Apple's Purchase of Quattro Wireless Confirmed
Mobile advertising company Quattro Wireless confirms today that it has been acquired by Apple. The news follows a report late yesterday that the deal had been reached, with Apple agreeing to pay $275 million for Quattro.
Happy New Year from Quattro Wireless!
We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.
The announcement on Quattro's site is signed by former Quattro CEO Andy Miller, who reveals that his title is now Vice President of Mobile Advertising at Apple.
Earlier reports claimed that Apple had considered purchasing leading mobile advertising firm AdMob in the weeks prior to Google's announcement in early November that it would acquire the company. That deal has yet to receive the approval from the U.S. Federal Trade Commission necessary for finalizing the transaction.
Popular Stories
Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting.
Conversational Reporting already uses Gemini when users report traffic incidents like slowdowns, but now you can use it to suggest map updates like road closures or outdated addresses. Saying something like "The road is closed here"...
Ever since the Mac switched from Intel processors to Apple silicon starting in 2020, each generation of M-series chips has included higher-end Pro and Max variants. If a recent report proves to be accurate, though, that streak will be coming to an end.
According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max...
Apple's M7 Ultra chip coming in 2028 is designed to support up to 1.5TB of unified memory, according to Bloomberg's Mark Gurman. However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage.
In 2019, Apple released an Intel-based Mac Pro with up to 1.5TB RAM....
