Beats Launching New Studio3 Wireless Headphones With Pure Adaptive Noise Cancelation

Beats today introduced new Studio3 Wireless over-ear headphones with Apple's W1 chip and Pure Adaptive Noise Canceling technology.

Beats Studio3 Wireless deliver up to 22 hours of battery life with Pure ANC on, and up to 40 hours with Pure ANC off. Fast Fuel quick charging technology via Micro-USB provides three hours of music playback with a 10-minute charge.

Here's how Beats describes Pure ANC:

This groundbreaking new technology uses advanced algorithms to continuously monitor your listening environment, so that it can best block out ambient noise—not only on an airplane, but also in a noisy café or a busy office. Pure ANC also evaluates fit and adjusts for leakage caused by hair, glasses, different ear shapes and movement of your head as you go about the day. Additionally, Pure ANC simultaneously checks what you’re hearing while noise canceling is applied against the original music content to adjust and ensure optimal audio fidelity. What’s remarkable is that Pure ANC’s real-time audio calibration operates up to 50,000 times a second.

Like AirPods, Apple's W1 chip enables the Studio3 Wireless to instantly pair with an iPhone, iPad, Mac, or other Apple device, with seamless switching between iCloud-connected devices.

Studio3 Wireless wearers can answer phone calls, control music, and activate Siri with multifunction on-ear controls, while a 3.5mm RemoteTalk cable with in-line controls is also included in the carrying case.

Beats Studio3 Wireless can be ordered on Apple's website starting today for $349.95 in the United States, $399.95 in Canada, and £299.95 in the UK. Prices vary elsewhere. Shipments are estimated to begin in mid October.

The headphones look virtually the same as the original Beats Studio Wireless, including soft over-ear cushions. There are six colors to choose from: Red, Matte Black, White, Porcelain Rose, Blue, and Shadow Gray.