Wells Fargo Continues Promoting Apple Pay With New Advertisement

Wells Fargo, one of Apple's early Apple Pay partners, has been heavily promoting the service, perhaps more than any other participating bank. In addition to sending out numerous Apple Pay emails to customers, launching promotions, and advertising Apple Pay on its website, Wells Fargo has also launched a new television commercial highlighting Apple Pay's speed and ease of use.

In the ad, first shared by iSpot.tv, a man visits several different retail stores and uses Apple Pay to make his purchases at each location. With just a thumb on the Touch ID button, he breezes through each transaction, letting him return home in record time. Upon entering his house, he finds out he's interrupted his own surprise party.

"You were supposed to be out shopping," says his wife after he interrupts the surprise party. "It went super quick," he responds, before a voice over goes on to tout Apple Pay. "With Apple Pay, using your Wells Fargo card just got easier. Done."


Ahead of Apple Pay's launch, Wells Fargo began emailing its customers to let them know about the upcoming service, and the bank began allowing Apple Pay transactions on the service's October 20 release date. Just after Apple Pay debuted, Wells Fargo even introduced a promotion offering a statement credit of up to $20 for its customers who gave Apple Pay a try, which has recently been extended until January 1.

Alongside Wells Fargo, Chase has also been heavily promoting Apple Pay. The bank recently launched a promotion giving its users a free David Guetta album for adding a Chase Visa card to Passbook for use with Apple Pay, and last week, it debuted an Apple Pay ad starring Fun front man Jack Antonoff.


Wells Fargo and other banks have been highly supportive of Apple Pay due to the inherent security of the system, which offers many improvements over traditional credit and debit card payments. In addition to utilizing tokenization to keep credit card numbers secure, payments are authenticated via Touch ID, reducing the potential for fraudulent transactions that banks traditionally assume responsibility for.

Related Roundup: Apple Pay

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...

Top Rated Comments

thewebb Avatar
136 months ago
Since my bank added Apple pay about a month ago I haven't been able to use it anywhere. I always ask and they either look at me like I'm crazy or say no. They still need to get some more retailers on board, however, we're still early in the game.
You don't have to ask them if they take Apple Pay. Just look to see if they take contactless* payments. If you don't see a NFC POS terminal then they don't take it. I've been able to use mine quite often.
Score: 8 Votes (Like | Disagree)
Britney Spears Avatar
136 months ago
They gave me $20 for buying gum at Walgreens :cool:
Score: 6 Votes (Like | Disagree)
newagemac Avatar
136 months ago
Anyone else think that Wells Fargo is getting paid?

(I mean, its cool and all. My parents have that bank)
Apple Pay means less fraud costs for them so yeah they're definitely getting paid that way. Fraud expenses and preventation is one of the biggest costs of offering a credit card. So banks love the extra security that comes with Apple Pay and Touch ID and would much prefer you use Apple Pay than the crappy (security wise) swipe and signature cards we usually use in the U.S.
Score: 5 Votes (Like | Disagree)
FSMBP Avatar
136 months ago
Apple Pay is the only one of Apple's recent releases that works 100% as advertised for me. I literally took a pic of my card & it input my info. And every place that as active contactless payment, it has worked perfectly. Ironically, I was all against the digital wallet movement before.

Good thing Wells Fargo is raising awareness as my some of my friends/family still don't know about Apple Pay or if they do, they do not know the benefits.
Score: 4 Votes (Like | Disagree)
teslo Avatar
136 months ago
any bets on when the first CVS commercial touting apple pay is released?
Score: 3 Votes (Like | Disagree)
peterdevries Avatar
136 months ago

The aftermath is "no choice...." type of world....

Come on that is just nonsense. Even with the success of the iPhone and iPad there are still enough smartphone and tablet alternatives around, and credit cards (also contactless) will be around for a good while.

There is ample choice now and with the maturation of each of the product segments that Apple is in, the choice gets ever more wide. Your fear is unwarranted.
Score: 2 Votes (Like | Disagree)