The store's opening was first announced by Apple on its website last week, as Brazilian news site The Globe [Google Translate] also interviewed Apple Chief Financial Officer Peter Oppenheimer about the location. Oppenheimer stated during the interview that Brazil is an "increasingly important market" for the company and that Apple was aiming to open its first Brazilian store ahead of the FIFA World Cup being held in Rio during the months of June and July.
Oppenheimer also confirmed plans for more stores in the country eventually, stating that Apple sees "great opportunity" in the region. Brazil has been a tough market for the company as prices on iOS devices in the country have been steep due to high import taxes on electronics. Apple cut the price of the iPhone 4 and 4s in Brazil back in early 2013, and just recently announced plans to continue selling the low-cost iPhone 4.
The first Brazilian Apple Store will open on Saturday, February 15 at 11 A.M.