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iPhone 5s/5c Take 76% of Smartphone Sales in Japan for October

5c_and_5s According to research firm Kantar Worldpanel (via Unwired View), the iPhone 5s and iPhone 5c accounted for 76% of new smartphone sales in Japan during the month of October, including 61% of phones sold on NTT DoCoMo, the country's biggest carrier.

Availability of the new iPhone 5s and lower-cost iPhone 5c through DoCoMo marks the first time that Apple's mobile phones have been offered on the carrier, coming after a July report pointed to a loss of 3.2 million users over the last four and a half years as the carrier did not have a deal with Apple to offer the iPhone. DoCoMo's losses continued in September with a record loss of 66,800 subscribers, with that drop attributed to a lack of stock of the new iPhone 5s.

Reports of DoCoMo adding the iPhone ramped up ahead of the September iPhone 5s/5c launch following comments from CEO Kazuto Tsubouchi citing "compelling reasons" to reach a deal, and the carrier did indeed launch the new iPhones alongside other Japanese carriers on September 20.

All three major Japanese carriers including DoCoMo, SoftBank, and KDDI have been offering the iPhone 5s free on contract through special promotions since its launch in September. DoCoMo has also been offering rewards points for users who bring in used iPhones from SoftBank or KDDI.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

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Posted: 9 months ago

3 out of 4 phones sold were iPhones, I'd say that's quite impressive to say the least.

Don't worry, this is macrumors where the trolls frolick freely under their rain clouds. They will find a way to spin this into something terrible. Just watch. DOOM!
Rating: 14 Votes
Posted: 9 months ago
3 out of 4 phones sold were iPhones, I'd say that's quite impressive to say the least.
Rating: 11 Votes
Posted: 9 months ago
What a flop!:rolleyes:
Rating: 6 Votes
Posted: 9 months ago
The Japanese have always demanded the very best technology. It's so no surprise to see them choosing Apple devices over everything else regardless of price. They want great experiences and they know only Apple can provide that.
Rating: 6 Votes
Posted: 9 months ago
Apple is doomed.
Rating: 4 Votes
Posted: 9 months ago
Only on MacRumors can fanboys think someone saying Apple's success was predictable is a bad thing.
Rating: 4 Votes
Posted: 9 months ago
Yes, still sim-locked here, even if one pays full price for the handset.

These comments about the 5s being free are simply not true. One can either pay up front (and have a cheap monthly bill) or pay in 24 installments over 2 years (the contract period). This second option is interest-free.

I think in some way they try to pretend it's free - masqueraded as a monthly fee which is coincidentally "discounted" by exactly the installment amount if you pay for the handset in full up front!

But the bottom line is you pay for it either way. Of course you do. No network is going to simply give away millions of $800 phones.
Rating: 4 Votes
Posted: 9 months ago

Don't worry, this is macrumors where the trolls frolick freely under their rain clouds. They will find a way to spin this into something terrible. Just watch. DOOM!


Exhibit A:

I wouldn't get too excited. Look at this realistically.

Japan was already one of the biggest iPhone markets, and this is just counting sales of a new product right after it came out. There is no way the iPhone could have done poorly in October in Japan.

How were sales in August? How will sales be compared to other devices several months from now? How are the sales in the days following big releases from other popular brands in Japan?

Rating: 3 Votes
Posted: 9 months ago

That 80% is a shipment number not actual sales. That 80% also includes feature phones not just smart phones.


That's an often used statement, but what I've read from "neutral" persons from "both sides" is that the Apple way and Android way of measuring doesn't really make a big difference and are more or less comparable.

I am also curious at your definition of a smartphone if you say that some of the Android phones are feature phones and not smartphones. Before mine and the rest of my family's current iPhones we all used different Android phones, ranging from flag ships to the most cheap ones.

My experience is that we could do as much (actually often more) on all of those Android phones as we can do on our iPhones. It's become better feature wise on the iPhones over time and now with iOS 7 I pretty much only miss being able to have a good incoming call look-up/call blocker app (like who is calling/truecaller) since I can't JB my iPhone 5.

However, I think having free messaging through iMessage, Airplay/ATV and better backup/restore functionality with our iDevices makes up for the functions we miss from Android.
Rating: 1 Votes
Posted: 9 months ago

If that is the case and you even get an additional $200 cash back at purchase (see below), which means you don't only get the iPhone 5S for free, they even pay you $200 to take it, you start to wonder why the other 24% choose another phone.

Do you get the same deal on the Android flagships?


Zero-yen deals and rebates are offered on both iPhone and Android models.

The rebates are meant to offset the cancellation fee associated with switching from another provider and paying the new-contract activation fee. However, if a customer times it right, he or she can switch at the end of a two-year contract, and therefore pocket the rebate. (In Japan, two-year contracts automatically renew unless the customer opts-out during a very narrow window, usually about 30 days.)

I did that when I bought my first Softbank iPhone a few years back. My DoCoMo contract had just ended, so I faced no cancellation fees. I got a zero-yen iPhone 3G plus 15,000 yen cash.

As I mentioned before, it's a highly confusing system. But it's a system that can work to the customer's advantage if he or she figures it out.

I currently live in Japan and just moved here in August from the U.S.

If you have an iphone from the U.S. you will not be able to get a sims card for it, for the Japanese carriers have an agreement "NOT" to sell a sims to a phone that is not sold in Japan. I bought an iphone 5 before leaving the U.S. thinking I could get a sims after reading many forums....this is not true.


You needed to research the options a bit more. It is indeed possible to buy a SIM from an MVNO such as b-mobile. Pop one of those into a phone purchased outside of Japan, and you're good to go.
Rating: 1 Votes

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