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Apple Hires Adobe Executive Todd Teresi to Run iAd Program

Bloomberg's Adam Satariano reports that Apple has hired Adobe executive Todd Teresi to head up its iAd mobile advertising unit. Additional information on the hire will be forthcoming.
Apple has hired Adobe's Todd Teresi to head iAd. Story coming....
Teresi has served as VP of Adobe's Media Solutions division for the past nine months, having previously held positions with Quantcast, Yahoo, and PriceWaterhouseCoopers.

iAd, which has reportedly struggled to gain momentum due to high pricing and Apple's demands for substantial creative control, was launched in July 2010 following Apple's acquisition of mobile advertising firm Quattro Wireless earlier in the year.

The iAd division was led by former Quattro founder and CEO Andy Miller, who then left Apple in September 2011 to take a venture capital position. iAd has since been overseen by Eddy Cue, who is also responsible for the iTunes Store, App Store, iBookstore, and iCloud.

Update: Satariano has now filed his full report on Teresi's hiring.
Apple Inc. hired Adobe Systems Inc. executive Todd Teresi to lead its iAd mobile-advertising business, three people with knowledge of the matter said, filling a role in an area where the company has struggled.

Teresi, who was vice president of Adobe’s media solutions group, has already started at Apple as vice president of iAd, said two of the people, who declined to be identified because the move hasn’t been announced. Teresi is reporting to Eddy Cue, a senior vice president who also oversees Apple’s iTunes and the App Store.

Top Rated Comments

(View all)

30 months ago
They should run all the ads through Flash.
Rating: 14 Positives
30 months ago

why adobe? i thought the entire company was full of idiots who don't know what they are doing?


Yeah, a company that generates 3.8 Billion dollars of revenue in a single year is a clear sign of having employees with an IQ well below 80.
Rating: 12 Positives
30 months ago

why adobe? i thought the entire company was full of idiots who don't know what they are doing?


Not exactly. Adobe's problem is that they were once run by great engineers and are now run by marketing people.

So since Adobe's problem is 'too many ad guys,' poaching an ad guy out of there kind of makes sense.
Rating: 9 Positives
30 months ago

A number of developers made good amount of money from iAd


And many, many, many more, do not.
Rating: 7 Positives
30 months ago

"Yeah, a company that generates 3.8 Billion dollars of revenue in a single year is a clear sign of having employees with an IQ well below 80."
-Wikus

So who is the idiot now? :p


You kinda missed the sarcasm in the alent's post. ;)

He was refering to Steve Jobs' bashing of Adobe and how people around here picked up on it, and claimed Adobe was a failure of a company with no talent... and lo' and behold, Apple grabs one of their talent.
Rating: 6 Positives
30 months ago

When it comes to Flash on Mac


Fixed that for you. ;)
Rating: 4 Positives
30 months ago

Has anyone seen an iAd? I only saw one and that was only because I downloaded an app that had them to see what it was all about

Approximately 20 billion apps have been downloaded from the App Store.

It's pretty likely that someone else has seen an iAd.
Rating: 4 Positives
30 months ago
why adobe? i thought the entire company was full of idiots who don't know what they are doing?
Rating: 4 Positives
30 months ago

why adobe? i thought the entire company was full of idiots who don't know what they are doing?


"Yeah, a company that generates 3.8 Billion dollars of revenue in a single year is a clear sign of having employees with an IQ well below 80."
-Wikus

So who is the idiot now? :p
Rating: 4 Positives
30 months ago
Wow, good luck with the turd that is iAd.
Rating: 4 Positives

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