Every year, Apple typically holds three or four events to unveil new products. There's often a spring event around March or April, the Worldwide Developers Conference in June, a September event focused on the iPhone and Apple Watch, and sometimes, an October or November event that features Macs and iPads.

Apple 2025 Thumb 1
In this guide, we're tracking the Apple events that are on the horizon, including what we're expecting to see at each one. Make sure to check in regularly, because we'll be updating this guide on a regular basis.

Fall 2025 Event

Most of Apple's major product refreshes are finished for the year, but there are still a few devices that we are expecting before the end of 2025. A second fall event isn't guaranteed, but it is a definite possibility. Rumors suggest that Apple will introduce some devices with the M5 chip, and new Apple silicon chips have historically been unveiled at events.

If we do get a second fall event, it could take place toward the end of October, likely around the 27th or 28th. If there isn't an event, the new products will be unveiled via press releases on Apple's website.

Apple TV 4K

The Apple TV will get an Apple-designed Wi-Fi and Bluetooth chip, which is likely the N1 that debuted in the iPhone models. It's also expected to get a faster A17 Pro processor that will enable console-quality games on the Apple TV. There are no design changes rumored for the next-generation Apple TV.

HomePod mini

Apple will refresh the HomePod mini in late 2025, adding a faster S-series chip (likely the S10) and the same Apple-designed Wi-Fi and Bluetooth chip that's coming to the Apple TV. New color options are also likely.

AirTag 2

The AirTag 2 that's coming in 2025 could have a second-generation Ultra Wideband chip for improved range, allowing the AirTag to be located from further away. Apple is also going to make the speaker harder to remove, so the AirTag won't be able to be used for secret tracking with no sound alerts.

iPad Pro

The next-generation iPad Pro will have an M5 chip and 12GB RAM minimum, though the higher storage options will likely continue to offer 16GB RAM like the current models. No design changes are expected, and Apple will unveil 11-inch and 13-inch size options.

Vision Pro 2

Apple is planning to update the Vision Pro headset with a faster M5 chip, replacing the M2 chip that's in the current version. The M5 chip is faster and will speed up Vision Pro performance, but there won't be any changes to the design. Apple will debut a new band, though, which should be more comfortable than the current Solo Knit and Dual Loop bands. Based on hidden code, it's called the Dual Knit Band, and it could feature two soft, knit straps. One strap will go around the back of the head, and the other will distribute weight at the top of the head.

MacBook Pro

There have been some recent signs of a new MacBook Pro model with M5 chip, but rumors about the timing of the MacBook Pro launch have been unclear. It could come in late 2025 or early 2026. It's possible that we'll get a lower-cost 14-inch MacBook Pro with the M5 chip and Apple will introduce M5 Pro and M5 Max versions at a later date. It's also entirely possible that we'll get all three chip variants at an October event.

Products Coming in Early 2026

iPhone 17e

The iPhone 16e came out in early 2025, so it makes sense that a second-generation version is rumored for early 2026. The iPhone 17e could feature an updated A19 chip that matches the chip in the iPhone 17.

MacBook Air

The MacBook Air will be refreshed with an M5 chip, and it will also likely get Apple's N1 networking chip. No design changes are rumored.

iPad Air

The iPad Air is due for an update in early 2025. Apple has so far given it an M-series chip one generation behind the current chip in the iPad Pro, so with the iPad Pro set to get the M5, the iPad Air could get the M4.

Low-Cost iPad

The low-cost iPad is due for a refresh with an updated A-series chip. Apple doesn't make major changes to the iPad often, so it isn't clear if there will be any design updates.

Apple Display

Apple could introduce a new version of the Studio Display in 2026. Rumors suggest the next-generation version will have a mini-LED display with improved contrast and HDR, but the same 27-inch display size. It could also get the A19 Pro chip that's in the iPhone 17 Pro models.

Mac Pro

Apple plans to update the Mac Pro sometime in 2026. It will be equipped with the highest-end version of the M4 chip, which could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory, a new maximum.

Products With Unknown Release Dates

There are some upcoming products that have a less clear launch date.

Mac mini

There are no specific rumors of a Mac mini refresh, but if the MacBook Air and MacBook Pro are getting M5 chips, the Mac mini is likely to see an update too.

Mac Studio

There are also no rumors about a Mac Studio update, but it could be refreshed alongside the Mac Pro and the Mac mini. There are rumors of a new display coming in 2026, and it would make sense for the display to come out alongside new Apple desktop machines.

Smart Home Command Center

Apple is working on a smart home display that will serve as a central hub for controlling smart home products. It's said to measure in at around six inches by six inches, and the idea is to have multiple in the home. The device will run Apple apps, and it will be able to be used for FaceTime calls. The Command Center was initially expected in the spring, but with delays to Siri Apple Intelligence features, it's been delayed until sometime in 2026.

Low-Cost Mac Notebook

Apple is working on a more affordable version of the MacBook that's powered by an A-series iPhone chip instead of an M-series Mac chip. Rumors suggest it will have a 13-inch display, and it will probably look similar to the MacBook Air.

Some rumors have suggested the MacBook will have a super thin chassis that's reminiscent of the 12-inch MacBook that Apple used to offer. It could have an A18 Pro chip and 16GB RAM. Pricing is unclear, but it should come in at under $999, which is the price for the entry-level MacBook Air.

2025 Updates That Already Happened

September 2025

Apple refreshed the iPhone and Apple Watch lineups in September, and debuted a new version of the AirPods Pro, the AirPods Pro 3.

For the iPhone, Apple introduced the $799 iPhone 17, the $999 ultra slim iPhone Air, the $1,099 iPhone 17 Pro, and the $1,199 iPhone 17 Pro Max.

New Apple Watch models include the Apple Watch Series 11, the Apple Watch SE 3, and the Apple Watch Ultra 3.

WWDC 2025

Apple held the 2025 Worldwide Developers Conference in June. No new products were announced, but Apple introduced iOS 26, iPadOS 26, macOS Tahoe 26, visionOS 26, watchOS 26, and tvOS 26.

Apple opted to change its numbering scheme for its software updates to make the different numbers less confusing. All OS updates will be numbered with the year going forward, so the "26" in iOS 26 and macOS Tahoe 26 represents the September 2025 to September 2026 release season.

February and March Releases

Apple held no events in early 2025, but there were some product that were announced via press release. In late February, Apple released the iPhone 16e, a $599 iPhone that replaces the iPhone SE 3. It has an A18 chip, a single-lens rear camera, and an all-display design with a 6.1-inch OLED display.

Then in March, Apple refreshed the MacBook Air with M4 chips and the Mac Studio with M4 Max and M3 Ultra chips. There were no design changes, with the focus on performance updates.

Apple also updated the low-cost iPad with an A16 chip and the iPad Air with the M3 chip, again with no design change.

2025 Product Refresh Timeline

2024 Product Refreshes and Announcements

Past product announcements can be helpful when trying to determine when Apple will hold upcoming events.

2023 Product Refreshes and Announcements

We have a list of all the products that Apple released in 2023, which can be useful for predicting 2024 launch timelines.

2022 Product Refreshes and Announcements

2021 Product Refreshes and Announcements

Guide Feedback

Know of an event rumor that we've missed on this list or see an error that needs to be fixed? Send us an email here.

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