development problems, with 2023 now looking more likely. Nevertheless, Apple's headset project is said to be "approaching liftoff," with the device mirroring the development timeline of the Apple Watch in the period before its launch. Apple's work on the headset's operating system, realityOS, has been rumored since 2017, but the existence of the operating system was recently confirmed when references to it were found in App Store upload logs and Apple open-source code.

The headset is rumored to feature a lightweight design, two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, a see-through AR mode, object tracking, hand gesture controls, and more. The device's exact price point is as yet unclear, but some reports indicate that it could cost customers around $3,000.

Like Apple, Amazon has a history of filing for patents related to smart glasses, and the company has already launched Echo Frames, which offers an audio-only experience with the Alexa voice assistant.

Related Roundup: Apple Glasses
Tag: Amazon

Top Rated Comments

TheYayAreaLiving ? Avatar
8 months ago

News on this really cooled off. A few months ago there was a new report about this thing every single day. Lately it has been crickets. We know something like this would be a big WWDC topic so, if we're not hearing about it now, we probably won't for another year.
I have a feeling it's delayed till next year, now.

There is no way I'm paying $3000 for AR/VR. It is such a niche market.
Score: 10 Votes (Like | Disagree)
ratspg Avatar
8 months ago
I really don’t see the appeal of these devices. It’s like the goal is to remove people from physical interaction with one another and ditch all social cues. Just to say, oh look how convenient you can be with ALL of your friends and family while sitting at your own home! Wow so fun! So healthy for a society! …. Not. ?
Score: 8 Votes (Like | Disagree)
everlast3434 Avatar
8 months ago
All these VR things is just big tech forcing us into thinking we need it. I prefer the physical world, thanks!
Score: 6 Votes (Like | Disagree)
DocMultimedia Avatar
8 months ago

All these VR things is just big tech forcing us into thinking we need it. I prefer the physical world, thanks!
I also just don't understand this. Feels like tech telling us we need 3d TV all over again.

When they can make lightweight glasses that deal with my prescription eyeballs, the battery lasts two days or more, and the glasses actually show something useful..maybe then I'll consider paying 3k.
Score: 6 Votes (Like | Disagree)
citysnaps Avatar
8 months ago
It appears many here do not understand what augmented reality (AR) is about and how it can play a role assisting in many common everyday tasks.

Apple collaborating with Stanford University's VR/AR research lab since 2016 tells me when Apple's AR product (I'm betting on glasses, not goggles) is released there will be an outstanding suite of Apple AR applications. Hopefully, then people will get it.
Score: 5 Votes (Like | Disagree)
_Spinn_ Avatar
8 months ago
I see AR/VR taking off about as well as 3D TVs. I think there are good applications in certain business settings and gaming - but not for the general public.
Score: 3 Votes (Like | Disagree)

Related Stories

apple ar headset concept 1

Trademark Filings Suggest Apple Possibly Gearing Up for AR/VR Headset Launch

Monday August 29, 2022 2:07 am PDT by
New trademark filings suggest that Apple is gearing up to soon launch its first AR/VR headset as it looks to secure several possible names and marketing terms for its upcoming headset, including "Reality Processor," "Reality Pro," and "Reality One." Render via designer Ian Zelbo The filings, reported by Bloomberg, were filed in the United States, United Kingdom, Canada, Australia, New...
apple ar headset concept 2

10 Cutting Edge Features to Expect From Apple's Upcoming AR/VR Headset

Friday October 14, 2022 3:09 pm PDT by
Apple next year is planning to enter a new product category, launching its first mixed reality headset. Rumors indicate that the upcoming headset will support both AR and VR technology, and that it will have features that will outshine competing products. Render created by Ian Zelbo based on rumored information With the iPhone, iPad, and Apple Watch, Apple's hardware and software led it to...
apple ar headset concept 2

Apple's 'realityOS' for Rumored AR/VR Headset Referenced in Source Code

Wednesday February 9, 2022 2:12 am PST by
New references to "realityOS," the AR/VR operating system that will run Apple's rumored mixed reality headset, have been found in App Store upload logs and Apple open source code this morning. Concept render based on purported leaked information by Ian Zelbo Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed ...
apple ar headset concept 1

Apple's Work on realityOS 'Wrapping Up' as Focus Turns to Suite of AR/VR Apps Ahead of Headset Launch

Monday November 14, 2022 6:19 am PST by
Apple's work on the first version of its long-rumored mixed reality headset's operating system is concluding, while new hires related to the device are ramping up ahead of launch next year, according to Bloomberg's Mark Gurman. Concept render based on purported leaked information by Ian Zelbo The headset itself is rumored to run "rOS" or "realityOS," internally codenamed "Oak." Apple's work...
apple ar headset concept 2

Apple Looking to Make Its AR/VR Headsets More Immersive With Sharper Displays

Wednesday September 28, 2022 6:59 am PDT by
Apple is looking to make its future generation AR/VR headsets more immersive by increasing the sharpness and quality of the displays used in the products, according to a report from The Elec. Concept render based on purported leaked information by Ian Zelbo According to the report, Apple is asking Samsung Display and LG Display to produce displays with 3500ppi (pixels-per-inch), an increase...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
facebook meta

Meta Halts Development of In-House AR and VR Operating System as Launch of Apple Headset Approaches

Wednesday January 5, 2022 10:04 am PST by
Meta has stopped developing its scratch-built operating system for augmented-reality (AR) and virtual-reality (VR) devices, according to The Information. In a paywalled report published earlier today, The Information claims that Meta stopped the development of its operating system designed for Oculus virtual-reality devices and the company's upcoming augmented-reality glasses in November...

Popular Stories

Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
twitter elon musk

Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands

Monday November 28, 2022 10:42 am PST by
Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech." Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions ...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...