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Apple Hires Adobe Executive Todd Teresi to Run iAd Program

Bloomberg's Adam Satariano reports that Apple has hired Adobe executive Todd Teresi to head up its iAd mobile advertising unit. Additional information on the hire will be forthcoming.
Apple has hired Adobe's Todd Teresi to head iAd. Story coming....
Teresi has served as VP of Adobe's Media Solutions division for the past nine months, having previously held positions with Quantcast, Yahoo, and PriceWaterhouseCoopers.

iAd, which has reportedly struggled to gain momentum due to high pricing and Apple's demands for substantial creative control, was launched in July 2010 following Apple's acquisition of mobile advertising firm Quattro Wireless earlier in the year.

The iAd division was led by former Quattro founder and CEO Andy Miller, who then left Apple in September 2011 to take a venture capital position. iAd has since been overseen by Eddy Cue, who is also responsible for the iTunes Store, App Store, iBookstore, and iCloud.

Update: Satariano has now filed his full report on Teresi's hiring.
Apple Inc. hired Adobe Systems Inc. executive Todd Teresi to lead its iAd mobile-advertising business, three people with knowledge of the matter said, filling a role in an area where the company has struggled.

Teresi, who was vice president of Adobe’s media solutions group, has already started at Apple as vice president of iAd, said two of the people, who declined to be identified because the move hasn’t been announced. Teresi is reporting to Eddy Cue, a senior vice president who also oversees Apple’s iTunes and the App Store.

Top Rated Comments

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38 months ago
They should run all the ads through Flash.
Rating: 10 Votes
38 months ago

why adobe? i thought the entire company was full of idiots who don't know what they are doing?


Yeah, a company that generates 3.8 Billion dollars of revenue in a single year is a clear sign of having employees with an IQ well below 80.
Rating: 9 Votes
38 months ago

why adobe? i thought the entire company was full of idiots who don't know what they are doing?


Not exactly. Adobe's problem is that they were once run by great engineers and are now run by marketing people.

So since Adobe's problem is 'too many ad guys,' poaching an ad guy out of there kind of makes sense.
Rating: 7 Votes
38 months ago

A number of developers made good amount of money from iAd


And many, many, many more, do not.
Rating: 7 Votes
38 months ago

Has anyone seen an iAd? I only saw one and that was only because I downloaded an app that had them to see what it was all about

Approximately 20 billion apps have been downloaded from the App Store.

It's pretty likely that someone else has seen an iAd.
Rating: 4 Votes
38 months ago

When it comes to Flash on Mac


Fixed that for you. ;)
Rating: 4 Votes
38 months ago

why adobe? i thought the entire company was full of idiots who don't know what they are doing?


Adobe has a number of excellent engineers. They've fallen into a trap that happens to a lot of large companies, in that they've become boring, and many of their software updates seem uninspired, but they aren't even close to being the worst there.
Rating: 3 Votes
38 months ago
I think the question that needs to be answered is "what is the ideal iAd?" On the internet, ads seem to be extremely targeted but almost completely ignorable or else people block them. I think this goes against Apple's DNA. It's not a bad way to make an ad, but it's not exactly an area of Apple's expertise. Apple, at least under Steve Jobs, wanted to make ads these beautiful interactive things. I come from the advertising world so I understand that –*those are the kinds of ads I like to make, but I don't know if consumers really want that online where they're moving from page to page and link to link.

Google has an almost universal reach online so they can make ads that you barely see, but the relatively minuscule number of click throughs on billions of ads does really well for them.

If most companies were as fetishistic as Apple, then the "beautiful ads" model COULD maybe work. Their users obsess over every little brand message. Maybe Mercedes and Nike ads would work well also here, but few others.

If Apple wants to hang on to this and not emulate Google (which would be a death sentence for iAd, because they can't be more Google than Google) then their next chance is television.

I don't know what the silver bullet is, but Apple shouldn't just assume what the ideal ad is and work towards that because I don't think anyone knows and I think it's different for advertisers than it is for the viewer on each and every medium.
Rating: 2 Votes
38 months ago

Flash is a pile of dung on Linux, FreeBSD and every other version of UNIX based Operating Systems.


Gee, I wonder why :

7.2.3 Firefox and Adobe® Flash™ Plugin
The Adobe® Flash™ plugin is not available for FreeBSD. However, a software layer (wrapper) for running the Linux version of the plugin exists. This wrapper also supports Adobe Acrobat® plugin, RealPlayer® plugin and more.


http://www.freebsd.org/doc/handbook/desktop-browsers.html

:rolleyes:

Adobe doesn't make any Flash versions for the BSDs or "other version of UNIX based operating systems". They only make a Linux version and while not perfect, it's mostly been fine since the early days (I use to be a big newgrounds junky back in my early KDE 1.0 days, running the Netscape plug-in in Konqueror).
Rating: 2 Votes
38 months ago
Guess iAd will become slow and bloated.

Adobe has a number of excellent engineers. They've fallen into a trap that happens to a lot of large companies, in that they've become boring, and many of their software updates seem uninspired, but they aren't even close to being the worst there.


They could really wow people by streamlining their software to run on a 486. Imagine how much their programs would then smoke through files on a Core i7.

Heck other companies should do this. How much of Mac OS X's and Windows 7's system requirements are due to bloat not features?

Ten years ago I could have 16 320x240 videos playing simultaneously on my 466mhz G4 through Quicktime in Mac OS 9. Now it would choke on one of those videos embedded in Flash. Heck I could even play 1080 video on an 800mhz G4 iMac through quicktime in Mac OS X Tiger.
Rating: 2 Votes

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