AT&T is planning to discontinue its standard monthly voice and data plans for new customers, instead offering only its Mobile Share plans, reports Engadget.

AT&T is planning to axe its traditional monthly calling and data plans for new customers – both individual and family – in favor of the network’s latest shared data options, Engadget has learned after receiving an anonymous tip and reaching out to AT&T. It appears that this move is in response to the overwhelming success of AT&T’s Mobile Share since its original debut.

First introduced during the summer of 2012, AT&T's mobile share plans offer unlimited talk and text while providing a pool of data that can be used across multiple devices.

attpricing
The plans include a monthly data cost and a per-device charge that ranges from $10 to $50 based on the type of device and the selected data plan. Data is priced between $20 and $500, for between 300MB and 50GB of usage.

At the current time, AT&T also offers individual and family plans that include separate voice, data, and messaging charges at varying price points. The company says that for 95 percent of its customers, Mobile Share plans offer a better value.

The elimination of current voice and data plans will not affect existing customers, even through phone upgrades, line activations, and other plan adjustments. New customers, however, will only be able to choose a Mobile Share plan when signing up with AT&T after the changes go into effect.

AT&T plans to continue to offer the basic $40 plan that includes 450 minutes and no texting or data for customers who require a basic option. The switch to Mobile Share for new customers will be implemented on October 25.

Top Rated Comments

alexlovesmacs Avatar
124 months ago
I laughed at the $500 50 GB plan, that's the amount of GB's I use on T-Mobile for $70.
Score: 22 Votes (Like | Disagree)
F123D Avatar
124 months ago
Verizons next. Monkey see, monkey do.
Score: 21 Votes (Like | Disagree)
musika Avatar
124 months ago
I ♥ Carriers.

Gosh, I can't even write that without laughing.
Score: 18 Votes (Like | Disagree)
roland.g Avatar
124 months ago
Still clutching onto my unlimited grandfathered data plan on AT&T. I could probably save $10-15 a month going with mobile share but I can't convince myself to give up the unlimited data.
Score: 17 Votes (Like | Disagree)
mrbrown Avatar
124 months ago
Or you can pay $70 a month and get unlimited everything through T-Mobile. Or $45 a month and get unlimited everything from an AT&T MVNO such as Straight Talk (which now has LTE access).

Why would anybody be stupid enough to get price gouged like this?
Score: 10 Votes (Like | Disagree)
Farplaner Avatar
124 months ago
I can't imagine how AT&T thinks everybody needs unlimited minutes and unlimited texts...
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Hero0009

Best Apple Deals of the Week: Samsung's Smart Monitor M8 Gets Massive $250 Discount, Along With Year's Best AirPods Prices

Friday March 24, 2023 10:23 am PDT by
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below. Note: MacRumors is an affiliate partner with some of these ...
dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...