Did Apple Get Exactly What it Wanted for Users in Google Maps Spat?
In the end, Apple has gotten exactly what it wanted for its users when it introduced its own mapping solution: turn-by-turn directions and lots of choice in mapping. Additionally, Apple is prominently displaying third-party map apps on the App Store (with Google Maps at the front), and delivering perhaps the best maps experience on mobile.
Situation: Apple cannot get Google to update its maps app on iOS. It was ok, but Google refused to update it to include turn-by-turn directions or voice guidance even though Android had these features forever. Apple says, "Enough" and boots Gmaps from iOS and replaces it with an admittedly half-baked replacement. The world groans. Apple has egg on its face. Google steps up it’s game and rolls out a new, free new maps app in iOS today that is totally amazing, I’m sure to stick it in Apple’s face… Ooops.
Bottom line: Apple took one for the team (ate some ****) and fooled Google into doing exactly what Apple has been asking for years. Users win.