Apple could soon launch its annual Back to School promotion for university students in the United States and Canada, based on ads that have been popping up on social networks.
On Instagram, Apple is promoting Macs to college and university students. The ad in question depicts a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a gift card for up to $200." The screenshot of the ad is from a Canadian user, and that price point suggests we will see the same $150 discount in the United States that Apple provided last year.
Clicking on the ad redirects to Apple's education website, but there is as of yet no mention of the back to school sale. Last year's back to school sale began on Tuesday, June 4, but Bloomberg's Mark Gurman said in his latest Power On newsletter that the 2024 sale will not begin until later in the month.
Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad. Last year, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an iPad.
It is now July and we are still waiting for Apple to begin its annual Back to School offer in countries like the U.S. and Canada — if it is still coming.
In the U.S., Apple launched its Back to School offer in June from 2020 through 2025, but it has waited until July in the more distant past:
2025: June 17
2024: June 20
2023: June 5
2022: June 24
2021: June 17
2020: June 15
...
Wednesday July 15, 2026 11:48 am PDT by Joe Rossignol
Apple's annual Back to School promotion is now live in select countries in Asia, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
The offer provides college students and educational staff with a free item with the purchase of an eligible Mac or iPad model. The exact offer varies by country, with options including a pack of four AirTags, AirPods 4,...
Thursday July 16, 2026 12:59 am PDT by Tim Hardwick
Apple's annual Back to School promotion is now live in the United States, Canada, and Mexico, following earlier rollouts in Asia. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad.
Apple is offering a $150 gift card with any new MacBook Pro, and a $100 gift card with any new MacBook Air, iPad Pro, and iPad Air. The gift card can be used towards...
Before someone says it's too soon, past start dates for their back-to-school promo
2023 = June 5 2022 = June 24 2021 = June 17 2020 = June 15 2019 = July 9 2018 = July 12 2017 = July 12 2016 = June 2 2015 = July 23 2014 = July 1 2013 = July 2 2012 = June 11 2011 = June 16 2010 = May 25 2009 = May 27 2008 = June 3 2007 = June 5
Clicking on the ad redirects to Apple's education website, but there is as of yet no mention of the back to school sale. Last year's back to school sale began on Tuesday, June 4...
Last year, June 4 fell on a Sunday. Tueday was June 6.
Back-to-school 2023 promo started on Monday, June 5, 2023 ('https://forums.macrumors.com/threads/wwdc-2023-recap-everything-apple-announced-today.2391760/page-2?post=32220441#post-32220441').
Besides today, the last time June 4 fell on a Tuesday was in 2019.
Floridians: This might be usable in conjunction with Florida's tax-free back to school sales tax holiday. https://floridarevenue.com/backtoschool/ . Computers and tablets up to $1500 are covered, so that's an additional 6% or more (7.5% for me) off the price depending on where you live and what you buy. It runs July 29 through August 11, and Apple's back to school promotion will probably overlap it on both ends.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
