Apple will introduce new versions of iOS and OS X at its annual developer's conference.
Tim Cook Helps Kick Off iPhone 6 Sales at Palo Alto Retail Store
Apple executives are also getting into the spirit of the iPhone launch, with CEO Tim Cook making his traditional visit to the Palo Alto store to greet customers. Cook walked the line and posed for photos with customers before heading into the store to meet with staff and open the door to welcome customers.
Several other executives are also out and about, with new retail chief Angela Ahrendts presiding over her first iPhone launch by visiting the flagship store in Sydney, Australia, and Internet software and services chief Eddy Cue making an appearance at the Stanford store.
Phenomenal start to a historic day and an honor to be with our incredible team and first customers in Sydney. pic.twitter.com/28aww07wGj— Angela Ahrendts (@AngelaAhrendts) September 18, 2014