Worldwide Tablet Growth Expected to Slow to 7.2% in 2014 as iPad Sees First Yearly Decline

by

The worldwide tablet tablet market is expected to see a significant decline for 2014, according to reports from the International Data Corporation. The tablet market's year-over-year growth is expected to be 7.2% this year, down from 52.5% in 2013. According to the analysts, one of the central reasons for the market slowdown is the expectation that 2014 will be the first year Apple will see a decline in iPad shipments.

ipad_mini_3_hand
IDC expects Apple to ship 64.9 million iPads this calendar year, a decline of 12.7 percent from 2013. Capturing 67.7 percent market share and shipping 159.5 million devices, Google's Android operating system will continue to be the most popular OS for tablets.

Total tablet market shipments is projected to hit 235.7 million units shipped, yielding relatively small growth of 7.2 percent over 2013. As a comparison, shipments in the worldwide tablet market saw 52.5 percent growth from 2012 to 2013. IDC equates this slowdown in growth to the longer lifespan of tablets in the modern market.

Screenshot (11)

"The tablet market continues to be impacted by a few major trends happening in relevant markets," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Device Trackers. "In the early stages of the tablet market, device lifecycles were expected to resemble those of smartphones, with replacement occurring every 2-3 years. What has played out instead is that many tablet owners are holding onto their devices for more than 3 years and in some instances more than 4 years. We believe the two major drivers for longer than expected tablet life-cycles are legacy software support for older products, especially within iOS, and the increased use of smartphones for a variety of computing tasks."

IDC also points towards consumer hesitancy over Windows 8 tablets for such low market shares in the total tablet and 2-in-1, or detachable, product market, a space Microsoft largely owns at the moment. Microsoft will only see about 11 million tablet shipments this year, equating to less than 5% of the overall tablet market.

"We need to look at how the tablet ecosystem is answering these challenges, and right now we see a lot of pressure on tablet prices and an influx of entry-level products, which ultimately serves Android really well," said Jean Philippe Bouchard, Research Director for Tablets. "But we also see tablet manufacturers trying to offset this price pressure by focusing on larger screens and cellular-enabled tablets. The next six months should be really interesting."

Looking forward, IDC sees a few factors that could impact the worldwide tablet market, including the overall industry reaction to Windows 10, what Google does in the tablet space with Android and Chrome OS, and the yearly potential of even more products from Apple. But, according to IDC, "Despite all of these unknowns, it seems clear that consumers can be expected to hold onto tablets longer than smartphones."

Related Roundup: iPad
Tag: IDC
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

cdmoore74 Avatar
79 months ago
1. There only so many times you can keep making a tablet thin before people catch on to what you're doing. Apple ran out of ideas. It's the same make it faster, thinner and add a non essential feature to the tablet experience.

2. Phablets including the iPhone 6 plus are more popular than tablets.

3. Apple keeps the iPad updated. No reason to drop another $500.

4. The asking price for the 16GB 9.7" iPad is still $500.

5. The tablet is not a replacement for a computer.

6. People just don't need a tablet.

7. The market is over saturated. People that want a iPad already have an iPad.
Score: 8 Votes (Like | Disagree)
JoEw Avatar
79 months ago
When a 2011 iPad 2 still works great in 2014, this is to be expected.
Score: 5 Votes (Like | Disagree)
unagimiyagi Avatar
79 months ago
Tablets are simply not as useful for the huge majority of people as a laptop is.

And that is due to the lack of good input. You can work around, but it's no substitute for a touchpad and a keyboard, period.

The longer you use a tablet, the more you realize that it's a solution in search of a problem.

At first I thought that I'd lounge around the house with a tablet and not need a laptop, but even then, if you're instant messaging, or browsing, whatever.

You're always going to need to do input, and the moment you input anything more than twice, over the months, you'll realize that a laptop is simply the superior choice. It's not due to familiarity and a resistance to change. Laptops are just completely superior for the vast, vast majority of people.

Prediction: the watch will go the way of the iPad as well. Huge initial interest, relegated to a niche role after 4 years.

We need true innovations in battery life, screen technology/form factors, and sensors to make the next leap, and Apple ain't going to provide it. They'll probably buy the company that makes it and call it their own. Apple's a spit and polish type of company, and there's nothing wrong with that. Taking promising tech and mass producing it is not easy, but let's not kid ourselves--this is what they do.
Score: 4 Votes (Like | Disagree)
ricci Avatar
79 months ago
I know they are talking about a decline but 65 million? That is still a good peace of selling!!
Score: 4 Votes (Like | Disagree)
agsystems Avatar
79 months ago

I know they are talking about a decline but 65 million? That is still a good peace of selling!!

And you have the applause of the day...these ANALysts are counting $29 Walmart tablets in the same breath as Ipads - this is an Ipad market and will remain like that for a long time, since only Apple has the resources to continue to invest in tablets - the Ipad Air 2 is a fabulous product.
Score: 3 Votes (Like | Disagree)
\-V-/ Avatar
79 months ago
You can't expect Apple sales to keep going up forever. They have to decline at some point.
Score: 3 Votes (Like | Disagree)

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...