Microsoft Launches Three New Surface Pro 3 Ads Targeting the MacBook Air

Microsoft today launched three new ads targeting Apple's MacBook Air and comparing the notebook to its new Surface Pro 3 tablet. All three commercials emphasize the Surface Pro 3's touchscreen multitasking features and expandable hardware, with each showing how the MacBook Air lacks similar functionality. The ads also end with the tagline "The tablet that can replace your laptop."


The first spot is titled "Crowded" and focuses on two narrators and how the Surface Pro 3 is a tablet and a laptop. When told about the Surface Pro 3 by the first narrator, the second claims that the tablet doesn't have the power of the MacBook Air's Intel i5 processor. The first narrator states that the Surface Pro 3 does have an equal processor, and shows off Microsoft Office, Photoshop, pen support and its touchscreen. The second narrator counters with showing off his own touchscreen (an iPad), and exclaims "I have a lot of stuff to carry." The ad ends with the first narrator saying "You are more powerful than you think", referencing Apple's recent "Powerful" ads for the iPhone 5s.


The second ad, named "Head to Head", features a direct comparison between the two, drawing a parallel between the 128GB of storage and 4GB of RAM on each device. However, Microsoft once again emphasizes the Surface Pro 3's touchscreen, pen support and detachable keyboard, while the MacBook Air is shown to have none of those features.


The third ad "Power" starts off with a Mac user curious about a full version of Adobe Photoshop running on the Surface Pro 3, once again demonstrating the device's laptop and tablet capabilities. The narrator claims that the Surface Pro 3 is just as fast as the Mac, boasting a touchscreen with a kickstand along with a Mini DisplayPort and a USB port. The ad ends when the Mac user states "So you're saying it does more than my Mac?", and the Surface Pro 3 user going "Well, technically you said it."

Microsoft originally announced the Surface Pro 3 this past May, and also launched a program offering MacBook Air owners $650 to trade in their laptop towards the Surface Pro 3. In prior years, Microsoft has also released ads poking fun of the iPad and comparing it to the Surface.

Related Roundup: MacBook Air
Buyer's Guide: MacBook Air (Buy Now)
Related Forum: MacBook Air

Top Rated Comments

farewelwilliams Avatar
106 months ago
Surface can definitely do more than the Macbook Air...like give you arm fatigue.
Score: 83 Votes (Like | Disagree)
farewelwilliams Avatar
106 months ago
What's with the recent Apple bashing in ads?

Highlight what your product has, not what your competitor doesn't.
to be fair, Apple bashed windows with the "I'm a Mac, I'm a PC" ads.
Score: 82 Votes (Like | Disagree)
gjvon Avatar
106 months ago
too bad it runs Windows.
Score: 65 Votes (Like | Disagree)
azentropy Avatar
106 months ago
It can replace your laptop, but you just can't use it on top of your lap.
Score: 58 Votes (Like | Disagree)
rctlr Avatar
106 months ago
They didnt mention the "free botnet" you join within minutes of firing the surface up without any antivirus.
All that power at someone else's fingertips.
Score: 45 Votes (Like | Disagree)
szw-mapple fan Avatar
106 months ago
Basically the surface is more expensive, have a smaller screen, no real hinge, small trackpad, slower, less battery life, and runs Windows. What's not to love?
Score: 41 Votes (Like | Disagree)

Popular Stories

AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
Apple Watch 6 New Features Feature 2

Six New Apple Watch Features Coming Later This Year

Friday September 23, 2022 8:12 am PDT by
With new Apple Watch Ultra and Series 8 models now in the hands of customers, Apple has brought a host of smart new features to many people's wrists. But there's more to come. Apple has a handful of additional features in store for Apple Watch Series 8 and Apple Watch Ultra owners before the year's end, and some of them are watchOS 9 functions, which means they will even work on older Apple ...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...