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Microsoft Launches Site to Lure MacBook Switchers to Surface Pro 3

Microsoft is hoping to lure MacBook users to its Surface Pro 3 with a new site that's aimed at users who are considering switching from an Apple laptop to one of Microsoft's surface tablets.

Launched over the weekend, Microsoft's "Making the Switch" site includes sections on Windows basics, questions and answers on transitioning from a MacBook to a Surface Pro 3, content migration, and using a Surface Pro 3 with an iPhone, iCloud, and iTunes.

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In the section dedicated to current MacBook users, Microsoft includes several tips on how to perform basic functions on a Surface Pro 3, like right clicking, searching, accessing system settings, installing applications, and more. The site also covers viruses and replacements for FaceTime and iMessage, with Microsoft recommending Skype over the Apple options.

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Microsoft often tries to attract iPad and MacBook users to its line of Surface tablets, and has a history of publishing ads that compare its products to Apple products. In 2013 and early 2014, Microsoft focused heavily on anti-iPad ads that compared the tablet to the Surface 2, but after the May launch of the more powerful 12-inch Surface Pro 3, the company moved on and began targeting Apple's MacBook.


Most recently, Microsoft launched a November "Winter Wonderland" holiday ad that highlighted the Surface Pro 3's versatility compared to the MacBook Air, pointing out the tablet's kickstand and touch screen. Microsoft has run quite a few anti-MacBook ads over the course of 2014, featuring the Surface Pro 3's abilities to function as a full-on notebook computer, with the tagline "The tablet that can replace your laptop."


Top Rated Comments

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23 months ago

At least MS is trying to innovate

iOS on the iPad is a blown up iPhone OS


Have you seen Windows 8?
They brought a tablet OS to the desktop.


and the MacBook line has been boring for years


Because it is already close to perfection as it comes.
Rating: 90 Votes
23 months ago
At least MS is trying to innovate

iOS on the iPad is a blown up iPhone OS and the MacBook line has been boring for years
Rating: 76 Votes
23 months ago
Not working

Walked by the Microsoft Store. 3 Customers, HOLIDAY SHOPPING SEASON...that's it...LOL!
Rating: 53 Votes
23 months ago
No thanks.
Rating: 51 Votes
23 months ago
Y'know what? I think MS makes some very good points.
Rating: 48 Votes
23 months ago

At least MS is trying to innovate

iOS on the iPad is a blown up iPhone OS and the MacBook line has been boring for years


Hey dude what's that? Is that a kickstand? :rolleyes:
Rating: 48 Votes
23 months ago
Does it run OS X?
Rating: 39 Votes
23 months ago
Are they giving them away - otherwise.

Completely satisfied where I am now - but thanks for the offer.

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Walked by the Microsoft Store. 3 Customers, HOLIDAY SHOPPING SEASON...that's it...LOL!


I walk by the one in the Mall of America all the time. Its like PRIMO space by a HUGE entrance and it is still empty.
Rating: 23 Votes
23 months ago
I love my Surface Pro 3.

This is coning from someone who has owned numerous MBPs in the past. When I saw the SP3, I knew I was getting this over any MBP or Air. I have not regretted that decision.
Rating: 23 Votes
23 months ago
So this is the innovative Surface?



Apple has over 20 stylus patents/patent applications. Add proper pen support and split screen multi-tasking to iPad and who cares about Surface.
Rating: 17 Votes

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