iPhone 6 and 6 Plus Changing Users' Reading Habits as iPad Usage Declines

Since their September launch, Apple's iPhone 6 and 6 Plus have produced record-setting revenue and sales for Apple, but looking beyond financials, the handset also is radically changing the reading habits of those who own the large-sized devices, according to news-reading service Pocket.

Pocket recently analyzed 2 million article and video opens and examined the reading behavior of readers both before and after the launch of the iPhone 6 and 6 Plus. In particular, the study compared how iPhone and iPad usage changed after the recent iPhone launch.

PKTBlog_iPhone6_v2
According to the results, customers with an iPhone 5s and an iPad spent an equal amount of time with each device. As users adopted the iPhone 6, however, they spent considerably more time reading on their iPhones than on their iPads, with users choosing their iPhone over the iPad 72 percent of the time.

This trend was even greater among iPhone 6 Plus owners, who grabbed their iPhones 80 percent of the time when they wanted to read. The big screen of the iPhone 6 Plus also increased video watching by 40 percent.

Even before it was announced, analysts expected the larger-screened iPhone 6 and 6 Plus would cannibalize iPad sales, especially for the 7.9-inch iPad mini. Overall, iPad sales are on the decline, dropping as much as 12.7 percent year over year as the tablet market begins to slow.

Related Roundups: iPhone 6s, iPad Air 2
Buyer's Guide: iPhone (Caution), 9.7" iPad Pro (Buy Now)


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20 months ago
There's also an element of "newest, shiniest device" though. When I got my iPhone, I started using that more. Then I bought an iPad Air, which I used for everything. Next week I'm getting a new MacBook Pro, which I'll use more..
Rating: 17 Votes
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20 months ago
iPhone 6 + iPad Air is perfect for me.
Rating: 7 Votes
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20 months ago
I won't be satisfied until I can connect my brain to the net and all the content online is simply an extension of my memory.
Rating: 5 Votes
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20 months ago

There's also an element of "newest, shiniest device" though. When I got my iPhone, I started using that more. Then I bought an iPad Air, which I used for everything. Next week I'm getting a new MacBook Pro, which I'll use more..


Sorry but tablets are saturated these days. The upgrade cycle with tablets for most regular consumes is probably closer to every 3 years. Most people with iPad 2 are now just entertaining thoughts of upgrading. iPad 2 released in early 2011.

Whereas cell phone upgrades are closer to every 18-24 months. Most people who own iPhone are already on iPhone 5 or newer. Iphone 5 released in fall 2012.
Rating: 2 Votes
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20 months ago
Lot of ipad 2 users whose iPads have been bricked by ios8 accounting for some of this.
Rating: 2 Votes
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20 months ago
Sounds reasonable. I never liked watching movies on my phone or tablet, but the 6 Plus has been the only device that I've felt comfortable watching movies on. My iPad was too big and my other iPhones were too small.
Rating: 2 Votes
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20 months ago

Lot of ipad 2 users whose iPads have been bricked by ios8 accounting for some of this.


Nope! (Replying from iPad 2 with iOS 8.1.1)
Rating: 2 Votes
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20 months ago
If I had an iPhone 6, (and I would never get anything larger than 4.7" for a phone) I would still reach for my mini for all reading, web based things while at home. My iPad is a coffee table tablet 99% of the time. As I'm home 90% of the time as well, going to my phone instead of my tablet seldom happens.
Rating: 2 Votes
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20 months ago
Sadly, books created in Apple's own iBooks Author won't open in iBooks on an iPhone. They still only open on iPads. Was hoping they'd enable this with iOS 8, or on a 6plus...
Rating: 2 Votes
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20 months ago
Just sold my iPad mini that I got a month ago. Purchased the iPad mini new and still didn't use it as much as i would like. So, for some the newness factor doesn't count.
Now, I rely on my iPhone 6 plus.
Rating: 2 Votes
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