Amazon Prime Video to Feature Ads From January 29, With $2.99 Fee to Avoid Them

Amazon Prime Video will introduce limited ads to its content starting on January 29, offering an ad-free option for an additional fee.

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In an email to subscribers, Amazon confirmed that movies and TV shows on Prime Video will soon feature "limited advertisements" starting on January 29, 2024. The company assured users that Prime Video will have "meaningfully fewer ads than linear TV and other streaming TV providers."

The current price of Amazon Prime subscriptions will not change, but members who prefer to avoid ads can opt for a new ad-free version at an extra cost of $2.99 per month. Amazon's email to subscribers reads:

Dear Prime member,

We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month...

Amazon already operates Freevee, a free, ad-supported streaming service. Competitor streaming services like Disney+, Hulu, and Netflix have also introduced ad-supported options amid rising subscription costs.

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Top Rated Comments

mozz2020 Avatar
25 weeks ago
That’s not what I signed up and paid a year in advance for.
Score: 102 Votes (Like | Disagree)
kwikdeth Avatar
25 weeks ago
How about a lower monthly cost Prime option with no Prime Video? Their content is mostly sub par.
Score: 99 Votes (Like | Disagree)
Steve121178 Avatar
25 weeks ago
So it begins. Only a matter of time until we see "limited ads" to begin with in Netflix, YouTube Premium etc etc. Greed knows no bounds.
Score: 45 Votes (Like | Disagree)
goobot Avatar
25 weeks ago
I’m all for free tiers with ads but this pay model with ads is becoming too much
Score: 43 Votes (Like | Disagree)
RemedyRabbit Avatar
25 weeks ago
How long before every streaming service has full ads across all plans?
Score: 38 Votes (Like | Disagree)
RustProof Avatar
25 weeks ago
I already pay for prime, now you want more money or ads. The shipping the past few months has been so slow! I guess it’s time we part ways again. Stand up and show them we won’t take it anymore by defunding Amazon!
Score: 35 Votes (Like | Disagree)