iPhone 6 Launch Drives Record App Store Downloads in October
Interest in Apple's iPhone and iOS platform remains high with continued strong hardware sales driven by the iPhone 6 and 6 Plus launch pushing App Store downloads to record-setting levels in October, reports mobile marketing firm Fiksu.
According to Fiksu's October App Store Competitive Index, app downloads reached a record-setting high of 7.8 million per day across the top 200 free iOS apps. This is a 42 percent jump from September and a 39 percent increase year-over-year, with the trend expected to continue into the holidays.
Fiksu also highlights a disparity between rising advertising costs and a drop in marketing costs per loyal user for app developers, pointing to how nurturing a loyal user base can ensure users immediately add their favorite existing apps to new devices.
Despite the marked rise in advertising costs particularly on iOS, the Cost Per Loyal User Index (CPLU) indicated a slight decline in October to $2.16 from September’s $2.25. This decrease is a result of the tendency of app users to quickly re-download their most-used “vital” apps during upgrades. The first set of apps users download on their new iPhone 6s are likely to be those they can’t live without, which makes them much more likely to become loyal users of those apps.
Apple's iPhone 6 and 6 Plus launched in September with a record-breaking 10 million units sold during the first weekend of retail availability. Apple sold a total of 39.3 million iPhones in fiscal Q4 2014 and 169.2 million iPhones for the year. This growth is expected to continue in the holiday quarter with predicted sales of 71.5 million units.
Popular Stories
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
Top Rated Comments
Yep. One of two things will happen in this thread-
Either someone will find some way to spin this around into a negative, or they'll bring up completely unrelated issues they're having with an Apple product in order to find something to complain about.
Back on topic- this trend should continue throughout the November and December numbers as more people that want an iPhone 6 or 6 Plus actually start receiving them.
Would you please stop letting the facts get in the way of peoples' Apple hate...?
I'm sure that's what most of the users here believe. MacRumors is an echo chamber where problems and issues get repeatedly magnified and amplified until it's assumed that every device has every problem imaginable.
In the real world, there are people that enjoy their Apple products- because the majority of them do work as expected.
Clearly you are both Apple haters astroturfing for Samsung ;)