The thirty-second video follows a businesswoman as she shops for her family and herself, buying a shirt, a dog bone, and some lipstick all with her iPhone. She then is seen leaving the store via an elevator, winking as the camera fades away.
Similar to previous commercials, the Bank of America ad focuses on the convenience of using Apple Pay to make payments with a Bank of America credit card. The narrator ends the ad by promoting Apple Pay as "the new, easy, secure, smart way to pay with a simple touch."
Interest in Apple Pay is increasing as additional banks and retailers start adopting the payment option. One of the newest retailers is the Amway Center in Orlando, Florida, which is the the home of the Orlando Magic basketball team, with Apple Pay support launching at concession stands and other retail locations within the arena tomorrow. According to the Magic, Chase card holders using Apple Pay at the Amway Center will be eligible for prizes such as $25 gift cards to the Magic team shop and Magic-branded iPhone 6 or 6 Plus cases over the next five home games. An iPad Air 2 will also be given away at each of the five games.
While many smaller banks have yet to roll out Apple Pay, support from the largest U.S. banks has given the service a strong foothold in the market. Apple recently confirmed that its mobile payments service now supports cards representing about 90 percent of the credit card purchase volume in the United States.