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AT&T Launching New 'Mobile Share Value Plans' with Monthly Discount, 18-Month 'AT&T Next' Option

AT&T has announced that it will be introducing new “Mobile Share Value Plans“ on December 8, which includes an option for no annual contracts that brings a $15 monthly discount to shared data customers that meet one of four requirements. The requirements include getting a smartphone for no down payment with the "AT&T Next" early upgrade program, bringing a separate off-contract device, purchasing a smartphone at full retail price, or switching to a new plan after a phone is no longer under contract.

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With the ‘No Annual Service Contract’ options, smartphone customers can save $15 a month on Mobile Share Value plans. 2 Customers can receive these monthly savings when they: Get a new smartphone for no down payment with AT&T Next; bring their own smartphone; purchase a smartphone at full retail price; or when their smartphone is no longer under contract and they switch to the new plans. All Mobile Share Value plan customers will benefit from shared data plus unlimited talk and text on their phones. Consumers will have the ability to connect up to 10 devices, including tablets and other wireless devices, while business customers will be able to connect up to 10, 15, 20 or 25 devices, depending on the plan.
The carrier also announced that it is adding a new option for its "AT&T Next" early upgrade program on December 8, which allows a customer to get a new phone after 18 monthly payments and spreads total payments over the course of 26 months. This option joins the existing option of getting a new phone after 12 monthly payments and spreading payments over 20 months, and comes after the company cut pricing on the program in August after launching it in July.

In October, AT&T ended traditional voice and data plans for new customers in favor of offering Mobile Share plans, which were first introduced during the summer of 2012. AT&T's Mobile Share plans offer unlimited talk and text while providing a pool of data that can be used across multiple devices, and include a monthly data cost and a per-device charge that ranges from $10 to $50 based on the type of device and the selected data plan. Data is priced between $20 and $500, for between 300MB and 50GB of usage.

Top Rated Comments

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10 months ago
This article was brought to you by AT&T! Visit us today at www.att.com.
Rating: 24 Votes
10 months ago
Knocking $15 a month off an obscenely overpriced plan only turns it into a merely ridiculously overpriced plan.

You can do so much better with T-Mobile; why do they even bother? They need to cut plan prices across the board.

I only have another nine months in my contract, then I'm off to T-Mobile. AT&T can suck a... you know.
Rating: 16 Votes
10 months ago

You can do so much better with T-Mobile; why do they even bother? They need to cut plan prices across the board.


T-Mobile has better pricing yes. Do they have equal coverage? That is important to some people. T-Mobile doesn't work at all where I work or very well where I live, and it only has EDGE data at the beach where I spend a lot of time.

Why would I want to save money on a service I can't use, vs paying a little more for a service that actually works where I go.
Rating: 13 Votes
10 months ago
Wow, one of the evil two actually making the early upgrade payment plans not a total rip off.

I doubt Verizon will follow. Lady in Red only seems to follow price increases.

Thank you T-Mobile. Competition actually does work.

Just need to push them more in the cheaper direction...
Rating: 8 Votes
10 months ago

Knocking $15 a month off an obscenely overpriced plan only turns it into a merely ridiculously overpriced plan.

You can do so much better with T-Mobile; why do they even bother? They need to cut plan prices across the board.

I only have another nine months in my contract, then I'm off to T-Mobile. AT&T can suck a... you know.


Because in many areas T-Mobile service is no match for Verizon and AT&T.
Rating: 8 Votes
10 months ago
They found another way to make it even more complicated
Rating: 7 Votes
10 months ago
They did this because I went in there a few weeks ago and told them they should. Glad my idea was run up the flagpole and accepted. You're welcome.
Rating: 6 Votes
10 months ago
$15!!! Wow!!! So they are only screwing you by $20 every month instead of $35!!! Where do I sign?
Rating: 6 Votes
10 months ago

This article was brought to you by AT&T! Visit us today at www.att.com.


Or perhaps you can take a step back and understand that this site deals with all things Apple and that Apple consumers generally speaking have mobile devices and might like to stay up to date with current trends in carrier pricing and plans which may affect the use of their Apple mobile device. I for one appreciate MacRumors helping us stay in the know about these things.
Rating: 6 Votes
10 months ago
I instantly thought "how is this new plan going to screw over the customers?"

AT&T always play to the family plans and bulk prices. They never help out the individuals. Will they ever allow me to share data with an iPad without charging me extra? Nope.
Rating: 6 Votes

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