'realityOS' Trademark Filing Hints at Possible WWDC Announcement [Updated]

Ahead of WWDC kicking off in a little over one week, interesting trademark filing details for "realityOS," the name for Apple's upcoming AR/VR headset operating system, have been resurfaced online, offering a clue as to what Apple may have in store to share at this year's conference.

wwdc 2022 hero
The two separate trademark filings (1, 2) were resurfaced by Parker Ortolani on Twitter, who notes that while both were initially submitted on December 8, 2021, more interestingly, they're both listed with foreign filing date deadlines of June 8, 2022, just two days after Apple's main WWDC keynote. Another filing on the USPTO website lists a foreign filing date deadline of June 9, 2022.

The filings themselves are not labeled or marked as Apple trademarks, but several hints indicate the Cupertino tech giant owns them. The filings are under a company that goes by the name of "Realityo Systems LLC," and as noted by Parker, the corporate location used by this company is the same address Apple has used in past years to hold onto macOS California release names ahead of launch.

"realityOS" was accidentally referenced by Apple in App Store update logs earlier this year, confirming its existence in some capacity. rOS, short for realityOS, was first reported by Bloomberg in 2017 with the internal codename "Oak."

realityOS will first run on a high-end, niche AR/VR headset Apple is planning to announce this year or early next year, according to Bloomberg. Apple recently previewed its mixed reality headset to its board, implying that the product is nearing completion.

The headset will feature two 4K micro-OLED displays, 15 camera modules, powerful processors equivalent to the M-series chips, eye tracking capabilities, hand gesture support, spatial audio, and other features. When it launches, the headset is expected to cost somewhere around $3,000.

Rumors have been quiet on whether or not Apple plans to announce hardware at WWDC this year, but the dates of the trademark filings hint that Apple may have more to share about its vision for the future of AR/VR. For the first time since September 2019, Apple is also inviting select members of the press and has invited developers from the ‌App Store‌ community to attend a special event at Apple Park on June 6.

Update: Since this article was published, both Bloomberg journalist Mark Gurman and a practicing lawyer have claimed that the trademark filing date deadlines are actually a legal requirement and that their closeness to WWDC is likely mere coincidence.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)

Top Rated Comments

itsboi Avatar
23 months ago

This is truely a product I don’t understand the market for. I feel like the two products they are chasing, a ar headset and a car…. Are just not game changers.


When the iPhone came out, it was similarly priced in comparison to other less usable smart phones, and had mass market potential… $3000 for AR goggles? Outside of people who use it for 3D creative work, who is this for?

I have trouble seeing these in the general population unless they reach under $500, and even then… I still don’t see the appeal of the meta verse
I have a feeling this post won't age well in 10 years.
Score: 25 Votes (Like | Disagree)
dguisinger Avatar
23 months ago
This is truely a product I don’t understand the market for. I feel like the two products they are chasing, a ar headset and a car…. Are just not game changers.


When the iPhone came out, it was similarly priced in comparison to other less usable smart phones, and had mass market potential… $3000 for AR goggles? Outside of people who use it for 3D creative work, who is this for?

I have trouble seeing these in the general population unless they reach under $500, and even then… I still don’t see the appeal of the meta verse
Score: 13 Votes (Like | Disagree)
SamRyouji Avatar
23 months ago
Reality? That means, according to them I'm just living in a mere illusion of what is real, The Matrix
:p
Score: 10 Votes (Like | Disagree)
arubinst Avatar
23 months ago

I doubt it. I just don’t see people wanting to spend their life in a non-reality, it will get old quickly. Other than AR walking navigation in places you’ve never been, I don’t see use cases that make sense. And you thought people were paranoid about Google Glass having a camera in public, this thing sounds much worse. And no I don’t see headsets replacing smartphones for most people. I mean seriously, replace a small device with a large bulky device that always draws more energy and can only be used if you are wearing it on your head? No thanks
People already do spend a serious part of their lives on several different non-realities. Playing games in front of a computer monitor (or TV) or watching Netflix and other streaming services kind of fits the definition.

Having a wearable makes the experience more immersive. If well executed (light, confortable, good looking with good battery life), it may also allow for a portable much better experience than the one you currently get from your phone. Playing games and watching streaming on a tiny screen is no match to what you can do with good VR equipment. Its just more convenient because the thing fits in your pocket and people have become accustomed to the idea of having other people around staring at a small rectangle of metal and glass. Entertainment is already a huge market and it would justify the existence of such device on its own (granted, not for 3000$... although I might end up eating my words but I doubt it will cost that much).

But AR is even more interesting than VR, in my opinion. And it becomes more useful as it can integrate your regular life. As you said, navigation is one interesting application. How about cooking, where you have access to the recipe without touching a screen, even as you move around in your kitchen? How about working and having instant access to user manuals or technical specifications? How about buying a new appliance and knowing how to operate it, just by looking at it, where "bubbles" just float next to different buttons to let you know what they do. How about driving your car while having a virtual HUD showing you your speed and reminding you the speed limit in that particular road? How about turning sports into a game... you do not go out for a walk or a run... you're running for your life, avoiding zombies, if that's your kind of thing...

And yes, AR gaming might be the next great thing. A killer application. Everything, everywhere becomes a game. Some very clever people may turn these games into learning experiences for children, for example. They may learn geography like never before, looking at virtual representations of mountains and rivers that they cannot visit in real life. Remember what Pokémon Go did when it came out. It set a lot of people (and kids) in motion. You may say that it got old pretty quickly, but that was just one game (and not very interesting, by the way). We're talking about a platform here, that may allow you to turn your surroundings, any surroundings (!!!) into a game or an interactive learning experience. A good development framework (Apple style) and a powerful App Store would probably attract very talented developers with very interesting ideas.

But we will have to wait and see what Apple has to show (if they ever really unveil a product). I'm pretty excited about this whole thing because I have a VR headset (HP Reverb G2) and the experience is really amazing. But the thing is bulky and so uncomfortable with all the cables around. Image quality is good, not great and if you move your eyes a bit from the center of the image, everything looks blurry...

I just don't think technology is quite there yet. I would really like to be proven wrong. Apple usually come late to the party but they end up doing things much better than the rest and showing the way.
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
23 months ago

I doubt it. I just don’t see people wanting to spend their life in a non-reality, it will get old quickly. Other than AR walking navigation in places you’ve never been, I don’t see use cases that make sense. And you thought people were paranoid about Google Glass having a camera in public, this thing sounds much worse. And no I don’t see headsets replacing smartphones for most people. I mean seriously, replace a small device with a large bulky device that always draws more energy and can only be used if you are wearing it on your head? No thanks
They won't. AR is a tool to help solve problems or complete complicated tasks - such as doctors using AR-assisted surgery on heart patients, which is being used today. Just as *one* example.

It's not a place to spend one's life.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
23 months ago

This. This scares me a lot.
The fact that more and more people won’t be physically at a said event, hence all watching from the same point of view, is exactly this: they won’t be looking through their own eyes, but from someone/something else’s point of view.
And what happens if we all get used to have one point of view?
There is gonna be less and less diversity, people will all think alike, like sheep, and goodbye critical thinking.
It’s already like this for movies and tv shows.
I don't see how you can equate everybody being able to get the best / preferred seat in a concert irrespective of everyone else with the loss of critical thinking / perspective.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
iPad Pro OLED Feature 2

OLED iPad Pro's Thin Design Highlighted in CAD Drawings

Wednesday February 28, 2024 1:22 pm PST by
Apple is working on a new version of the iPad Pro that is set to launch as soon as March, and the refresh will mark the biggest design update to the Pro lineup since 2018. Apple is transitioning to OLED displays, and the swap will allow for a major change to the overall thickness of the device. CAD drawings of the upcoming ~11-inch and ~13-inch iPad Pro models give us some insight into just...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...