Retail Chief John Browett Receives First Disbursement of Signing Bonus Apple Stock - MacRumors
Skip to Content

Retail Chief John Browett Receives First Disbursement of Signing Bonus Apple Stock

by

NewImageJohn Browett, Apple's retail vice president, has received the first vestment from his signing bonus of 100,000 restricted stock units (RSUs) according to a filing with the SEC. He was granted the first batch of 5,000 shares today with 2,159 shares being sold for tax withholding purposes.

Unlike options, restricted stock units do not require the recipient to purchase stock at an exercise price in order to receive the shares. The RSUs simply convert to actual shares on the vesting dates, although there are tax implications to the conversion that generally result in recipients immediately selling off at least some portion of their grants as they vest.

After withholding, Browett owns 2,841 shares of AAPL stock worth $1.74 million at current prices. He is due 95,000 more shares of stock worth some $58 million over the next 5 years, assuming continued employment.

The stock grants are bound to be controversial given the perceived missteps that Browett has made with Apple retail recently, with rumors of hour cutbacks and layoffs as well as an ongoing shift in Apple's retail store strategy to focus on profits rather than customer service.

Top Rated Comments

Schtumple Avatar
182 months ago
I cannot express how much I hate that this guy still has a job at Apple. Or any job for that matter, his overly simplistic business ideas are the epitome of upper management who have no idea how retail actually works.
Score: 29 Votes (Like | Disagree)
HiRez Avatar
182 months ago
Sorry, but the guy even looks like a douchebag. And from a business perspective, he seems like the most un-Apple-like guy they could have hired. As a shareholder, I'm not happy about it.
Score: 21 Votes (Like | Disagree)
TMar Avatar
182 months ago
The really sad part is Apple believes any of these guys to be worth that kind of money.
Score: 13 Votes (Like | Disagree)
Quu Avatar
182 months ago
I too am not happy with this guys profit centric approach to retail. Apple already makes more money per square foot of their retail stores than any other in the world, there should be little for him to do but sit back and think of new ways their stores can provide more services (in the same vain of the genius bars).

I hate this guy.
Score: 13 Votes (Like | Disagree)
Schtumple Avatar
182 months ago
I just can't help but think that all this fear-mongering bullcrap going around about this guy is simply the typical fear-mongering bullcrap that runs deep within Apple subjects from "fanboys" and vitriolic haters alike.

WHAT could he have POSSIBLY done in such a short time that deserves any criticism or praise for that matter? All the stuff that people say that "sucks" about him are the same things they said before he even took the spot! Let him prove himself to be good or crap before running around with hypotheticals and trying to pass them off as facts!

What FACTS, backed by PROOF do any of you have that he's changed Apple's retail strategy at all? And please don't quote rumors. Things that have ACTUALLY BEEN IMPLEMENTED? And please don't point to "This one time at an Apple Store I had worse customer service than the time before it" or anything non sequitur like that. I'm genuinely curious myself.
He destroyed PC World, Dixons and Curries customer service in the UK. Destroyed. They went from being companies that had acceptable support to just downright awful over a very short period of time. I've seen his changes happen over time, it killed the companies retail presence, in a time when online is consistently winning price, people expect that by going to a store, what they're paying for is the customer support in store, if you remove that, you might as well go online. That is why his plans are flawed.


You mean you don't want to make a profit in retail? Must have missed that lecture in school.
See the above. Obsessing over profits isn't a good thing, you need a balance.
Score: 8 Votes (Like | Disagree)
182 months ago


Yet for years high salaries were to be admired and aimed for. We all wanted to be that good.
For years average salary to CEO salary ratios were nowhere near as extreme as they are today. In mid-60s America, CEO salaries were a hefty 18 times higher than the average. Now they are 237 times higher and at some of the biggest companies far higher than this.

Of course, in the 1960s there were huge problems as CEOs had to be dragged from bed each morning kicking and screaming, forced to work for such meagre gruel like a slave.

'How can I work for the pay of a mere 18 average men?' they would say.
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
iphone 18 pro max prepare

iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping

Friday September 18, 2026 4:27 pm PDT by
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware. According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
iphone duo weather

Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease

Friday September 18, 2026 9:51 pm PDT by
Apple hardware engineering VP Tom Marieb spoke with TechRadar and shared some candid thoughts about Apple's upcoming iPhone Duo. The iPhone Duo uses a matte nano-texture display, which is meant to cut down on glare and minimize the visibility of the crease. When asked if the iPhone Duo's crease would be more visible over time, as that's what tends to happen on other foldables, Marieb said...
Latest Stories
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
30 minutes ago
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
53 minutes ago
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
1 hour ago
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
1 hour ago
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
2 hours ago
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
3 hours ago
Apple Quietly Excludes Older iPhones From New Camera Feature
Apple Quietly Excludes Older iPhones From New Camera Feature
4 hours ago
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
6 hours ago
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
6 hours ago
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
15 hours ago
You Can No Longer Downgrade From iOS 27 to iOS 26
You Can No Longer Downgrade From iOS 27 to iOS 26
16 hours ago
macOS 27.2 Beta Brings New Volume and Brightness Sliders
macOS 27.2 Beta Brings New Volume and Brightness Sliders
16 hours ago
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
19 hours ago
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
20 hours ago
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
21 hours ago
Apple Releases Second iOS 27.2 Beta
Apple Releases Second iOS 27.2 Beta
21 hours ago
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
21 hours ago
M4 iPad Air Now Starting at $649 on Amazon, Save Up to $149
M4 iPad Air Now Starting at $649 on Amazon, Save Up to $149
21 hours ago
New Mac Mini Reviews: A Good But No Longer 'Insanely Great' Deal
New Mac Mini Reviews: A Good But No Longer 'Insanely Great' Deal
21 hours ago
Some iPhone 18 Pro Users Experiencing Face ID Issues
Some iPhone 18 Pro Users Experiencing Face ID Issues
22 hours ago
Pin Music to the Top of Your Apple Watch Music Library
Pin Music to the Top of Your Apple Watch Music Library
22 hours ago
Apple Smart Home Display Coming as Soon as Next Month
Apple Smart Home Display Coming as Soon as Next Month
23 hours ago
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
1 day ago
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
1 day ago
How to Force Quit Apple Watch Apps in watchOS 27
How to Force Quit Apple Watch Apps in watchOS 27
1 day ago
New Mac Mini and Mac Studio Launch Tomorrow
New Mac Mini and Mac Studio Launch Tomorrow
1 day ago
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
1 day ago
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
1 day ago
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
1 day ago
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
1 day ago