September 2025 Apple Event

Apple is holding its annual iPhone-centric event on Tuesday, September 9 at 10:00 a.m. Pacific Time. This is the biggest Apple event of the year, and we'll see Apple unveiling new iPhones, new Apple Watches, the AirPods Pro 3, and possibly some other surprises. Subscribe to the MacRumors YouTube channel for more videos. We've highlighted everything that we're expecting to see at the "Awe...

The iPhone 17 is finally here. On this episode of The MacRumors Show, we talk through all of Apple's "awe-dropping" announcements this week, including the ‌iPhone 17‌ lineup, new Apple Watch models, AirPods Pro 3, and more. Subscribe to The MacRumors Show YouTube channel for more videos Apple's ‌AirPods Pro 3‌ were introduced with significant hardware upgrades, including enhanced active...

Apple on Tuesday held its "Awe Dropping" fall event to debut new iPhone 17 models, the super-thin iPhone Air, the Apple Watch Series 11, SE3, and Ultra 3, new AirPods Pro 3, and more. It took Apple more than an hour to introduce the new devices, but we've recapped everything in a quick 13-minute video for our readers who want a short but detailed overview of what's new. Subscribe to the ...

Apple's iPhone lineup now consists of seven models with five different storage options, including a 2TB configuration for the first time ever. Here's how much everything costs. The full selection of iPhone models and storage options to be available from Apple going forward is as follows: 128GB 256GB 512GB 1TB 2TB iPhone 16e $599 $699 $899 iPhone...

Following today's "Awe dropping" special event, the Apple Watch lineup now contains five models at different price points. The full new Apple Watch lineup is as follows: Apple Watch SE 3 (40mm): Starts at $249 Apple Watch SE 3 (44mm): Starts at $279 Apple Watch Series 11 (42mm): Starts at $399 Apple Watch Series 11 (46mm): Starts at $429 Apple Watch Ultra 3: Starts at $799 All...

All of Apple's new iPhone models feature a significantly upgraded 18-megapixel front-facing camera with Center Stage and a square sensor. Users can expect significantly better selfies, especially in low-light conditions. The improvement is one of the biggest upgrades to the ‌iPhone‌'s front-facing camera ever. The history of major upgrades to the ‌iPhone‌'s front-facing camera is as follows: ...

For the first time ever, the new Apple Watch lineup does not contain a new chip. The Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3 all contain the S10 chip. Until now, every new Apple Watch generation featured a new S-series chip since the device's introduction. Often, these chips were simply rebadged with few to no changes, with the same CPU used across chips. For...

Following today's "Awe dropping" special event, Apple's iPhone lineup now contains seven models at different price points. The full new ‌iPhone‌ lineup is as follows: iPhone 16e (starting at $599) iPhone 16 (starting at $699) ‌iPhone 16‌ Plus (starting at $799) iPhone 17 (starting at $799) iPhone Air (starting at $999) iPhone 17 Pro (starting at $1,099) ‌iPhone 17 Pro‌ Max...

Following the announcement of the new Apple Watch lineup today, Apple discontinued all of the Apple Watch models previously on sale. Apple typically retires prior models with the release of their successors, and with three new models this year, the entire previous lineup has been discontinued; the Apple Watch SE 2, Apple Watch Series 10, and Apple Watch Ultra 2 are no longer available....

More than eight years after it introduced the technology, the entire new iPhone lineup features ProMotion display technology for the first time. ProMotion is Apple's name for its adaptive display technology that makes motion on screen appear smoother and more responsive. Apple introduced ProMotion with the second-generation iPad Pro in June 2017. On iPhones, ProMotion arrived later with...

Following the announcement of the iPhone 17 lineup today, Apple discontinued the iPhone 15 and ‌iPhone‌ 15 Plus. Apple typically retires previous-generation hardware to streamline its product portfolio, and this year appears to be no exception. Both the ‌iPhone‌ 15 and ‌iPhone‌ 15 Plus are no longer available. The ‌iPhone‌ 15 and ‌iPhone‌ 15 Plus were introduced on September 12, 2023, at...

Following the announcement of the iPhone 17 lineup today, Apple discontinued the iPhone 16 Pro and ‌iPhone 16‌ Pro Max. Apple typically retires its Pro models with the release of their successors, and this year continues that pattern. Both the ‌iPhone 16‌ Pro and ‌iPhone 16‌ Pro Max are no longer available. The ‌iPhone 16‌ Pro and ‌iPhone 16‌ Pro Max were introduced on September 9,...

Apple has introduced several new accessories for the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max, including the TechWoven Case, Clear Case with MagSafe, Silicone Case with MagSafe, and Crossbody Strap. The all-new TechWoven Case is the spiritual successor to Apple's ill-received, discontinued FineWoven Case for the iPhone 15 Pro models. TechWoven is a "technical woven fabric" with "multiple...

Alongside the unveiling of the new iPhone Air, Apple today announced new accessories for the ultra-thin iPhone, including the iPhone Air Case with MagSafe, iPhone Air Bumper, and Crossbody Strap. The new ‌iPhone Air‌ Case with MagSafe is a translucent case that is less than 1mm thick, with Frost and Shadow options. Meanwhile, the ‌iPhone Air‌ Bumper (shown above) is a lightweight...

Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max. Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...

Apple today reintroduced the MagSafe battery specifically for the iPhone Air, featuring an all-new, low-profile design. The new battery provides the ‌iPhone Air‌ with up to 40 hours of video playback with the pack attached, adding up to 65% additional charge. With the battery attached, the ‌iPhone Air‌ apparently has better battery life than any other iPhone. Apple says that to maximize...

Apple today unveiled the iPhone Air, an all-new kind of iPhone featuring an ultra-thin design. The ‌iPhone Air‌ is just 5.6mm thick, making it the thinnest ‌iPhone‌ ever. The frame is made of titanium with a polished mirror finish. The device features Ceramic Shield 2 with 3x better scratch resistance and 4x better crack resistance, on both sides of the device for the first time. Apple says...

Apple today unveiled the iPhone 17, featuring a larger 6.3-inch Super Retina XDR display that includes ProMotion technology for the first time on a non-Pro model. The iPhone 17 starts at $799. The new device offers ProMotion's adaptive refresh rate up to 120Hz alongside an Always-On display that shows the time, widgets, and Live Activities even when not actively in use. The display can also...

Apple today announced Apple Watch Ultra 3, featuring satellite connectivity, 5G cellular, and the largest ever display. The new watch starts at $799 and can be pre-ordered today, with shipping beginning Friday, September 19. The display is the largest ever on an Apple Watch. Apple used LTPO3 technology and wide-angle OLEDs to make the borders 24 percent thinner while keeping the same case...

Apple today announced the Apple Watch Series 11, featuring hypertension detection, Sleep Score, 5G connectivity, and more. The Apple Watch Series 11 features improved Ion-X front crystal with 2x better scratch resistance thanks to a new Apple-designed ceramic coating that hardens the surface. Titanium models continue to feature sapphire front crystal. The Apple Watch Series 11 features...

Apple today announced the AirPods Pro 3 during its "Awe Dropping" event at Apple Park. The new ‌AirPods Pro 3‌ feature better Active Noise Cancellation, better in-ear fit, upgraded audio, and IP57 sweat and water resistance. Specifically, Apple said that ‌AirPods Pro 3‌ feature 2x better ANC than AirPods Pro 2, and 4x better ANC than the original AirPods Pro. The new model also provides up...