Apple's 2024 Back to School Sale Likely Launching Soon

Apple could soon launch its annual Back to School promotion for university students in the United States and Canada, based on ads that have been popping up on social networks.

2022 back to school apple feature
On Instagram, Apple is promoting Macs to college and university students. The ad in question depicts a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a gift card for up to $200." The screenshot of the ad is from a Canadian user, and that price point suggests we will see the same $150 discount in the United States that Apple provided last year.

apple ad back to school
Clicking on the ad redirects to Apple's education website, but there is as of yet no mention of the back to school sale. Last year's back to school sale began on Tuesday, June 4, but Bloomberg's Mark Gurman said in his latest Power On newsletter that the 2024 sale will not begin until later in the month.

Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad. Last year, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an ‌iPad‌.

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Top Rated Comments

sw1tcher Avatar
2 weeks ago
Before someone says it's too soon, past start dates for their back-to-school promo

2023 = June 5
2022 = June 24
2021 = June 17
2020 = June 15
2019 = July 9
2018 = July 12
2017 = July 12
2016 = June 2
2015 = July 23
2014 = July 1
2013 = July 2
2012 = June 11
2011 = June 16
2010 = May 25
2009 = May 27
2008 = June 3
2007 = June 5
Score: 17 Votes (Like | Disagree)
coolaaron88 Avatar
2 weeks ago
I just remember when you could get an iPod Touch with the purchase of a Mac.
Score: 16 Votes (Like | Disagree)
sw1tcher Avatar
2 weeks ago

I just remember when you could get an iPod Touch with the purchase of a Mac.
I remember when you got an Epson inkjet printer
Score: 9 Votes (Like | Disagree)
coachgq Avatar
2 weeks ago

Back to school already? Students were just released for the year. Jesus. Unbelievable. Greed knows no bounds.
Except that the prices are better, or you get a gift card that makes the prices better overall. Feels like the opposite of “greed” to me.
Score: 8 Votes (Like | Disagree)
sw1tcher Avatar
2 weeks ago

Clicking on the ad redirects to Apple's education website, but there is as of yet no mention of the back to school sale. Last year's back to school sale began on Tuesday, June 4...
Last year, June 4 fell on a Sunday. Tueday was June 6.

Back-to-school 2023 promo started on Monday, June 5, 2023 ('https://forums.macrumors.com/threads/wwdc-2023-recap-everything-apple-announced-today.2391760/page-2?post=32220441#post-32220441').

Besides today, the last time June 4 fell on a Tuesday was in 2019.

This is why I don't trust AI.
Score: 7 Votes (Like | Disagree)
dynamojoe Avatar
2 weeks ago
Floridians: This might be usable in conjunction with Florida's tax-free back to school sales tax holiday. https://floridarevenue.com/backtoschool/ . Computers and tablets up to $1500 are covered, so that's an additional 6% or more (7.5% for me) off the price depending on where you live and what you buy. It runs July 29 through August 11, and Apple's back to school promotion will probably overlap it on both ends.
Score: 5 Votes (Like | Disagree)