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Wells Fargo Continues Promoting Apple Pay With New Advertisement

Wells Fargo, one of Apple's early Apple Pay partners, has been heavily promoting the service, perhaps more than any other participating bank. In addition to sending out numerous Apple Pay emails to customers, launching promotions, and advertising Apple Pay on its website, Wells Fargo has also launched a new television commercial highlighting Apple Pay's speed and ease of use.

In the ad, first shared by iSpot.tv, a man visits several different retail stores and uses Apple Pay to make his purchases at each location. With just a thumb on the Touch ID button, he breezes through each transaction, letting him return home in record time. Upon entering his house, he finds out he's interrupted his own surprise party.

"You were supposed to be out shopping," says his wife after he interrupts the surprise party. "It went super quick," he responds, before a voice over goes on to tout Apple Pay. "With Apple Pay, using your Wells Fargo card just got easier. Done."


Ahead of Apple Pay's launch, Wells Fargo began emailing its customers to let them know about the upcoming service, and the bank began allowing Apple Pay transactions on the service's October 20 release date. Just after Apple Pay debuted, Wells Fargo even introduced a promotion offering a statement credit of up to $20 for its customers who gave Apple Pay a try, which has recently been extended until January 1.

Alongside Wells Fargo, Chase has also been heavily promoting Apple Pay. The bank recently launched a promotion giving its users a free David Guetta album for adding a Chase Visa card to Passbook for use with Apple Pay, and last week, it debuted an Apple Pay ad starring Fun front man Jack Antonoff.


Wells Fargo and other banks have been highly supportive of Apple Pay due to the inherent security of the system, which offers many improvements over traditional credit and debit card payments. In addition to utilizing tokenization to keep credit card numbers secure, payments are authenticated via Touch ID, reducing the potential for fraudulent transactions that banks traditionally assume responsibility for.

Related Roundup: Apple Pay

Top Rated Comments

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64 months ago

Since my bank added Apple pay about a month ago I haven't been able to use it anywhere. I always ask and they either look at me like I'm crazy or say no. They still need to get some more retailers on board, however, we're still early in the game.


You don't have to ask them if they take Apple Pay. Just look to see if they take contactless* payments. If you don't see a NFC POS terminal then they don't take it. I've been able to use mine quite often.
Rating: 8 Votes
64 months ago
They gave me $20 for buying gum at Walgreens :cool:
Rating: 6 Votes
64 months ago

Anyone else think that Wells Fargo is getting paid?

(I mean, its cool and all. My parents have that bank)


Apple Pay means less fraud costs for them so yeah they're definitely getting paid that way. Fraud expenses and preventation is one of the biggest costs of offering a credit card. So banks love the extra security that comes with Apple Pay and Touch ID and would much prefer you use Apple Pay than the crappy (security wise) swipe and signature cards we usually use in the U.S.
Rating: 5 Votes
64 months ago
Apple Pay is the only one of Apple's recent releases that works 100% as advertised for me. I literally took a pic of my card & it input my info. And every place that as active contactless payment, it has worked perfectly. Ironically, I was all against the digital wallet movement before.

Good thing Wells Fargo is raising awareness as my some of my friends/family still don't know about Apple Pay or if they do, they do not know the benefits.
Rating: 4 Votes
64 months ago
any bets on when the first CVS commercial touting apple pay is released?
Rating: 3 Votes
64 months ago


The aftermath is "no choice...." type of world....


Come on that is just nonsense. Even with the success of the iPhone and iPad there are still enough smartphone and tablet alternatives around, and credit cards (also contactless) will be around for a good while.

There is ample choice now and with the maturation of each of the product segments that Apple is in, the choice gets ever more wide. Your fear is unwarranted.
Rating: 2 Votes
64 months ago
Good advertising. I changed credit cards to get a mastercard that works with Apple Pay. I'm sure others will too.
Rating: 2 Votes
64 months ago

The 4 dots at the bottom of the screen are another way of indicating NFC. The first dot lit up green means it's ready to take your NFC card - they then light up green like a progress bar when you hold your card over the terminal.



Did Wells Fargo use this "Done" slogan before :apple: Pay or is it to do with the message that appears on the screen?


Billboards and commercials used this done slogan for at least a year now.

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What should be "up" here? Of course Apple wants people to use this, but it is only possible through their devices and not everyone owns them and even if they do not everyone uses or has to use it. Apple Pay is not needed to use the iPhone.



Of course, just ike Ford wants people to drive their cars and Bayer wants people to use Aspirin. Victoria's Secret is all over the place now, but as yet I don't see any people forced to buy their underwear. It is advertising and I see no difference with other companies pushing their product aggressively. Also it is WF doing the advertising here, not Apple.




It is quite easy to refuse to use it. No one is forcing you to do it, and it takes several steps to activate. Apple Pay is not an addiction where people need support to not use it.



Again, there is free choice and sure people will be swayed by aggressive marketing, but you cannot seriously expect any company to stop advertising because people will be unable to refuse the product? If that is your ambition you should focus on banks that offer short term loans at ridiculous interest rates or retailers with pay-later schemes.


The problem of why Google Wallet didn't work WAS THE LACK of advertising. People didn't even know about it.

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As if guys in local bands can qualify for major credit cards?

Ok, maybe the promoter that has a good credit rating and has a portfolio of acts he promotes.


Apple Pay also works with debit.
Rating: 1 Votes
64 months ago

Yes, we know there is heaps of choice if you only look at it like that, but when a company advertises as vigiously as Apple does, often more than normal, then that tells you that something is up...


What should be "up" here? Of course Apple wants people to use this, but it is only possible through their devices and not everyone owns them and even if they do not everyone uses or has to use it. Apple Pay is not needed to use the iPhone.


Apple expects customers to take this up, it's the only reason why they are "pushing" in many avenues as possible all within a fairly short period of time.


Of course, just ike Ford wants people to drive their cars and Bayer wants people to use Aspirin. Victoria's Secret is all over the place now, but as yet I don't see any people forced to buy their underwear. It is advertising and I see no difference with other companies pushing their product aggressively. Also it is WF doing the advertising here, not Apple.


Users would know of Apple Pay now, but the constant emails and or promotions people would get for say even as a courtesy email or video pointing out that : "Hey, you may want to try Apple Pay." is kind of "rubbing it in your face" when you clearly don't want ay part of it..


It is quite easy to refuse to use it. No one is forcing you to do it, and it takes several steps to activate. Apple Pay is not an addiction where people need support to not use it.


IF users say no, what make u think they'll say yes if they keep hammering ads in ?

That's all i'm saying. Loosen the rails Apple.


Again, there is free choice and sure people will be swayed by aggressive marketing, but you cannot seriously expect any company to stop advertising because people will be unable to refuse the product? If that is your ambition you should focus on banks that offer short term loans at ridiculous interest rates or retailers with pay-later schemes.
Rating: 1 Votes
64 months ago
Awesome commercial!
Rating: 1 Votes

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