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Angela Ahrendts May Delay Apple Start Until Mid-Year

angela_ahrendts_bwBurberry chief executive Angela Ahrendts resigned last October from the British luxury fashion house to join Apple as the head of its retail division. According to The Guardian, Ahrendts is free to leave Burberry this month, having fulfilled her six-month notice period, but her actual exit date is not yet known.

Ahrendts may be staying longer at Burberry to help smooth the transition over to her successor Christopher Bailey, who is currently serving as the company's chief creative officer. Money also may be a factor in Ahrendts leaving as she is slated to receive a two million pound bonus in June for her recent performance as Burberry CEO.
"It's a big sum of money. In some ways it would be good to see the business moving on after six months of handover time. You want to see clarity," said Rahul Sharma, an analyst at Neev Capital.

But he said investors were also likely to feel reassured by Ahrendt's presence ahead of some big moves for Burberry and continuing concerns about Bailey's ability to combine his creative role with that of a chief executive.

"That is a big concern in the back of investors' minds and Ahrendt's presence delays that point of judgment," he said.
Another factor may be Ahrendts' critical role in Burberry's revamped Japanese business strategy, which involves severing long-term apparel licensing agreements in 2015 and creating its own distribution system in the important Asian market. Burberry is expected to confirm this plan as part of the company's annual report next month.

Ahrendts will join Apple as the Senior Vice President of Retail and Online Stores, a position that has seen significant turnover in the past several years. In 2011, Ron Johnson left Apple for J.C. Penney, after building up Apple's retail presence during his 11-year tenure. Johnson was replaced by Dixons CEO John Browett, who served less than a year at Apple.

Top Rated Comments

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20 weeks ago
I think I'd hang on a couple of months longer for £2,000,000 too!
Rating: 11 Votes
20 weeks ago

She's turned Burberry around for sure, it's amazing the growth it's had over the last few years

One of the FEW good moves in the Tim Cook era


It's all to easy to be critical, but in fact we know almost nothing about the inner workings of Apple (or any other company), and not especially at the top levels where the big fish swim. It's a wild guess at who will work out and who will fail. Ron Johnson, who was so successful at Apple, was a total disaster at JC Penny, and contrary to the partisan feelings in places like this, it wasn't the company's fault. Of course we hope Ahrendts will work out at Apple but we really don't know yet whether her skills will translate to this assignment.
Rating: 6 Votes
20 weeks ago
Hmmm... She's been so successful over there. What motivated her to leave her current position? Maybe she'll be the next CEO for Apple?
Rating: 3 Votes
20 weeks ago
She's turned Burberry around for sure, it's amazing the growth it's had over the last few years

One of the FEW good moves in the Tim Cook era
Rating: 3 Votes
20 weeks ago
from Burberry CEO to Apple SVP

downgrade!
Rating: 3 Votes
20 weeks ago

She's turned Burberry around for sure, it's amazing the growth it's had over the last few years

One of the FEW good moves in the Tim Cook era



How can it be called a good move? She hasn't done anything yet. And there is no way the success of one company can be attributed to one person. Yes, not even to Jobs.
Rating: 2 Votes
20 weeks ago


Are Burberry made of money?


Yes it are.
Rating: 2 Votes
20 weeks ago
She's a sexy version of the president of caprica
Rating: 2 Votes
20 weeks ago

Hmmm... She's been so successful over there. What motivated her to leave her current position? Maybe she'll be the next CEO for Apple?


Follow the money.
Rating: 2 Votes
20 weeks ago

from Burberry CEO to Apple SVP

downgrade!


How so? Apple retail has more employees and generates more revenue than Burberry.
Rating: 2 Votes

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