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Pioneer Talks CarPlay: Working with Apple, Pricing, and the Future

carplay_iconFollowing last month's formal introduction of Apple's CarPlay system for integrating iPhones with in-dash vehicle systems, there were some questions about whether the feature would be able to make its way to aftermarket products or if it would be limited to auto manufacturers putting it into brand-new vehicles. That question was answered earlier this month, with both Alpine and Pioneer announcing their plans to launch CarPlay-compatible systems.

Pioneer appears to be in the best position to move quickly with CarPlay, as its latest NEX systems already include CarPlay-compatible hardware, which will be enabled with a firmware update expected in early summer. In contrast, Alpine will not be launching its CarPlay support until the fall as part of new product debuts.

MacRumors recently spoke with Ted Cardenas, marketing vice president in Pioneer's car electronics division, and he shared a bit of perspective about CarPlay and its development. Far from being taken by surprise by Apple's CarPlay announcement last month, Cardenas notes that Apple signaled to Pioneer that there would be coming changes to in-car connectivity even prior to last year's Worldwide Developers Conference, where Apple first showed what was then known as iOS in the Car as part of its iOS 7 preview.

pioneer_carplay
According to Cardenas, development picked up in earnest in July of last year, with Apple putting together a dedicated team to help car manufacturers and aftermarket electronics companies build out their CarPlay support. Unsurprisingly, Apple took a fairly hands-on role in the process, sharing specifications and other information to assist Pioneer with its work.

Cardenas notes that Pioneer is "very excited" to be at the forefront of CarPlay, working with Apple to deliver solutions to consumers so that they don't need to wait to purchase a new car in order to experience the feature. He also points out that Pioneer has a particularly vested interest in getting CarPlay implementation right, as it may be one of the major factors influencing what brand and model of in-dash system to purchase, whereas CarPlay performance will undoubtedly be a much lower priority for customers looking to purchase an entirely new vehicle.

In addressing the entry cost for aftermarket CarPlay support, Cardenas acknowledges that the current $700-$1400 range for Pioneer's NEX series is higher than many consumers would like to see. But CarPlay requires robust technology, and the multi-core processors, significant RAM and onboard storage, and touchscreens needed in NEX systems for the feature all contribute to driving costs up. Pioneer is certainly looking to bring down that entry price for CarPlay-compatible systems and drive further expansion of the technology, but the company understandably won't have anything to announce on that front until after the CarPlay firmware update is delivered to the first wave of Pioneer products.

pioneer_us_nex_carplay_lineup
Pioneer's initial U.S. lineup of CarPlay-compatible NEX systems

Pioneer has a long history in consumer electronics and vehicle electronics in particular, and the company has long sought to embrace new technologies to enhance the customer experience. To that end, Pioneer was one of the first companies to make a significant effort into smartphone-car integration with its AppRadio system launched in 2011.

The firm is also supporting the MirrorLink consortium that is offering similar integration as CarPlay for non-Apple smartphones. Even with that support, Cardenas believes that CarPlay support will be very popular with consumers, given Apple's place in the market and users' desire for simplicity and seamless integration.

MacRumors also asked Cardenas about any potential plans to bring Wi-Fi support for CarPlay to Pioneer's products, but he had nothing further to share on the topic given than none of Pioneer's current NEX models offer Wi-Fi support. Volvo had initially reported that Wi-Fi support for CarPlay would be "coming in the near future", but the company quickly removed that statement from its press release and Apple has been silent about any plans to augment CarPlay with wireless connectivity to eliminate the need to directly connect the user's iPhone to the car via a cable.

On its CarPlay page, Apple notes that the feature is coming to specific models from Ferrari, Honda, Hyundai, Mercedes-Benz, and Volvo this year, although Honda has yet to make any announcement about its plans. Apple also lists Alpine and Pioneer as on board for aftermarket support, and there may yet be more announcements coming.

Top Rated Comments

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27 weeks ago
I get that it can't be the cheapest, but how is what's basically a glorified iPhone mirror more expensive than the top-end iPhone?? :confused:
Rating: 6 Votes
27 weeks ago

I get that it can't be the cheapest, but how is what's basically a glorified iPhone mirror more expensive than the top-end iPhone?? :confused:


If they sold 9 million of these in three days the price would come down.
Rating: 2 Votes
27 weeks ago
Would be much cheaper if they just used a "dumb" screen where the phone pushes video to the screen instead, kind of like apple tv but for cars. Then the apps could just do all the processing and what not on the phone and send it to the display. But no, that would be the logical choice. Then you could have other companies send their content to the screen in the same way so your no locked into a particular phone company. I am so disappointed by what the cell phone companies decided to do with the in car infotainment... just not what's best for the consumer.
Rating: 2 Votes
27 weeks ago
Why not just put a retina iPad mini in the centre console, and use Siri for voice commands. An iPhone could also be used as a wireless hotspot while driving for the iPad.
Rating: 2 Votes
27 weeks ago

I get that it can't be the cheapest, but how is what's basically a glorified iPhone mirror more expensive than the top-end iPhone?? :confused:


You mean $649, 749, and 849 for an unlocked iPhone and the NEX systems start at 700 and range to 1400 and include a whole lot more hardware.
Rating: 2 Votes
27 weeks ago

Why not just put a retina iPad mini in the centre console, and use Siri for voice commands. An iPhone could also be used as a wireless hotspot while driving for the iPad.


Getting this job done on my car next week! This is one they did last week on the same car as my one.
You need a cellular capable ipad mini though as there is no gps chip on the non-cellular model and hence no ability to use google maps or apple maps. You can put a separate SIM into the ipad or use your phone as a hotspot if you don't want to fork out on another data plan.



Carplay has the slight advantage over this as it has phone integration. I'll sit Carplay aftermarket out for 12-24 months and see how the bugs play out (if any) with pioneer and alpine. I'd imagine it may take a while for the 3rd party equipment people to get the units up to spec / firmware bugs squashed.
Rating: 2 Votes
27 weeks ago

Okay I love apple but this interface looks ugly as sin

Car companies should be allowed to skin the icons or do something

Ugh so ugly


I completely disagree. These things need to be extremely simple and clean and most of all consistent across devices and car models. When driving, the last thing you should be doing is fumbling around looking at a screen. By making is so simple and forcing all manufacturers to adopt the same deisgn it means whatever car I get into that has CarPlay, I get the same experience and can focus on driving rather than searching on a screen. Imagine renting a car and being told it has CarPlay which you may have in your car and then you go to use it and it looks completely different. That would suck and push people away from using it IMO.
Rating: 2 Votes
27 weeks ago

What if I don't have an iPhone? Surely these auto manufacturers aren't requiring everyone that buys a car from them have an iPhone to use the in-dash?


I have no idea where this idea comes from. CarPlay is a feature, not an OS. It doesn't replace any other functions, including the standard indash UI and support of other devices through different means.
Rating: 1 Votes
27 weeks ago
Vibration specs.

Well, it does have several things that a phone doesn't. Like an HD radio, audio amplifier, larger screen, DVD player, etc. But yeah, these things are pretty high priced. A better comparison IMO is to a home audio device. So, how can one of the best home receivers around be MSRP $1300 (Denon X4000), and some of these little car devices are more?

Rating: 1 Votes
27 weeks ago

Does Apple get any kind of royalty or money from each car sold with Carplay? If so, does anyone know how much Apple gets? It would be nice to know.


Considering people are already buying the NEX receivers... and it's just a firmware update.

I'd be logical to assume none. Or nothing more than Siri Eyes Free already costs.

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What if I don't have an iPhone? Surely these auto manufacturers aren't requiring everyone that buys a car from them have an iPhone to use the in-dash?

Then you won't use the CarPlay.

Just like if you don't have a Bluetooth enabled phone, you wouldn't be able to use the Bluetooth pairing.

What kind of question is that? These NEX receivers didn't even have CarPlay at launch and people still buy them for their core featureset.
Rating: 1 Votes

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